Kitchen electricity shares increased significantly

Looking back at the kitchen and electric industry, under the general environment of stable macro-economic recovery, warming of the property market, and increase of urbanization rate, sales volume and total value including hoods, gas stoves, water heaters, and various types of small household appliances are generally shown. The situation is improving and picking up. Based on this, many people in the industry are very optimistic about the prospects for the development of the kitchen appliance market in 2014, and it is expected that it will continue to maintain a steady upward momentum of development.

The market share of kitchen appliances has increased significantly In recent years, the kitchen and electric appliance industry has begun to move toward high-end, and the growth rate of market sales has also been very significant. A consumer said: “Kitchen Electric cannot buy too cheap, not disable, expensive, new products are also better.” And a kitchen electric salesman also said that consumers are not very sensitive to price It takes a thousand dollars to buy kitchen electric products. Thousand yuan of rice cookers, electric pressure cooker sales are very good, some small kitchen appliances can even compare the price of electricity.

The current development of several brands in the kitchen and electric industry can prove this more. The annual revenues of several kitchen electric brands, such as Fang Tai, Boss and Vantage, ranged from RMB 2 billion to RMB 3 billion, and their growth rates were all very encouraging. According to the report in the first half of this year, the sales of the four companies Wanhe, Vantage, Boss and Wanjiale were approximately 1.84 billion yuan, 1.82 billion yuan, 1.15 billion yuan, and 1.13 billion yuan, respectively, a year-on-year increase of 26.4%, 54.3%, and 34.3% respectively. 18.61%. Fang Tai, a non-listed company, achieved sales of RMB 3 billion in 2011. It is reported that Fang Tai’s sales revenue increased by nearly 50% in the first half of this year, and the annual sales volume is expected to exceed 5 billion yuan.

The kitchen electricity brand pattern is still quite promising. In the home appliance industry, compared to the kitchen and TV market, it should be said that the competition is not fierce, and the market concentration is not high. Not only that, there is huge room for development in this market, which is a promising market for many kitchen appliance manufacturers.

According to Li Jixiang, vice chairman of China Yikang, the average annual compound annual growth rate of the domestic kitchen and electric industry will exceed 15% in the next five years. Relative to the color TV, refrigerator, washing machine market growth has become more stable and the penetration rate is close to saturation, this growth rate is quite considerable.

Statistics show that there are more than 300 kitchen electric brands in China. Obviously, the industry concentration is very low. The Yikang data also showed that the current domestic 1st and 2nd floor kitchen appliances market is relatively concentrated, with the top three retail sales share of about 35%, and the 3rd and 4th floor kitchen retail sales share of 30%. Among them, the top three brands in the first and second-tier cities are the boss, Fangtai and Vantage, among which the total retail volume of the boss and Fangtai is about 25%. In the third and fourth-tier markets, a stable pattern of kitchen appliances is not formed. This is the fertile ground for kitchen and electric companies worthy of deepening their cultivation.