"A lot of 'friends' recently said that LeTV is a PPT company. We want to publish a PPT TV. Why? Because we can't spray it, we need to erupt today!"
This is a statement made by LeTV’s new President Liang Jun at the press conference on May 31. After Super 4 Max70, LeTV released the Super 4 X55, Super 4 X43 and Ultra 4 X40 TVs in one breath. The “eruption†status in R&D and new product launches.
In addition, Levin Holdings vice president Yang Yongqiang also announced the strategic cooperation Ubisoft, which will be the first to launch at least three games each year.
In the three-year period, LeSuccess successfully completed the subversion of the results of traditional television for 30 years. According to data from a third-party research company, LeTV SuperTV has become the first sales brand in the Chinese television industry in April, leading the overall model. This batch of actions to release new products seems to show more confidence to the outside world.
Extreme product line
Before LeTV came out, the entire TV industry was regarded as the "Red Sea." Traditional TV companies seem to live lifelessly. In the high-end market, they are completely monopolized by giants such as Samsung, SONY and Sharp.
However, LeTV announced its entry into the smart TV industry on September 19, 2012. After releasing its first super TV in July 2013, the market was rapidly changed.
The three televisions released this time are already LeTV’s fourth-generation products. The entire department has entered the MSTAR6A938 and Qualcomm Snapdragon 810 era.
The high hardware allocation is already LeTV's practice, followed by the so-called "slaughter" like price: Super 4 X55 price 3599 yuan, over 4 X43 / Super 4 X40 is from 1699 yuan.
Still announced BOM prices, still in the negative hardware, ecological subsidies model, and, it seems more and more brave.
Objectively speaking, LeTV is the first company in China to smell the Internet, mobile Internet and hardware to form an ecological enterprise. It fully recognizes the overall value of users.
Liang Junru said that for intelligent terminals, especially for large screens, the core value is actually the content and services carried by the hardware, not the TV itself. The TV is just a piece of hardware. It is more of a channel. Or medium, its cost should be below 20%.
This kind of logic is not crazy, it is precisely under this logic that LeTV put forward the concept of hardware negative and even hardware free.
From what was marketed as PPT TV, to 214 major promotion of 23.2 billion in the outstanding performance, LeTV this time put forward in 618 to achieve 3 billion in sales, explosive growth for the industry envy jealousy.
In an ecologically reversed way, LeTV proved the success of this strategy. This kind of success is becoming a new vane of the industry. Micro whale, cool open, popular, storm, and millet all joined the battlefield, and the smart TV industry has become a blue ocean.
At the same time, without exception, both old and new television manufacturers, including Hisense, have turned LeTV into their own target, and on various occasions, the “friendship†basically refers to LeTV.
In any case, this area seems to have lost the voice of Samsung, Sharp and other giants.
Focus operation
It is worth noting that the first public appearance of Le Le Entertainment has shown that LeTV is entering the game field. At present, LeTV has become the first platform for big screen games.
Liang Jun told the story of a 1000-handle. In the previous 414 hardware free day, one of the activities was recharge to a certain extent, will send a handle, the feedback from this batch of users is surprising, the monthly ARPPU value At RMB 258, the payout rate is close to 30%. The activeness of these 1,000 users and the success rate of paid payment are 4.7 times and 9.4 times that of other game users.
The rewards that the game can bring are highly in line with LeTV's expectations, and it is precisely this series that is expected to prompt LeTV to enter various segments and conduct refined operations.
After making its own outstanding EUI based on Android, LeTV has launched its own happy desktop, shopping desktop, sports desktop, children's desktop, game desktop, and conduct more in-depth detailed operations.
Happy to see the desktop for smart recommendations for users from a massive amount of video, becoming a favorite of fans; and online sales of desktops, sales rose rapidly, sales in April exceeded 1.33 million yuan, sales in May is expected to exceed 217 Ten thousand yuan; while functions such as panic buying, spike killing, and auction are being urgently researched and developed; sports fans' favorite is still LeSports' sports desktop, where the most comprehensive sports content is concentrated and has become the largest sports content in China. The entrance to the service and the children’s desk, including the self-made columns including Cui Yutao, are popular with parents and children. The game desktop has the most abundant high-quality Android games in China. LeTV is committed to making games suitable for the whole family. Scenarios of light console games, not only to break the performance limit in the hardware configuration, but also fully support the upstream game content providers.
In the United States, large-screen games account for 45% of the overall game market, while in China, large-screen games account for only 2% of the market.
In this field, it is clear that the opportunities are limitless, and all of the above dimensions are becoming a continuous source of eco-subsidy for LeTV. Users are not spending TV but are spending their favorite content and services.
Obviously, when a large number of video companies and traditional manufacturers saw this opportunity, LeTV started to run away. Today, LeTV is already starting to generate income, and it even hopes that in the near future, it will be able to conduct box office distribution. , Directly synchronized with the offline cinema to achieve home on-demand.
The actual implementation of Focused Operations not only promotes LeSports as a leader in all fields, but more importantly it has begun to generate returns, which in turn leads to “reverse feeding†of LeTV and promotes LeTV to further realize—only paying for core values. .
Price ratio
"We want to go beyond cost-effective, we need to do more than the price," This is the mantra of LeTV's new vice president of marketing communications.
The so-called price-to-price ratio is also a concept that LeTV put forward first, namely the experience price ratio.
Users can purchase LeTV Super TV or pay membership fees, even after the recharge is easy, after purchasing wine on the net wine network, you can get LeTV Super TV at a low price, but after LeTV Super TV, in the eyes of LeTV, The beginning of the service.
The video content, sports content, and children's content that LeTV can provide outweigh the other manufacturers on the market. It has the largest copyright library, and it is a combination of internal and external sources that continuously produces new content. Besides content, it is more in games, shopping, etc. In more dimensions, to achieve openness and introduce more partners to provide users with more and higher quality content and services.
This is called LeTV's "Open Closed Loop" strategy. It does it on key nodes and is fully open in all dimensions.
Such an entire system, known as "Leste Ecology", has achieved a huge threshold in the upgrade of consumption.
Competitors are not only good at making TVs and other hardware, but they also need rich and high-quality content. They also need better basic Internet services. At the same time, they also need to have enough open service providers to provide backward ecological operations.
After LeTV, it was the seven ecology of LeTV, LeTV Cloud-based Internet Service System, LeTV Sports, LeTV Super TV, LeTV Super Mobile Phone, LeTV Super Car and LeTV Internet Finance, which formed a complete competitiveness, and was an entrance to each other. Together, this kind of competition seems too difficult.
For users, LeTV pioneered the concept of "paying for content and services." What's more, this kind of whole ecological provision has greatly reduced the user's threshold for use, and at the same time, it cooperates with the ultimate path of creation and refinement. The operation has created “extreme experience†for users. This experience is exactly the core of LeTV's price ratio.
And this time the new products get together and put forward, the 618 E-Commerce Festival goal of 3 billion, it seems that heralds the initial formation of music as the ecological side.
For such a Rubik's cube, it may not be possible to crack it, and the solution may only be integration, which is the right way. You see, TCL and Cool have already made their own choices.
KNB6-63 Mini Circuit breakers, also named as the air switch which have a short for arc extinguishing device. It is a switch role, and also is a automatic protection of low-voltage electrical distribution. Its role is equivalent to the combination of switch. Fuse. Thermal Relay and other electrical components. It mainly used for short circuit and overload protection. Generally, According to the poles, mini Circuit breaker can be divided into 1P , 1P+N , 2P, 3P and 4P.
KNB6-63 Miniature Circuit Breaker
KNB6-63 Miniature Circuit Breaker,Electronics Miniature Circuits Breaker,Automatic Miniature Circuit Breaker,Mini Circuit Breaker
Wenzhou Korlen Electric Appliances Co., Ltd. , https://www.zjmoldedcasecircuitbreaker.com