Great Wall enters the LED field to accelerate the layout of energy-saving industries

Facing the vast lighting market, the domestic appliance giant Great Wall is aggressively entering the LED field. According to the Great Wall Financial Report, Great Wall's turnover in 2010 was 83.4 billion yuan, but with the company's LED core technology continues to break through and LED backlight technology. With the maturity of the day, the LED industry is playing an increasingly important role in the Great Wall's turnover, bringing opportunities for the transformation and upgrading of LCD displays and LCD TVs.

As a giant in the display industry, Great Wall has its own advantages in the LED industry. The company's TPV, the world's largest display and the fourth largest LCD TV foundry, last year's LED-backlit LCD TV penetration rate of 20%, has grown rapidly. In the power supply field, the company's total sales increased by 42% year-on-year, and its market share exceeded 35%, ranking the first domestic brand. According to Cao Xuan of the Great Wall Power Division, with the development of the LED industry, the company set up the LED power business unit. Although the establishment time is not long, the company will not rule out the expansion of the LED lighting business through acquisition.

It is understood that the future Great Wall will further improve the industrial layout. Huang Maoqing, director of the Great Wall Computer Brand Management Center, said that the Great Wall is in the upper reaches of the industrial chain and is more focused on upstream R&D. However, there will be more expectations in the downstream sector and more active construction work.

Cao Xuan further stated that in the production and research and development, the Great Wall Power Division has established an EMI photoelectric room, which can test all power radiation, eliminate electromagnetic interference, and obtain the best solution. Last year, it obtained the German TUV export qualification certification; Relying on existing resources, we have established good relations with our customers. In terms of channel construction, Great Wall adheres to “walking on two legs”, establishing OEM and ODM models, and conducting brand marketing.

With the advancement of society, people have higher and higher requirements for living standards, and put forward higher requirements for daily lighting. While LED lighting is developing energy-saving products, Great Wall also regards energy conservation and environmental protection as a key strategic plan. At present, the main business of Great Wall has computer machine, display, power supply and information application business. In response to the new energy sector, Huang Maoqing said that Great Wall has set up a separate company to expand its new energy business.

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