Apple's 2015 conference ended on the early morning of September 10, Beijing time, and the fourth-generation Apple TV was launched.
Although China is still unable to get a complete service of Apple TV, a detailed study of the new version of Apple TV will still have multiple inspirational values ​​for China's big video industry. For example, it is absolutely necessary to develop an operating system specifically for television, and the ecological construction is a matter of no delay; helping users find the desired content more easily is a cornerstone of competition in the television industry. Implementing voice search on television will greatly improve the user experience; live and live interactive The value remains to be tapped. TV operators need to constantly expand content reserves for their own platforms; TV is the entertainment center of future families and should be considered in conjunction with the planning of smart home platforms.
Revelation 1: The proprietary TV operating system focuses on ecological construction
Apple has developed a dedicated iOS-based operating system for a new generation of Apple TV called tvOS. Sources said that Apple had registered a trademark for tvOS at the end of last year.
This tvOS is not TVOS. China Radio and TV industry generally understands that the latter is the television operating system developed by the State Administration of Press, Publication, Radio, Film and Television and directed by the Ministry of Broadcasting.
"Intelligent operating system and smart TV operating system are two concepts. Smart operating systems such as Microsoft WP8, Google Android, Apple iOS and other applications on mobile phones are very common. However, smart TV operating systems are also just for them. At the beginning, in an interview with China Guang Guang in July 2014, Wang Xiaojie, director of the Department of Science and Technology of the State Administration of Press, Publication, Radio, Film and Television, said.
As it said, for Apple, the operating system for smart TVs is just beginning, but it does not start from scratch, but is based on the iOS system. It starts with a high starting point.
At present, the number of registered developers of Apple has reached 11 million. The conference revealed that Apple has opened an application store for the new Apple TV and SDK software development kits have been distributed to developers. An Apple executive said that the future of television is the app. In recent days, according to Tencent Technology, Apple announced that it will sell the first set of STBs to a group of selected developers at a symbolic price of US$1 to provide application software development and testing.
Looking back to China, there are many institutions that develop smart terminal operating systems. The most famous ones are: TVOS led by the Science and Technology Department of SARFT, the COS (China Operating System) jointly issued by the Software Institute of the Chinese Academy of Sciences and Shanghai Lianhe. , Yunos of Alibaba. Among them, TVOS was developed exclusively for TV. The other two are intended to be applied to multiple types of smart terminals, including televisions.
In the summer of 2014, the General Administration issued a document stating that TVOS 1.0 scale trials must be conducted on the national cable network, and TVOS should be used when the cable network deploys set-top boxes. At the end of 2014, the Department of Science and Technology of the Directorate-General announced that TVOS's Chinese brand name was "You You" and English UUTVOS. It can be said that this operating system bears the expectation of “transformation of broadcast and television from a single media to full media, full-featured, and full-serviceâ€.
The current environment is that the home Internet has become another major industry opportunity immediately following the mobile Internet. The weight of TVs located in the center of the family living room is self-evident.
The fourth-generation Apple TV was born. One of the inspirations for the domestic broadcast and TV industry is that, whether it is the development of the existing advantages or the construction of high-rise buildings on the ground, the ecological construction based on the TV operating system is placed in front of major institutions. The most important thing.
Revelation 2: Voice search, easy to use, direct content
In early September, Ericsson released its 2015 TV and media report. The report shows that users find it difficult to find the video content they need. About half of the traditional television viewers said that they cannot find content at least once a day. About 62% of consumers aged 25 to 34 said that they encountered the situation at least once a day. A considerable number of consumers believe that the smart recommendation system is too simple, intelligent and personalized.
How to help users find content more easily and recommend highly matchable content is a cornerstone of the TV industry competition.
The fourth-generation Apple TV supports Siri, introducing intelligent voice search, and the results are sorted by popularity. It is worth noting that the scope of Siri voice search not only includes iTunes, but also covers Netflix, Hulu, Showtime, and HBO applications, and supports conversational semantic search.
Apple TV is not the only smart terminal that supports voice search. For example, the largest cable MSO Comcast in the United States announced that it will support voice search capabilities on the new X1 smart terminal.
In terms of Chinese voice search, China’s largest smart voice technology solution, BizTalk, has cooperated with cable TV operators and OTT terminal companies in TV voice search in recent years. In April 2013, Gehua announced a strategic cooperation with HKUST, and at the end of the year, Gehua announced that it will adopt a large-scale voice remote controller in an HD interactive set-top box; in 2014, Meile and HKUST cooperated to launch a Chinese-language voice search function. Mele Voice Box (Note: An OTT set-top box). However, there is still a huge gap between the current popularization of TV voice search.
The complexity of the operation of the remote control and the complexity of the retrieval logic have always been criticized by television viewers. The realization of the voice-wide search and conversational semantic search on television is much more significant than on mobile terminals.
Revelation 3: Live and live broadcast interactions are important for TV
With the new version of the MLB app on Apple TV, viewers can watch high-definition baseball games and click to view real-time game data, and even watch 2 games at the same time (the screen splits in two).
It was reported that Apple was negotiating related issues with NBC, ABC, and CBS some time ago. However, in this release of Apple TV, it is still impossible to see the programs of the above-mentioned television networks.
In stark contrast, Comcast announced that it will exclusively provide content from NBC, CBS, Fox, ABC, and HBO in the Xfinity streaming media service.
In the contest between China-US cable TV and OTT, the biggest "missing" of current OTT TV lies in the "live channel". The reason is that in China, policy control is the main factor, and in the United States, it is mainly purely commercial considerations of different stakeholders.
For the cable industry, this phased advantage can be used to supplement the streaming media services while providing traditional television services. The factors of live broadcast interaction are also introduced to increase user participation and increase revenue.
For the OTT, whether it is because the policy bottom line cannot be broken or if the staged business negotiation cannot be achieved, the live broadcast cannot be achieved, and it is necessary to constantly strengthen the content reserve through various means: copyright purchase, self-made, customized content, quality system Take the exclusive party.
Revelation 4: Integrated consideration of television products and smart home platform planning
In 2011, Apple’s founder Steve Jobs expressed his desire to create an easy-to-use integrated TV through iCloud that integrates seamlessly with various devices and has a minimalist interface. Gaming and smart home business are also reflected in the fourth-generation Apple TV.
TV is the entertainment center of the future family and it is necessary to consider the integration of intelligent home platform planning.
The author believes that compared with simple cheering and buzzing, careful analysis of television products launched by such a world-class innovation company as Apple is inspiring to China's big video practitioners.
"Lithium battery" refers to a battery made of lithium metal or lithium alloy as a negative electrode material, using a non-aqueous electrolyte solution.It has a high energy density.Compared with high-capacity nickel-cadmium batteries, the energy density is twice as high.High voltage. The average service voltage is 3.6v, which is three times higher than nickel-cadmium and nickel-hydride batteries.The use voltage is even and the high capacity, the widespread use temperature -20 degrees -60 degrees, the charge and discharge life is long, after 500 discharges its capacity at least has more than 70%.Due to the characteristics of high energy density, high voltage and stable operation, lithium battery is widely used.
Lithium Ion Battery Pack,12V Lithium Ion Battery Pack,12V Lithium Battery Pack,Lithium Battery Pack
Xinxiang Taihang Jiaxin Electric Tech Co., Ltd , https://www.chargers.be