Tablet Phone or Apple's Most Important Product Next Year

According to Taiwan’s “Electronic Times” report, Apple will release a large-screen iPhone in May next year. Judging from past records, this media has already successfully predicted new Apple products, including the iPad Mini. If the forecast is true, Apple will launch a large-screen iPhone in May next year, which will be much shorter than the company's usual new product launch cycle. It will be only eight months before the release of a new 5S product on the iPhone. It is precisely because of this that some people think that the report of the "Electronic Times" is ridiculous and untrustworthy. However, if Apple plans to adopt Samsung's product strategy is actually normal, this strategy has been copied by Google's many hardware partners.

Samsung's dual flagship strategy is different from Apple's. Samsung's mobile phone products have two flagship lines: the Galaxy S series and the Galaxy Note series. The company usually releases new Galaxy S products in the first half of the year and launches the latest Galaxy Note in the second half of the year. This is obviously beneficial to Samsung, which means that the launch period of Samsung mobile phones is only six months. Although there is no significant difference between these products, the company usually only fine-tune the performance of mobile phones. For example, the Galaxy S4 uses the Qualcomm Snapdragon 600 processor, while the Galaxy Note III is replaced by the Qualcomm Snapdragon 800.

The importance of tablet phones is growing Samsung's dual flagship strategy for different markets. The Galaxy Note III has a screen size of 5.7 inches, which is too large for some consumers and lacks convenience. However, Samsung said that this phone is selling well, but compared to the other flagship phone, the Galaxy S4, the market is still limited. Other manufacturers of Google Android platform take the same strategy, HTC also has two flagship product lines, the standard flagship version of the mobile phone One and the ultra-large version of the flagship phone One Max. The same is true of Sony and LG. Sony introduced the Xperia Z1 and Xperia Z Ultra. LG is the G2 and the upcoming G Flex.

However, Apple does not have a flat-panel mobile phone product, which means that the company has actually given up this market, and the flat-panel mobile phone field has become the world of Google Android. This will become increasingly important in the coming quarters as the demand for flat-screen handsets is expected to continue to increase. According to market research firm Technalysis Research, global sales of tablet phones will surpass tablet PCs next year, and this prediction has been achieved in many regions in Asia.

Apple will launch flat-panel phone products next year. Bloomberg once reported in November that Apple is developing two larger-screen iPhones with screen sizes of 4.7 inches and 5.5 inches, respectively. The latter will directly cater to the flat-panel mobile phone market, with Samsung Galaxy Note. Standing at the same level. If Apple splits its product line into flat-panel handsets in the first half of the year, it will release its flagship iPhone in the second half of the year. This will completely copy Samsung's mobile strategy and Apple's new handset will almost always appear on the market. Of course, there is still such a possibility that Apple is not willing to release tablet phones that have affected its sales, and there are already a few fruit powders turning to Android's larger screen phones. An iPhone tablet phone will give Apple the chance to regain its position, and the dual flagship model will also help the company shorten the iPhone's time to market and introduce more new products.

Apple management has hinted that it will launch new products in 2014. If the "Electronic Times" forecast is accurate, I hope the tablet phone is also in it. In addition to watches and television, tablet phones may also become Apple's most important product next year.