As the saying goes, unity is power. This sentence is the last word in any industry, and of course VR. We know that VR is still in the early stages of development, and there are still many aspects to be perfected. At this time, it is still very difficult to succeed on its own.
Therefore, although the market competition is so fierce, Vision Jun still feels that all the tech circles should unite at this moment to jointly promote the development of the VR industry. And this is what HTC is doing. Rikard Steiber, president of Viveport and senior vice president of htc vr, said this week: "We are in the early stages of development, and all VR players need to work together to ensure that virtual reality can succeed. We should make it easier for developers to create great content and achieve profitability instead of competing with each other. This area may be confusing at first, so we need to provide guidance for consumers. But I think that having a smartphone Users will upgrade to some kind of virtual reality experience. I think if you have a game console, it is normal for you to upgrade to a more immersive experience. If you own a high-end PC, then you also Will do that."
"VR applications will soon overtake the game. If you have noticed the revolution in PCs, the Internet and mobile devices, you will notice that this always starts with games and early adopters, but not necessarily games that make the Internet, Or take a PC or mobile device to take off. Today, even gamers spend most of their time on smartphones or social media. Of course, they also play games, but that's not the only thing they do. Still in the early stages of development, and I think this will change the world.†Steiner talked about non-gaming products because of his relationship with Viveport. The online store Viveport specializes in selling content that may not be suitable for Steam. Viveport started in the Chinese market and is now rolled out on a global scale. Still, Viveport doesn't just offer Vive applications, but Staples hopes to work with other major VR vendors. “Our vision for Viveport is to make it a leading open virtual reality store,†says Steyr. “We are not just for Vive, we are for all platforms and devices. We started this in China. Platform, and some US companies have difficulty opening offices here. In China, we cover all types of content, we have just launched mobile VR products, we have Android VR and Daydream apps, we also launched our Arcad project We want to help developers enter China and securely profit from PC VR, home VR, mobile VR and public location-based VR."
“Steam is our excellent partner. They have strong affinity among the game community and developers. They are growing very fast and have a lot of good content. However, we believe that virtual reality is not limited to games. It also includes education, creation, film and television, branding, socializing, etc. If you are a developer, for example, the developer of the creative tool TIltbrush, this is a very famous application, which may be difficult Get a lot of promotion in the current app store, because these app stores are mainly for gamers, so the game content is always in a prominent position. If you release the game on Steam, there are already 800 VR apps, if you are not Within the top 100, you will face some challenges. We hope to complement Steam, and we want to help developers of social, educational, and creative content reach out to global audiences and achieve profitability."
“The important reason is that by focusing on additional vertical areas such as creation and education, we will attract new users to VR. So we have teachers, creative workers, Hollywood studios, we have brands, all It will drive the development of this ecosystem. So we are more complementary, not (competing with Steam)."
Ryan Hoopingarner, executive director of global marketing at Vive, added: "We always point out that the VR experience is still in the top ten, and the app has nothing to do with the game. So even if the game is attracting people Virtual reality, an important reason to help them understand and decide whether to invest in it. Once they have the heads, as VR owners they are not limited to just one player: everything that VR can provide Interested, not just games. So we have our own store, our own market, specifically for content outside the game world."
"Viveport Arcade" is an extension of Viveport, a concept that was launched in China and hopes to replicate the already popular Internet cafe culture. Users can play 15-30 minutes of VR games for only RMB 60. Considering the gradual decline of the gaming hall business in Western countries, this concept seems to be the most suitable for the Eastern market, but Staples does not agree with this view. He said: "People have a very strong interest in public space. We are seeing it now, and we are starting from China. There are these Internet cafes and arcades in almost all shopping malls around the world. There are experience halls in the mall, people are very interested in independent channels. And in terms of cost control is very good. There are two important reasons for us: One is that we will improve the accessibility of high-end VR. Before this plan, most people will pass 360 degrees on their mobile phones. Video is in contact with VR, which is good, but it's not really VR. If we can do this in the public, then moms can get a high-end experience for a few bucks, and this is for the development of the ecosystem. The words are very important."
“The second thing is a very good profit tool for developers because they only need half an hour to make a profit. What we do is to help developers make money because we will pass DRM protects their content and tracks them to make sure they get paid. If we don't start this program, China is likely to have a huge piracy market.†In addition to Viveport, HTC is also developing new ones. The hardware is actively promoting the B2B market. Hu Pingerna explained: "People have great interest, especially in the drawing and building communities, as well as the manufacturing community... all users who need CAT modeling, this rapid prototyping method will be more than plastic molds in VR, even It’s even easier to make 3D printing.†“We originally worked with a construction company that uses Autodesk, and Autodesk is our partner. Autodesk has a unique platform for construction companies. We were talking to an architect, he said They made a complete model in VR, a six-story building, so they can walk in real-sized models so they can see a 10-foot ceiling, but you can also make the building smaller by letting it They look bigger. They use sliders to resize themselves to 12 feet and head to the ceiling, and when they do, they realize that the distance between the beams of the building is not Correct. The plan at the time was not correct. They found errors, so they redesigned. If not with VR You won't find this error until the first five floors they build. Sometimes you won't be aware of these issues until you build a five-story building... You can see the VR by operating the slider on the screen. Helped them save $1.2 million in savings."
In addition, HTC has many other programs, including eSports and real-world sports events. Steiner said: "You have the opportunity to transfer to the stadium, sit in the VIP seat or watch the game next to the team you support, and there will be data in your field of vision... you can even send it to the game. Among them, the athlete's side." "It's still in the early stages of development, but I think imaginative people can foresee that the audience experience will be upgraded to a higher level. Now we are just watching a 2D screen." Some might think HTC only launched Viveport, Viveport Arcade, B2B and all of these plans to ensure a return on investment. The initial sales of VR devices were low, and it's not surprising given the high entry barrier. HTC has indeed faced financial difficulties in recent quarters, especially the sluggish smartphone business. It seems that HTC does not have time to wait for VR to take off. However, Staples and Hu Pingna are not too concerned with these issues.
Hu Pingner pointed out: "We see VR as a broader investment. We have no pressure to achieve short-term goals. This is why you will see HTC investing in things like Viveport. We see VR as It's a finished industry, not just hardware. We want to be in the entire VR space. That's why we're focusing on the platform behind VR, not on hardware iterations." As for our conversations with gamers, you will see that we are no longer limited to hardware, heads and controllers, we will talk about the experience you can expect to take home. We no longer tell them about the hardware story, Instead, they began to tell them stories about the experience."
Steiner concluded: "HTC is giving priority to virtual reality, and of course we will invest in these areas. I can't evaluate the mobile phone business, but I think everyone can see that HTC 10 is a good smartphone, and We are also producing Pixel phones for Google. Our core business is moving in the right direction. We are the leader in this field and we will continue to invest to ensure this momentum.†We all know that HTC is ready to leverage the VR industry. To play a beautiful battle, so far they have indeed made a lot of efforts to promote the development of the industry, including the establishment of various VR support projects, and even the government. However, Mu Xiu will be destroyed by Lin Feng. As the leader of VR equipment industry, HTC is inevitably regarded as a competitor by other industry players. Therefore, even if they sincerely appeal to everyone to jointly develop VR, other technology giants such as Sony, Oculus, Microsoft, Google, etc. will really respond?
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