In fact, mobile video live streaming is nothing new. Back a few years ago, UGC's short video sharing mode emerged in the video domain. Youku Tudou and iQIYI all involved, but in the end, due to the unsatisfactory mode, they were eventually It was replaced by hit dramas and variety shows and entered the "cold palace." Although the mobile video live mode is different from UGC's short video sharing, it wears the same vest as the “user participationâ€. And mobile video broadcast live with show, UGC have intersection. How will it evolve next?
Daxie is coming in to clear the field
Any one of them faces the same problem. At first, the small startup company was in full swing, and once the results became mature, Daxuan began to enter the clearance field and it was time-tested. Mobile video broadcast live in this area, it is also very lively. But with the mobile video live, different areas of focus, such as we are more familiar with the YY live, KK live, 9158, betta, flag, 17173, pepper, Ying Ke, jam, etc., there are three camps on the whole, one is the game The anchor class, which is quite mature, also holds up some high-worthy wrists; the second is the show field category, the edge ball, the performing arts + value-added service model, but also live nourishment; the third is positioned in star entertainment, education, competition, food , travel and other live video, the latest mature, and need to run a marathon.
But no matter what kind of category, there are no big questions. Let's view this as the first to start the Leopard Live App that pushes live video on mobile phones. Some people say that LeTV is drowning. Actually, in addition to the long video of great copyrights such as variety shows, TV dramas, movies, etc., LeTV has always been affectionate about short videos. It even once prepared to use UGC's short video sharing to force and integrate it into the music video's APP. However, the result is not very satisfactory either.
Including Tencent also micro-vision, microblogging support for the second shot, big brother Cai Wensheng also has a beautiful shot, but all are tepid, far from detonating the G video point of the national video. The outside world is saying that compared to text, pictures, and video, the impact and visual sensation are stronger, and the mobile Internet era is also coming. The hardware environment of mobile phones is also available, and the thresholds for live video, shooting, optimization, and uploading are also reduced. The soon-to-late video of the National Games will rise, but unfortunately, it is still on the road today.
The above is the past point of view, then, now mobile video broadcast suddenly became popular, to a position of the wind it? Since LeTV enters, how can we play? With the anti-concept of eco-relaxing music, the introduction of music live music can not be a catalyst, so that the mobile video live. The entire industry is looking forward to some changes, because now the players on the field are small, short-term fundamentally unmoving, more difficult to spread. Compared to the hot overseas, China's mobile video broadcast needs to have a salmon effect.
Live music can pick it up?
However, even if there is music as a big ecological support, live music can pick it up? It is also an unknown number. According to LeTV’s disclosure, its focus is on “video sharing†content where the scene is more substitutive and visually more impactful. For example, you are on the scene of a lively live concert and want to let the friends who are not on the scene feel the atmosphere of the scene. For example, if you encounter an unexpected incident, you will just record live live on the Internet; or you play extreme sports abroad, hoping that domestic friends and relatives of the end of the world a total of this time ... ... compared with the previous short video, music Live broadcasting pays more attention to timeliness.
In addition, all the mobile video live broadcast models emphasize the concept of social interest, which is why this area presents serious vertical phenomena such as games, show games, sports, and star entertainment. Live Music also announced that it is necessary to dig deeper into social interests, such as categorizing food, tourism, education, sports, etc., in fragmented and dispersed live UGC content, and creating talents and talents in each field to form leaders. With the community and the circle, it becomes a self-proliferating, self-propagating social sharing mechanism.
In this light, the mobile video broadcast can not be fired up, and it needs social gene to a great extent. However, social networking is inseparable from the platform support of major nodes such as WeChat and Weibo. If social networking is derived from its own platform, it is very difficult. Just like Youku, Iqiyi, 56 and so on, they have worked hard in the video community and social networking. But the result is like Lalang matching, and users simply do not pay. However, if we rely on WeChat and so on, we must also beware of the risk of "blocking" the company.
What is music like to enter now? Compared to before, the timing is now more mature. There are three main points: First, LeTV's user traffic levels up, can be introduced to the user live music, and slowly raise; Second, LeTV's mobile phones, cars and other terminals began to mature, especially mobile phones, as long as the amount of weight, can be funå—¨ Live broadcasting; Third, LeTV has no shortage of hardware and technical resources. For example, LeSco ecological cloud has 600 CDN nodes in the world and 10T bandwidth export. The quality of live pictures can be higher, and smooth viewing is not possible. To avoid the bad experience of unsynchronized audio and video. This is also the bottleneck of some current mobile video broadcast platforms.
It's still a money-burning business
But rationally speaking, even with these points of leverage, mobile video broadcast is not a pit at present, but you have to walk and watch. UGC's development in China is an example.
A few years ago, UGC’s era of short video sharing did attract eyeballs and bring huge traffic. However, due to poor content quality and experience, advertisers did not pay for it. Therefore, there was also a saying of “flowing waste waterâ€. What about the profit model of mobile video streaming? If it is a single platform, I am afraid I can't get rid of the routine of short-term money-burning. Even foreign platforms such as Periscope and Meerkat have had to commit themselves to giants.
Often, at this moment in time, business models that were not mature or established in the past may now be feasible.
The trend of mobile video streaming in the era of mobile Internet is fragmented and decentralized, which is more in line with the user's experience. The small coffee show that began in May is a popular surprise in the culture of ridiculing and amusing after 90 years. This is the reason. But it is not the mainstream, and such things that are easily aesthetically exhausted are just like faces, etc. When a gust of wind passes, it vanishes.
LeTV's live music broadcast is obviously not intended to be big and this is an APP, and then it will be cashed out, because the independent mobile video broadcast (in addition to game live, show mode) is difficult to survive. Let's do it because Lehman's live broadcast is not simply a product, but relying on the music ecology that has been talked about. It is synergistic with other ecological businesses, such as live concerts, meets, events, etc. It's very hot, there are star entertainment resources, these can interact. Another example is LeTV's films, variety shows, hits and other scenes, super cars, bicycles, etc., both in terms of the content of the association, but also establish barriers to the content, so as to distinguish it from the show, try to avoid the possibility of being a show . In this way, live music, even if it does not generate revenue directly in the short term, will provide ecological supplement and value. This may be music as Abacus.
Daxie is coming in to clear the field
Any one of them faces the same problem. At first, the small startup company was in full swing, and once the results became mature, Daxuan began to enter the clearance field and it was time-tested. Mobile video broadcast live in this area, it is also very lively. But with the mobile video live, different areas of focus, such as we are more familiar with the YY live, KK live, 9158, betta, flag, 17173, pepper, Ying Ke, jam, etc., there are three camps on the whole, one is the game The anchor class, which is quite mature, also holds up some high-worthy wrists; the second is the show field category, the edge ball, the performing arts + value-added service model, but also live nourishment; the third is positioned in star entertainment, education, competition, food , travel and other live video, the latest mature, and need to run a marathon.
But no matter what kind of category, there are no big questions. Let's view this as the first to start the Leopard Live App that pushes live video on mobile phones. Some people say that LeTV is drowning. Actually, in addition to the long video of great copyrights such as variety shows, TV dramas, movies, etc., LeTV has always been affectionate about short videos. It even once prepared to use UGC's short video sharing to force and integrate it into the music video's APP. However, the result is not very satisfactory either.
Including Tencent also micro-vision, microblogging support for the second shot, big brother Cai Wensheng also has a beautiful shot, but all are tepid, far from detonating the G video point of the national video. The outside world is saying that compared to text, pictures, and video, the impact and visual sensation are stronger, and the mobile Internet era is also coming. The hardware environment of mobile phones is also available, and the thresholds for live video, shooting, optimization, and uploading are also reduced. The soon-to-late video of the National Games will rise, but unfortunately, it is still on the road today.
The above is the past point of view, then, now mobile video broadcast suddenly became popular, to a position of the wind it? Since LeTV enters, how can we play? With the anti-concept of eco-relaxing music, the introduction of music live music can not be a catalyst, so that the mobile video live. The entire industry is looking forward to some changes, because now the players on the field are small, short-term fundamentally unmoving, more difficult to spread. Compared to the hot overseas, China's mobile video broadcast needs to have a salmon effect.
Live music can pick it up?
However, even if there is music as a big ecological support, live music can pick it up? It is also an unknown number. According to LeTV’s disclosure, its focus is on “video sharing†content where the scene is more substitutive and visually more impactful. For example, you are on the scene of a lively live concert and want to let the friends who are not on the scene feel the atmosphere of the scene. For example, if you encounter an unexpected incident, you will just record live live on the Internet; or you play extreme sports abroad, hoping that domestic friends and relatives of the end of the world a total of this time ... ... compared with the previous short video, music Live broadcasting pays more attention to timeliness.
In addition, all the mobile video live broadcast models emphasize the concept of social interest, which is why this area presents serious vertical phenomena such as games, show games, sports, and star entertainment. Live Music also announced that it is necessary to dig deeper into social interests, such as categorizing food, tourism, education, sports, etc., in fragmented and dispersed live UGC content, and creating talents and talents in each field to form leaders. With the community and the circle, it becomes a self-proliferating, self-propagating social sharing mechanism.
In this light, the mobile video broadcast can not be fired up, and it needs social gene to a great extent. However, social networking is inseparable from the platform support of major nodes such as WeChat and Weibo. If social networking is derived from its own platform, it is very difficult. Just like Youku, Iqiyi, 56 and so on, they have worked hard in the video community and social networking. But the result is like Lalang matching, and users simply do not pay. However, if we rely on WeChat and so on, we must also beware of the risk of "blocking" the company.
What is music like to enter now? Compared to before, the timing is now more mature. There are three main points: First, LeTV's user traffic levels up, can be introduced to the user live music, and slowly raise; Second, LeTV's mobile phones, cars and other terminals began to mature, especially mobile phones, as long as the amount of weight, can be funå—¨ Live broadcasting; Third, LeTV has no shortage of hardware and technical resources. For example, LeSco ecological cloud has 600 CDN nodes in the world and 10T bandwidth export. The quality of live pictures can be higher, and smooth viewing is not possible. To avoid the bad experience of unsynchronized audio and video. This is also the bottleneck of some current mobile video broadcast platforms.
It's still a money-burning business
But rationally speaking, even with these points of leverage, mobile video broadcast is not a pit at present, but you have to walk and watch. UGC's development in China is an example.
A few years ago, UGC’s era of short video sharing did attract eyeballs and bring huge traffic. However, due to poor content quality and experience, advertisers did not pay for it. Therefore, there was also a saying of “flowing waste waterâ€. What about the profit model of mobile video streaming? If it is a single platform, I am afraid I can't get rid of the routine of short-term money-burning. Even foreign platforms such as Periscope and Meerkat have had to commit themselves to giants.
Often, at this moment in time, business models that were not mature or established in the past may now be feasible.
The trend of mobile video streaming in the era of mobile Internet is fragmented and decentralized, which is more in line with the user's experience. The small coffee show that began in May is a popular surprise in the culture of ridiculing and amusing after 90 years. This is the reason. But it is not the mainstream, and such things that are easily aesthetically exhausted are just like faces, etc. When a gust of wind passes, it vanishes.
LeTV's live music broadcast is obviously not intended to be big and this is an APP, and then it will be cashed out, because the independent mobile video broadcast (in addition to game live, show mode) is difficult to survive. Let's do it because Lehman's live broadcast is not simply a product, but relying on the music ecology that has been talked about. It is synergistic with other ecological businesses, such as live concerts, meets, events, etc. It's very hot, there are star entertainment resources, these can interact. Another example is LeTV's films, variety shows, hits and other scenes, super cars, bicycles, etc., both in terms of the content of the association, but also establish barriers to the content, so as to distinguish it from the show, try to avoid the possibility of being a show . In this way, live music, even if it does not generate revenue directly in the short term, will provide ecological supplement and value. This may be music as Abacus.
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