Oaks Air Conditioning Joins Hands with Zheng Kai to Open Appliance IP Age

IP, this phenomenon of being unable to rekindle fire in film and television, has finally completed its first landing in the home appliance industry. The opener is the home appliance leader and the youngest player in the air conditioning industry, Oakes. In March, the home appliance market competition was just opened. Air conditioning leading enterprise Oaks teamed up with the new generation of idol Zheng Zheng in the 2016 China Household Electrical Appliances & Electronics Expo (AWE) to “take advantage of” to grab the top spot: both parties jointly unveiled the annual The mysterious veil of the new AYA series was also the first to establish the role of “Global Chief Experience Officer” in the home appliance industry, opening the IP mode of the home appliance industry.

Xu Ke, general manager of Oakes Air Conditioning Marketing, pointed out that "Ox and Zheng Zheng are not simply endorsements of star products, but they must explore the implementation and implementation of the IP model in the home appliance industry, that is, through the unique IP and fan community of Zheng Hao, influence and Participate in the development and definition of Oaks' products to give Oakes air conditioning unique attributes."

Global Chief Experience Officer: Home Appliance Industry Enters IP Age

The use of celebrity effects to increase the influence of brand communication has always been a common marketing tool for home appliance companies. However, with the development of the Internet and the rise of 80, 90 young consumer groups, the way of celebrity endorsement has also undergone new changes this year: the transformation from traditional advertising endorsement to celebrity representation of consumers to experience products and participate in the development of products. It is an appliance IP model pioneered by Aux, the leader in the air conditioning industry.

Following the exclusive title of Jiangsu Satellite TV “One Stop to the End”, Oaks Air-Cond., which is well-known for marketing, has also enrolled in this year’s AWE Expo: recruiting Zheng Hao as its global Chief Experience Officer for Air-Conditioning AYA Series in 2016, and On August 9th, Oaks launched a campaign with consumers to “tear brand experience new products”, which opened a new model for cross-border cooperation among home appliance companies “Star Experience Officers”.