At the 2013 annual awards ceremony held at Superbrands, Philips was once again named "Chinese favorite brand". This is the list of brands that Superbrands has loved for the third consecutive year since Superbrands entered China in 2011.
As the world's largest independent consumer brand research and evaluation agency, Superbrands conducts consumer research every year in China, and evaluates and rewards Chinese brands that they love and trust. The survey involved consumers in China's first, second and third tier cities, covering 140 different product catalogs. The selection criteria include five criteria: market dominance, long-term sustainability, goodwill, consumer loyalty, and overall market acceptance. The Superbrands China Jury is comprised of top experts in branding, advertising and marketing, and is responsible for overseeing the research.
Mr. He Fei, Vice President of Philips Greater China and Head of Group Marketing, said: “Becoming a brand that is very popular among Chinese consumers†is part of Philips' vision for Greater China. In China, Philips has always practiced the mission of “Improving People's Lives with Meaningful Innovationsâ€, continuously deepening the insights into the needs of Chinese consumers, and continuously introducing innovative products in line with the Chinese market in the fields of healthcare, quality of life and lighting. Solutions to help improve the quality of life for Chinese consumers.
Through a deep insight into the needs of Chinese consumers, Philips continues to introduce local innovative products that Chinese consumers love, which has enabled Philips China's business to maintain double-digit growth in recent years. Based on the importance of the Chinese market and local innovation capabilities, in 2010, Philips Global defined China as another “local market†outside the Netherlands and the United States, further enhancing China's strategic position on the global map of Philips.
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