On Sofa Week, Tencent’s Penguin Films and Tencent Films were announced. After the company was set up by LeTV, Ali, iQiyi, and Youku Potato, the native Internet film companies added new recruits. Capital has entered the film industry, the greatest is from the Internet industry, Alibaba has invested 20 billion yuan in film-related industries, and countless Internet companies are expected to be able to share a cake in the fast-growing Chinese film industry.
Internet companies have entered the film industry one after another. Will it change the pattern in the future? The reporter interviewed LeTV, Ali Pictures, Tencent Pictures, and many other people in the industry. Gao Jun, a well-known filmmaker, said that in the future Internet penetration of films will be more in-depth, but the Internet can not change the market structure in a short period of time. “The Chinese movie market is big enough, no one can monopolize it.†He believes that mutual integration is the trend in the future. .
LeTV Film (established in 2011)
In 2012, LeTV Films produced and released six films. The “Death Squadron 2â€, which participated in the production and was responsible for the Chinese market, obtained a box office of US$54 million in the Chinese market. By 2013, it produced/released nine films, with a box office of 1.05 billion yuan. The renminbi is ranked third among private film companies. In 2014, 13 films were produced/released, and the box office was about 2.4 billion yuan. The "Little Times" series "made achievements" in the box office and the market for LeTV. Together, the four departments together won more than 1.7 billion yuan at the box office. Director Zhang Yimou joined LeTV Filming as the signing director and artistic director. Since then, “Return†has been released and won 295 million yuan at the box office. Zhang Yingmou’s English-language movie “The Great Wall†has also been established. According to the novel "Ghost Blowing Lamps," "The Nine Demon Towers", "The Lost Murderer" produced by Er Dongsheng, "The Brothers Sleeping in My Upper Store" produced by Gao Xiaosong, and "The Grand Trace" directed by Guo Jingming will be successively released. .
Ali Pictures (acquisition completed in June 2014)
Alibaba Pictures participated in videos such as "Dear", "Heart", "Mission Impossible 5" and so on. The total volume of the first two divisions exceeds 1 billion, and "Mission Impossible 5" currently exceeds 700 million at the box office. Next, there will be an animated movie "Little Gate God" released on January 1 next year. The main cast films include Wang Jiawei’s producer, Zhang Jiajia’s director, and Liang Chaowei’s “The Ferry†(which has been turned on), and “Sansheng III Shili Peach Blossoms†(played by Liu Yifei) based on a fantasy romance novel. At present, Alibaba Pictures has reserved more than 30 well-known IPs and will start launching more projects this year. Ali’s Taobao movie also launched “Internet Era†for “Little Times 4â€, and locked up over 50 million yuan at the box office in advance through pre-sale.
Iqiyi Film Industry (established in July 2014)
Iqiyi signed director Wang Jing, currently producing or distributing works for the first time. The first movie “Step by Step†directed by Jiang Wen and participated by Iqiyi Film Industry won 513 million box office tickets. IGI Artists also recently produced the "Gorgeous Office Workers" directed by Johnnie To and Fan Bingbing, "The Woman of the Dynasty, Yang Guiluo," starring Dawn.
Baidu Film Division (founded in January 2015)
In January of this year, Baidu officially established the Film Division. In the movie market, Baidu Demi Films has a cinema as the core, and in June this year, it has a stake in Xingmei. Baidu Demi Film Group Co., Ltd. was established in cooperation with “Return to 20 Years Old†to become the exclusive online distribution platform for the film, and it was later jointly promoted with “Doraemon†and “Capturing Evil†films, and “Little Timesâ€. 4 "In-depth joint announcement, and event marketing for the recently released "Little Yellow People's Eyes". The person in charge of Baidu told reporters that Baidu will intensify its infiltration into the upper reaches of the film industry in the future, with Baidu Literature and its iQiYi original resources as the vanguard of IP acquisition. In addition, Baidu has invested in Huace Film and Television as an issuer.
Heyi Film (established in August 2014)
As a film company of Youku Potato Group, Heyi Films has invested in 25 films and has a total of over 7.5 billion yuan at the box office, including "Storm", "After no time", "In a hurry", and "Taking wisdom "Mountain", "Catch the Devil", "Young Class", "The Gardenia Blossom", "Paris Holidays", "The Three Cities" and many other popular videos. In the next movie, the movie was titled “Master never imagined†with Lunar New Year footage and “Master†directed by Xu Yufeng. The joint production was “Save Meâ€, “Heart Labyrinth†and “Old Gunâ€. "The bad guys must die," and the "Chinatown Detective" starring Chen Baoqiang, Yan Liya, and so on. Heyi Film Group also cooperates with the Pusan ​​Film Festival, the China Film Directors Association, and the first youth film festival to select young filmmakers.
Tencent/Penguin Film (established in September 2015)
Penguin Films and Tencent Films were announced in September this year. In terms of movies, Penguin Films is based on Tencent video and focuses on investment videos. Tencent Films is based on Tencent Entertainment, focusing on its IP, film and animation IP adaptation films. . Tencent Video has participated in and co-produced more than 10 movies, including "Tian Jiang Xiong Shi", "Zhong Kuo Demon", "Lonely Lost", "Xunzi Hua Kai," and accumulated more than 4.5 billion yuan at the box office. After the penguin film industry is established, it will also invest in films such as "Charlotte Troubles", "Little Door God", "Three Journeys to the West", and "The Story of Murder". Tencent Pictures will create "Magnolia Brothers," "Go back to the past into a cat," "Selected in mind," "QQ Speed," "The End of the Moon knife," "Mountain and River Society map" and other films will also be Legendary film industry cooperation "World of Warcraft", and Guo Jingming co-film "Grand track."
Will Tencent's two film and television companies have a competitive relationship? Cheng Wu, CEO of Tencent Pictures, told the reporter that the two film companies belong to two different business groups. "It is not so much a rival as it is based on the cooperation and interaction of the Tencent platform. Resources are complementary."
trend
Will the film company work for BAT in the future? Strong and strong, and mutual cooperation is the king
In 2014, Yu Dong, president of Bona Films, had thrown up the prediction that “Film companies will all work for BAT in the futureâ€, causing concern and hot discussion in the industry. Cheng Wu, chief executive officer of Tencent Pictures, said in a recent interview that the real trend is that the Internet has begun to work for the film industry. More and more online literature and online animation are being adapted into films and television works and succeeded, and relying on big data can Provides decision support for movie creation.
Talking about the companies originally born on the Internet entering the film industry, the famous professor and scholar Zhang Junwu said in an interview with reporters that this is almost an inevitable result. “The video platform under these Internet giants has become one of the most convenient platforms for film and television works. At the same time, it has a large amount of funds and resources. Internet companies have a lot of money, have a broadcasting platform, and downstream user resources, will inevitably choose to enter the upstream industry, trying to form a complete industrial chain."
Zhang Junwu believes that they will have some impact on traditional movie companies. “The logical thinking of Internet companies is different from traditional movie companies. This kind of integration between Internet culture and film and television culture is still very difficult, and it is not like To 1: Open the secret of business and the future.†Internet companies are the first to enlarge the plate, the traditional movie company is to make a movie bigger. Internet companies money more, if you do not understand this industry, it will be destroyed For example, this actress, I don’t know how much to pay, I’ll use the Internet’s thinking to get a high price, which is easy to upset the original price system of the film industry.We all know that the actors’ pay is very high now. After entering, there may be explosive growth in various aspects such as screenplay."
In an interview with the reporter, Gao Shengjun, general manager of Guosheng Film Group, said in the interview that in the future, the penetration of the Internet by films will be more in-depth. “In the past, the penetration of the majority was from the marketing side, but if we wanted to fully penetrate, we had to enter the upstream (producer). As a result, many internet companies started to build upstream production teams, including Tencent and iQiyi, all of which began to hire highly-qualified industry elites. In the future, they have not ruled out deeper involvement in the development of derivatives. However, he believes that the Internet cannot change the pattern in a short period of time. "The Chinese movie market is big enough. No one can monopolize it." He believes that mutual integration is the trend in the future. "It is the original old movie production company that has formed a marriage relationship with the emerging Internet platform. The line and different e-commerce companies have new cooperation. In the future, big production companies will also cooperate with e-commerce companies to build new production platforms that have the advantages of both media and work.
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