Exclusive: China Mobile Internet TV with over 5 million subscribers may face blows!

At the "GSMA Global Terminal Summit" held today, Vice President Li Huiyun of China Mobile Communications Group formally revealed to everyone: China Mobile's total Internet TV usage has exceeded 5 million!


Strictly speaking, China Mobile's Internet TV cannot be called "IPTV" because as of today, China Mobile has not yet obtained the IPTV transmission license issued by the State Administration of Press, Publication, Radio, Film and Television.
Therefore, China Mobile has been developing its own broadband TV users in the form of "Internet TV."

However, today (June 28, 2016), a number of media issued a document saying that the Department of Network Audiovisual Program Management of the State Administration of Press, Publication, Radio, Film and Television had just released the notice of the Network Division of the State Administration of Press, Publication, Radio, Film and Television regarding the launch of the self-examination of Internet TV services. Check the status of cooperation between the seven domestic Internet TV integration licensees and communication companies (China Mobile, China Unicom, and China Telecom). There are pictures and the truth:


In other words, the Internet TV business of Internet TV integration licensees can only be carried out through the public Internet, and cannot be carried out through cooperation with telecommunications companies through the special networks of China Mobile, China Unicom, and China Telecom!

In other words, China Mobile’s Internet TV business, which is developing “wind and water”, may be affected by the aforementioned notice from the Network Division of the State Administration of Press, Publication, Radio, Film and Television. And perhaps, this effect is still relatively large.

Now, China Mobile's number of fixed-line broadband subscribers is growing rapidly, reaching the level of 100 million subscribers. So, how does China Mobile continue to maintain this rapid growth of users? What will China Mobile do in order to increase the user stickiness of its fixed-line broadband service and leave existing users in its own network? Obviously, content and video content are very important!



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