Down to $50, Amazon wants Echo to enter every American family

If there is a smart family in this area, Amazon is currently in the top spot. With its hot Echo "smart speaker", Amazon has found a way for Internet companies to bring their services into the home.

Amazon Echo is a voice assistant device released by Amazon in November 2014. It is equivalent to implanting Siri in a cylindrical home speaker and it can be awakened by voice commands at any time. In order for Echo to wake up at any time in a variety of home environments, Amazon installed an array of seven microphones for this device. This is its biggest hardware feature.

In March of this year, Amazon expanded its Echo product line and launched two new devices. One of the devices named Echo Dot (right figure 1) is based on the original Amazon Echo to simplify the speaker module, allowing users to connect existing speakers in the home through wired or Bluetooth. Another Amazon Tap (picture 1 on the left) is a portable version of Amazon Echo, which is equipped with a rechargeable battery module that is suitable for outdoor use. In order to ensure the battery life, Amazon Tap has removed the function of awakening at any time. It is necessary to click the button on the front of the device to perform voice dialogue.

In mid-September, Amazon introduced the second-generation Echo Dot, and further reduced the initial price of $89.99 to $49.99. Familiar with the Amazon Echo business industry observers told Lei Feng network (search "Lei Feng Net" public concern) , in the field of smart home exploration, Amazon is in the top position, about 200 US dollars Echo speakers have sold hundreds Million, Amazon has invested heavily in software and services. It has already moved toward hardware and software ecosystems. They need to expand their user base. Echo, which is worth less than $50, is clearly a manifestation of Amazon's strategy.

Bezos (Amazon CEO) wants every family to have an Alexa (Echo built-in voice assistant System name), just like Microsoft Bill Gates, who started in Seattle that year, wants every family to have a computer.

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