Smart STB will be the next turning point

In 2010, Google smashed the entire global digital market. Digital products such as Google TV, Google Netbook, Smart Phone (Android) and Google set-top box came out one after another. These products are no exception to Google's operating system Android. The biggest feature of Android is openness. In addition to personalized operations and settings, users can also cooperate with various types of peripheral application terminals to expand various service services such as entertainment, lifestyle applications, and home communications.

For Android, this open operating platform; in the set-top box industry, domestic radio and television choose "silence" or "scream", or learn?

I. Silence In the past decade or so, broadcasting and television have been quietly discussing and exploring market-oriented operations. However, today, SVA has not yet created an open technology and competitive environment.

For a long time, radio and television have adopted closed CA, middleware, and CW network sharing and other risks, resulting in the development of set-top box software can only be carried out in a closed environment. This closed technical environment has led to the lack of a unified technical standard among set-top boxes in various places. The set-top boxes are inconsistent and have caused confusion. Today, the digitized turnaround of radio and television stations can still only rely on customized set-top boxes.

In addition to causing confusion in the set-top box standards in various places, but also rejected a large number of outstanding personnel to participate in the development and application of set-top box software.

With the advent of the high-definition era, HD set-top boxes have begun to be put into use in some areas. This is undoubtedly an opportunity to get rid of the technical system of the original organic top-box. The new CA, middleware and other technologies will undoubtedly require local modification and openness to meet the needs of HD set-top boxes.

However, if the set-top box developers, manufacturers, manufacturers and operators still use the original technical mechanism, there is still a "door-to-door" repair, then, radio and television in the triple play competition, radio and television operators will be forever silent Go on!

Second, shouting that the wide-area box industry is currently facing the bottleneck, the radio and television industry is also "voice."

Gran Research believes that the open platform is the trend of the future development of set-top boxes. Smart set-top boxes have the advantages of application platforms that traditional set-top boxes do not have. With the help of open platforms, set-top boxes will become smart devices between television, networks and programs; The intelligent set-top box can also take over the role of a home gateway, forming new features such as multi-interface, multi-service awareness and bearer, and manageability; and with various peripheral application terminals, it can easily expand various home-based communications, entertainment, and lifestyle applications. Services provide home users with more comprehensive and comprehensive information services.

In addition, DVBCN users also expressed their own opinions on the bottleneck faced by the current wide-area set-top box industry.

One netizen believes that “smart card CA is the biggest obstacle to open platform set-top boxes.” He believes that the root cause of the unreliable and open technology set-top box is the closed smart card CA technology. The security of this technology derives from the confidentiality and closure of the CA software interface. In order to ensure safety, all engineers who come into contact with the CA software will be strictly limited, and CA will extend its closeness through the integration of its CA software to all aspects of the STB software opening. In turn, CA controlled the monopoly of digital television through such closedness. This kind of monopoly is based on technology closure, which greatly limits the number of engineers involved in software development. Its development can only be carried out within the company of CA. As a result, the progress of digital TV technology in China has been very slow during the past ten years. The process has been severely slowed down, which has led to the sound development of the digital television industry.

Another netizen believes that "it is a smart set-top box that can carry home multimedia terminals. This set-top box needs a high-performance hardware, high-performance operating system, and open source."

However, DVBCN editors believe that in the triple play, services such as high-definition, interactive, entertainment, and information services will become new features in the future development of digital TV. The DVB-based, closed set-top box is Can not meet the needs of future home users; TV set-top box developers, manufacturers, manufacturers and operators in the broadcasting industry can not just blindly "voice", rather than to strive to implement technological innovation and creativity.

Third, learning what digital products Google promotes globally. What is it worth learning from radio and television?

For example, in October of this year, Logitech introduced the world's first Google TV set-top box.

It is reported that in addition to Google TV set-top boxes, it also comes with set-top box peripheral digital terminal products - wireless keyboard controller, HDMI cable, infrared transmitters and batteries.

According to Logitech,? For Google TV set-top boxes, users can organize, search, and watch broadcast TV. In addition, they can browse content stored on other devices. The suite also includes a Chrome browser with built-in Adobe Flash 10.1 plug-in, as well as many other applications that can access the Internet, including applications from Amazon, Napster, and Napster; and Logitech also intends to provide access to the product early next year. Android App Store approach.

Also, Logitech offers two wireless keyboards with built-in touchpads and navigation buttons and TV control buttons.

In addition, the user can operate the platform through an application installed on an Android mobile phone, and this application also has voice control capabilities.

In addition, Logitech has also introduced a camera worth $149.99 that can be used for video calls with other applications.

From the above-mentioned Google TV set-top box function and business, what will the domestic set-top box developers, vendors and operators learn?

DVBCN editors believe that it is actually the beginning of the next generation of intelligent set-top boxes from the perspective of the functionality and business of Google TV set-top boxes.

In the Google TV set-top box, it mainly includes: (1) It has the function of interconnecting with the Internet. In other words, the set-top box can achieve video on demand, shopping, games, chat, e-mail services and other functions; (2) has a rich interface to connect various electronic devices, such as: wireless keyboard controller, HDMI cable, infrared emission Devices, etc., can also include wireless, Bluetooth, infrared, etc.; (3) should have video TV, video conferencing, video messaging and other communication functions, such as: video telephony. (4) In October of this year, Sony introduced Google’s high-definition Internet TV; it can be said that Logitech’s Google TV set-top box should also have the ability to broadcast full-HD programs.

In addition, DVBCN editors also believe that both Google TV set-top boxes and next-generation intelligent set-top boxes should have strict user authentication and security features; help home users, provide users with personalized interface, program customization, and billing functions.

All in all, under the triple play, in the face of telecommunication competition, intelligent set-top boxes may become a life-saving battle for broadcasting and television and telecommunications; however, it can be expected that intelligent set-top boxes will be the next turning point in the development of broadcasting and television.

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