LED lighting industry or enter the fast-selling period

From the current development of the LED lighting industry, 2014 LED lighting industry will enter the maturity period of small profits but quick turnover, excellent strength is the magic weapon for the survival and development of enterprises.

2013 industry keywords - lively. In the industry, many brand enterprises have strengthened product design and R&D, attempting to break the limitations of the past focusing only on price and quality; new product promotion and launch of the market are indispensable, and the news of the listed company's share price is not deterred by the LED concept of “chicken and dog”. However, at present, the market competition in the LED lighting industry has tended to be standardized, and price reduction is an inevitable trend.

In 2014, how can lighting companies control the direction of development? In my opinion, it can be summarized as follows:

First, the new brand must have a significant improvement in brand building and performance. The “virtuality” of “pulling and playing” will not be sustainable.

Second, when a listed company must achieve actual performance while dust falls, it can be expected that the division of share price is inevitable;

Third, the traditional brand must complete its turn and performance may resume growth.

Regardless of the old and new brands, 2014 is particularly important and will be a watershed. The government's energy-saving and emission-reduction projects, increasingly planned market operations, the realization of price-friendly LED lighting, the introduction of policies, and the stabilization of technologies will accelerate the development of the industry.