In the past few days, China's Huawei Technologies and Beijing Xiaomi have launched a war of words for the first time in the Chinese smartphone market in the third quarter, based on statistical data from different agencies. Recently, a foreign market research company released data that, with the hot sale of new mobile phones, in September, Apple has regained the position of the first place in the Chinese smartphone market.
According to the US technology news website AppleInsider, market research firm Counterpoint Research released the data, the company said that in September, Apple's mobile phone sales in China once again achieved good results, including iPhone 6s sales exceeded 7 million units in a single month.
The agency said that in September, Apple's share of the Chinese smartphone market was 19%, surpassing the second-place Huawei and the third-ranked Xiaomi.
In the new mobile phone upgraded this year, Apple deliberately took care of the Chinese market and launched a pink appearance, which stimulated the desire to buy Chinese fruit powder.
As everyone knows, Apple is already the leader of the US smartphone market, and the above research institutes pointed out that returning to the first place in the Chinese market means that Apple has already brought the "crown" in the world's two largest smartphone markets. .
The sales data and share of smartphones released by different market research companies are quite different, which has caused controversy in public opinion. It is reported that Counterpoint Research mentioned above sent teams to retailers and distributors in 35 countries and regions around the world to investigate the number of smartphones that are ultimately sold to consumers (not from the wholesale of manufacturers to retailers). "Shipping" indicator).
This organization has completely recorded changes in the pattern of China's smartphone market. Related charts show that in February and March of this year, Apple is still the first in the Chinese smartphone market, but by April, Apple was overtaken by Xiaomi and Xiaomi became the top name. In May, both Xiaomi and Huawei surpassed Apple, and Apple ranked third.
The company's report shows that in the Chinese mobile phone market, Apple, Huawei Technologies and Beijing Xiaomi are already in a stalemate, and fluctuations in quarterly sales may lead to the top three relocation needs.
In contrast, Samsung Electronics, which used to be the number one mobile phone market in China, has been in the Chinese market this year. In September, Samsung Electronics’ market share in China was less than 5%, and the top three were 15% to 20%. The market share between % is not the same.
In China's low-end and mid-range smartphone market, Samsung Electronics has already lost its domestic products with high cost performance. Xiaomi, Huawei, Meizu, Lenovo Group and other manufacturers have dominated the low-end market.
At present, Samsung Electronics and Apple in the United States mainly occupy the high-end mobile phone market in China. In this sector, Apple is stealing Samsung's share. Apple's quarterly earnings report shows that China's revenue has doubled year-on-year. It is estimated that China's iPhone sales have accounted for 40% of global sales.
Tom Kang, an analyst at the above-mentioned research institute, said that Apple has "conquered" the Chinese smartphone market, and then it will continue to be violently attacked by Chinese mobile phone manufacturers. However, the Apple brand has been welcomed by more and more Chinese consumers. In their eyes, the Apple brand means luxury and quality.
Peter Richardson, another analyst at the agency, said that Apple has already controlled the US smartphone market with an “iron fist†and its position in the Chinese market is becoming more and more consolidated. India will become the next market developed by Apple, but the Indian market and China. In stark contrast, Apple needs to develop a completely different market strategy.
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