Editor's note: The design of the store lighting plan is fully analyzed. This article describes the lighting of a variety of stores, such as: clothing, food stores, West Point, communications stores, jewelry stores, convenience supermarket lighting.
Clothing - cheap casual wear
This type of shop is mainly for special products or seasonal products of dozens to tens of yuan, characterized by fast consumption, similar to hypermarkets. The atmosphere created by the lighting pursues a bright visual experience and high-brightness merchandise display.
Recommended product configuration:
Background wall: Optional tungsten halogen ceiling light and small spotlights.
Model: In combination with the actual situation, you can choose the grille spotlight for key lighting; you can also choose the metal halide light source.
Vertical cabinet display: This area is the main sales area of ​​the store. In order to enhance the visual impact of clothing and enhance consumers' desire to purchase, it is considered to use the guide metal halide lamp. Embedded adjustable gold halide lamps are also available. It is best to use the T5 bracket with appropriate wattage and color temperature in the cabinet to fill the light.
Nakajima display: Available with embedded gold halide downlights, or with optional adjustable gold halide spotlights.
Channel: Mainly to provide basic lighting and guidance, consider the use of embedded horizontal insertion downlights and T5 brackets.
Clothing - mid-range casual wear
The price of the clothing operated by such stores is more than 100 yuan. The consumers have certain requirements for the brand and the style. The lighting pays attention to a certain contrast, fully reflects the positioning of the brand, and emphasizes the creation and image display of the brand culture. Has a perceptual impact on consumer perception.
Recommended product configuration:
Background wall: Embedded gold halide spotlights are used. Pay attention to the distance between the fixture and the object and the size of the wall, and choose the appropriate opening position and number of lamps.
Model: Select embedded grille spotlights, pay attention to the glare treatment of the light source and the installation position for the multi-angle projection of the model. Through the change of light and dark, the overall sense and three-dimensional sense are reflected, and the unique texture of the clothes is better restored by the light. .
Vertical cabinet display: use gold halide rail spotlights and tungsten halogen guides. When you pay attention to the fill light in the cabinet, do not use the halogen tungsten light source to avoid the light source being too close to the clothing, causing the clothing to fade and deteriorate. Avoid using the fluorescent light source to avoid the "upside down" phenomenon of the clothing. It is recommended to use a gold halide light source for accent lighting to fully demonstrate the details and workmanship of the garment.
Nakajima Exhibition: The use of embedded metal halide lamps and modular grille spotlights. It is best to consider using a narrow-light metal halide light source to increase the horizontal illumination value, so that customers can choose the right clothing that suits their color and size, avoiding too dark and unable to carefully screen, resulting in sales failure.
Channel: Mainly to provide basic lighting and guidance, consider the use of embedded grille spotlights. Pay attention to the appropriate space illumination value to achieve the proper lighting effect.
Clothing - denim series
Denim apparel itself contains the concept of rough, unrestrained and bold clothing, which is related to its cultural orientation. Shops do not necessarily pursue excessive brightness in lighting, but must emphasize contrast and luminaire appearance to match the dress concept of the apparel.
In order to create a rough and unrestrained style of the denim clothing store, the lighting should emphasize the change of light and dark and enhance the visual impact. For the selection of lamps, the metal halide lamps with a strong appearance should be considered.
Clothing - sports series
Sportswear itself contains the concept of healthy, energetic and youthful clothing. Emphasis on the lighting of the store is a high-light, high-contrast bright atmosphere, without too many fancy props, to highlight the concept of movement.
The sports series clothing store mainly considers two different store decoration styles for the selection of lamps: one is a ceiling, and the adjustable angle embedded lamps should be selected to reflect the overall simple and bright rhythm; the other is none. For ceilings, you can choose a luminaire that is suspended or has a smooth appearance.
Clothing - professional women's clothing
Consumers of professional women's wear are usually white-collar women in the office, who have strong brand awareness and clothing standards. The store contains a large number of exquisite props, filled with petty bourgeoisie. Practice has proved that the rich color display effect combined with the good lighting atmosphere is an effective way to improve store sales.
This type of shop is faced with the white-collar workers with higher consumption level, and pays more attention to the overall store lighting design. It can be considered to use high-efficiency rail-type electronic metal halide lamps and embedded in different functional areas. Combine grille spotlights, etc.
Clothing - professional men's clothing
In the professional menswear store, the unit price of apparel goods is higher. A large number of models will be displayed, focusing on the costume dressing effect. The overall atmosphere is dominated by elegant yellow light, and uniform light is used to enhance the comfort of the customer in the store.
Professional men's clothing because of the face of the consumer is a higher level of white-collar workers, store lighting design should not only reflect the clothing texture, but also pay attention to the choice of lighting and the overall style of the store. The recommended clothing styles and brand image walls can be selected according to the actual situation, with high-efficiency rail-type metal halide products and embedded combination grille spotlights for key lighting.