"In the eyes of many people, I am a 'crazy'." Yu Yaoguo ridiculed Gaogong LED. He started his own research and development of placement machine equipment from an unremarkable equipment technician to the creation of Yitong Automation.
Up to now, in the past 22 years, we have not only developed SMT.LED placement machine and peripheral high-precision production equipment, but also the world's fastest LED automatic high-speed placement machine, multi-function detection and feeding machine, LED automatic SMT automatic production equipment such as glue filling machine, multi-function labeling, high temperature adhesive tape machine, placement machine nozzle inspection machine and SMT steel mesh inspection machine has become a veritable "seat machine king".
When we asked about the future of its enterprise, Yu Yaoguo said without hesitation, "continuous research and development, "expelling" imported equipment with high cost performance, and truly benefit the nationals."
Yu Yaoguo, a knowledgeable and versatile person, has been shackled for more than 20 years in the technical route. He is "exterment" and he is experiencing different general entrepreneurial forces.
Yu Yaoguo, General Manager of Yitong Automation
A genius in a madman, a device that others can't do
In 1995, Yu Yaoguo began to contact the equipment industry. He was also the first person to enter the equipment industry and was the first batch of SMT managers at that time. In 2007, it began to independently develop the placement machine equipment. In 2009, Shenzhen Yitong Automation Equipment Co., Ltd. (hereinafter referred to as “Yitong Automationâ€) was established. In 2011, the machine for machine inspection of the placement machine was obtained.
It is understood that the LED placement machines on the equipment market were imported from abroad at the time, and the price was very expensive, but the speed was not very fast, and the long board of 1.2 meters or more could not be achieved. In this context, Yu Yaoguo gave birth to the power of domestic equipment research and development, and invested all his energy in research and development, which not only improved the speed, but also broke the short board barrier and could stick 1.2 meters, 1.5 meters, 5 meters, 10 meters, 25 meters. 50 meters, etc. Even the infinitely long board.
Yu Yaoguo recalled that someone asked me at the time. If I had a long and long board, could you post it? I said of course. Can I stick up to 5 meters? I said, can, 10 meters, I can also post. At that time, in the eyes of that person, I was a neuropathy.
There was once a Japanese who had worked in China for more than 30 years. I was shocked to see the long board posted on our equipment at an exhibition. The person who made this equipment must be a "madman." Of course, it is also a "genius in a madman", because only one person who does not understand anything can dare to do so.
Indeed, no one in the equipment industry at the time dared to make such a placement machine. Not only did domestic equipment companies dare to do it, but even foreign equipment companies did not.
I didn't think of it, I couldn't do it. If it is a person who knows the placement machine, he may tell you that it needs to be refined here, there needs to be upgraded, but it can't "jump" out the original framework and make subversive changes. Yu Yaoguo said frankly, "Everyone is talking about the revolution. I was in the beginning of my life."
Improve cost performance and occupy the market "highland"
As we all know, the equipment is not the best, only the most suitable, the customer needs to be more stable and more mature. Yitong Automation can sit on the throne of the "Spreader King" for many years, and it is not a vain.
According to Yu Yaoguo, "At the time, the domestic equipment market relied heavily on foreign imports, and it was unanimously believed that the equipment imported from abroad was highly reliable. In addition, China is the world's processing base, and the equipment used is very large. Foreign manufacturers think that their technology is "excessive". The external attitude is very "devious", not only does not put money, even if there is a problem in the equipment during use, it does not assume responsibility for after-sales service."
"At the time, I was thinking, if we can develop more advantageous placement equipment in China, can we solve some of the demand in the domestic market? So, in less than two years, I started to develop multi-functional stickers. The film machine is used to communicate with overseas equipment PK." Yu Yaoguo said with confidence.
Indeed, after the introduction of Yitong Automation's multi-functional placement machine, foreign imported equipment began to feel the competitive pressure of Chinese domestic equipment.
At first, it took 5 cents for a foreign long-selling placement machine to stick to a long board. At that time, Yitong automated placement machine equipment could reduce the cost by 8%, not only improving efficiency for customers, but also greatly reducing costs.
Yu Yaoguo also revealed that "Compared with foreign manufacturers, Yitong Automation's multi-functional placement machine is very cost-effective. If measured by unit price, the higher the unit price, the more high-end, our advantage is more obvious, such as one hour. To achieve a 100,000-point multi-function machine, overseas brands sell for more than 4 million, and we only need about 1 million."
For foreign buyers, they choose equipment that is very rational, not buying the best equipment, but choosing the equipment that suits them best. Yitong automation equipment is faster, more accurate and more cost-effective, which is undoubtedly not their best choice.
At the same time, Yitong Automation also broke the monopoly of foreign countries and began to divide the market.
At present, Yitong Automation's equipment exports account for 40% of the total sales, mainly exported to India, Egypt, Switzerland, South Korea, Turkey, Vietnam and other more than 10 countries and regions. In addition, Yitong Automation's multi-functional placement machine has more than 80% market share in the domestic LED lighting market.
"In fact, Yitong Automation can become today's "seat machine king", and it is inseparable from the support of domestic lighting leaders for many years. For example, Sunlight Lighting, Mulinsen, Buddha Photo, Sanxiong Aurora, Dehao Runda and other domestic LED first-line manufacturers are also using our equipment to help Yitong Auto to seize the market." Yu Yaoguo told Gaogong LED.
Ending the eight-year war of resistance and starting three years of "civil war"
The cottage has always been the "pain point" of the domestic LED market, as is the LED equipment market.
In recent years, it has been subject to malicious competition by cottage manufacturers. Yu Yaoguo said frankly, "For Yitong, the plagiarism of the cottage is also a testimony to the quality. For many years, we have always insisted on paying attention to quality, customer first, and the quality of the placement machine equipment, even if we throw it away as garbage, it will not Take it to deceive consumers."
The cottage products are in the traditional form, constantly compressing the cost, reducing the selling price, reducing the profit margin, and thus can not guarantee the stability of the product, which is also a good thing for our professional equipment manufacturers.
Equipment bought is "making money," not repaired, and equipment can not work is a loss. Yitong Automation is designed according to the 15-year shelf life during research and development. Up to now, there has not been a situation that cannot be used due to quality problems. The customers in use are the best proof.
At present, we have more than a dozen invention patents and are world-class invention patents. Next, we will defend the patent sovereignty and continuously improve ourselves and improve ourselves on the equipment.
Good brands can also have a more market. Yu Yaoguo told Gaogong LED that Yitong Automation is expanding its production capacity. Now the production capacity is close to 100 units/month.
Launch small-pitch equipment and launch a new round of competition with foreign factories
Since last year, Yitong Automation has started to work on small-pitch equipment, and now many companies are using it.
The difficulty of small-pitch equipment lies in the accuracy. The small-pitch equipment that everyone uses today is basically imported from abroad. From this point of view, Yitong Automation once again entered the field, just like another round of reincarnation, the goal is also to "catch out" small foreign space equipment again.
It is undeniable that Yitong Automation multi-functional placement machine is the most advanced in the field of optics and electrical appliances, and the technology is also the most authoritative.
"Next, we will continue to improve the accuracy and speed of our equipment and continuously improve our competitiveness. We will continue to develop and innovate, and use well-known foreign companies as competitors to encourage ourselves to grow." Yu Yaoguo finally proposed.
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