Samsung's "unparalleled, misfortune is not a single line" "China Core" is imperative

"Fu is unparalleled, and misfortune is not alone." This ancient saying seems to have taken on a new meaning in the case of Samsung SDI.

Recently, Samsung SDI has found itself in an unfavorable situation. As of October 11, reports indicate that there have been at least 10 battery-related incidents worldwide since the launch of the iPhone 8, including cases where devices exploded due to overheating. Interestingly, iFixit recently disassembled an iPhone 8 Plus and found its battery was supplied by Samsung SDI. It’s worth noting that Samsung SDI was also the supplier for the infamous Galaxy Note 7 batteries.

On October 15, the Tianjin Property Rights Exchange Center announced that two state-owned companies transferred 10% and 20% equity in Samsung (Tianjin) Battery Co., Ltd. This move comes as the company has struggled with profitability over the past two years, experiencing a sharp drop in revenue and even facing insolvency this year.

In February of this year, a fire at Samsung's Tianjin battery factory raised public concerns about safety issues. The incident highlighted ongoing challenges for foreign battery manufacturers operating in China.

Foreign battery companies like Samsung SDI, LG Chem, SK Innovation, and Panasonic have been expanding their presence in China since 2013. However, strict regulations on power battery inclusion in the national catalog led to a significant shift. Starting in June 2016, foreign batteries were effectively excluded from the mainstream market, limiting their access to key clients.

While many Chinese automakers still use foreign battery suppliers, they often lack the crucial battery subsidies necessary for survival. For companies reliant on government support, this is a major challenge. However, recent policy changes have allowed foreign firms to produce batteries independently, though the battery catalog remains a critical hurdle.

For new energy vehicle companies, having a “China Core” strategy is now essential. This means building strong local partnerships and adapting to domestic regulations.

Opportunities for independent brands are growing. With the upcoming “double integration” policy, the target for new energy vehicles is set to rise to 10% in 2019 and 12% in 2020. This will force many automakers to accelerate their transition to electric models, creating more room for battery companies in the market.

The three-electric system—comprising batteries, motors, and electronic controls—is the heart of any new energy vehicle. As a result, OEMs are increasingly seeking partnerships with top-tier battery companies or establishing joint ventures to secure high-quality cell technology. Japanese and South Korean giants like LG Chem, Samsung SDI, and Panasonic are actively setting up factories in China, while rumors suggest Bosch may soon enter the power battery space as well.

International automakers such as Daimler, Volkswagen, GM, and BMW are also investing heavily in battery production. Daimler, for example, recently built the largest lithium battery plant in Europe. Meanwhile, BYD, a leading Chinese battery manufacturer, has opened its doors to international collaboration, offering a potential solution for many new energy car companies looking to build joint ventures.

Challenges remain, however. Recent policy updates suggest further relaxation of foreign investment rules in sectors like finance and new energy vehicles. While this could give foreign firms a technological edge through localized production, it also increases competition. For Chinese companies, this may lead to better innovation and stronger domestic brands.

In short, the era of China’s new energy industry entering global competition is inevitable. Companies can no longer rely solely on national protection. Instead, they must adapt, innovate, and strengthen their technological capabilities. By doing so, they can not only survive but thrive in an increasingly competitive market.

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