Since the birth of the first TV set and the group dancing of the large-screen TVs, the TV has not gone through a long process of technological change and innovation. Among them, product upgrades, experience upgrades, and service upgrades based on information technology innovation have occurred. Such waves have become the focus of the entire industry's development, and it is no exaggeration to say that the TV market has never been deserted. The TV market has not been sorted out yet. OLED and quantum dot technology are the next generation of television. The end of the screen is flat and thunder. The color TV industry has ushered in new players. On November 24, China Mobile teamed up with BOE, the largest panel maker in China, to jointly launch the 4K smart TV T1, which is also China's first operator's own TV brand. It is understood that China Mobile’s T1 smart TV has a slogan “4K eye-protection TV for the whole family†and has launched three sizes of 43, 49, and 55, which can be said to cover the mainstream TV sizes in the market. Refers to entry to mid-to-high end markets. To be honest, the cooperation between operators and hardware manufacturers in the commercial arena is not new. For example, in the past few years, telecom operators have cooperated with mobile phone manufacturers to launch their own-brand smart phones. The operators’ set-top boxes for the past two years It is also spreading quickly, but it is undeniable that the development of these cooperation covers the business scope of the operator more or less. So now operators are doing television, how to look like cross-border can not beat the eight corners, but the non-professional China Mobile still resolutely took this drowning. What is this exactly? In fact, if people who are familiar with China Mobile should not be surprised, as early as 2016, China Mobile clearly proposed to implement the “big continuation†strategy. The family market is a key part of this. According to the previous deployment, China Mobile first opened up the entrance to the home market with low-cost, high-quality wired broadband. Next, China Mobile will enter the key link for how to make profits from the home market. It must be said that China Mobile’s expansion of the family market is clearly planned and progressed in phases. From this point of view, China Mobile's own brand smart TV is also a matter of course. As the upstream of the industrial chain, China Mobile holds a large amount of user data, that is, their stores throughout the country are enough to penetrate into thousands of households. In addition, compared with physical stores and e-commerce providers, their greatest advantage lies in their ability to use business opportunities to directly communicate with consumers directly. More importantly, if this model of television is successful, it does not rule out China Mobile as the entry point, and then introduce other large appliances such as refrigerators and washing machines. Therefore, the involvement of these operating giants of China Mobile, other companies in the home appliance channel should have enough vigilance. After all, they have a mature model and a complete industry chain service. This kind of competition has not existed in previous competitors. Next, we are still returning to China and return to China Mobile's cross-border television industry. Some people say that the cross-border of China Mobile has undoubtedly demonstrated that the threshold of the domestic television circle is getting lower and lower. For this statement, Xiaobian still very much agrees. In fact, since LeTV entered the television industry with a high profile, the domestic color TV industry has been caught in a fierce competition of "triple killings." Traditional TV manufacturers, foreign brands, and Internet camps represented by Xiaomi Le are often cheeky. Probably because of the lively TV market, Hunan Satellite TV's video platform Mango TV and the domestic appliance giant TCL Group have jointly launched the so-called Mango Internet TV. Seeing here, compared to everyone, we can see that the television industry not only attracted operators, but also attracted the attention of the company. It should be said that the long-term high temperature of the TV market has only attracted one strong opponent after another. It seems that everyone wants to participate in it. TV manufacturers are also helpless. In fact, under the impact of Internet brands' branding and the return of foreign brands, the television industry has fallen into a long period of low profits and even losses. The price war is a double-edged sword that hurts the enemy and also hurts themselves. The music scene that once had the infinite scenery, the present situation also can only be a sigh. With the strong intervention of operators, it is not ruled out that the price war will once again swept through the TV industry. It will even directly offset the buffer brought by panel price drop to manufacturers, and it is very likely that the color TV industry will be brought into the next fiercer competition stage. If mobile is really launching all kinds of package services for IPTV set-top boxes to send TVs and handle broadband and mobile phone calls, it undoubtedly marks that China's television industry has entered a free age. How do television companies in the Red Sea react to them today? 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