Author: Hegui Hong Since 1960, LED commercial, it caused concern in recent years and more than ever. With the improvement of LED chip technology, the market is increasingly calling for LED lighting. However, this is a long road. The internal quantum efficiency of LEDs, the packaging of chips, the design of lamps, and the cost per lumen need to be improved. Before LED lighting becomes a reality, we can focus on and even develop LED applications in many ways: automotive lighting, traffic lights, and signal lights; full-color RGB lights for fixed projectors; and small penetration into white light applications. Such as camera flash, mobile flash, and interior lighting in the refrigerator.
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Fig. Dr. Guido van Tartwijk
Philips is a long-established technology company with a wide range of businesses, including medical insurance, lifestyle and core technologies. The company is committed to changing the way lighting is used in everyday life, from cars to homes, trying to drastically cut the entire lighting industry and drastically cut power and cost. As a new round of lighting revolution is gestating, the divestiture of some highly competitive consumer electronics business is an inevitable way to achieve breakthroughs. To this end, Philips has made great adjustments in recent years with the aim of establishing its position in the new market. For example, the original semiconductor device business unit was stripped of another NXP company, and after the acquisition of Lumileds, the TIR system and Color Kinetics (CK) company were acquired. Among them, Lumileds's die is powerful, and the TIR system is known for manufacturing modules for lamps and light sources, and has advantages in the intermediate industry chain; CK is helpful for further integration of the LED lighting industry chain. In the rapidly growing field of solid state lighting, Philips' business integrates all aspects of the LED lighting solutions industry chain and is positioned as an important player with technology, expertise and intellectual property.
In the past five to fifteen years, Philips' market strategy has changed a lot. From the original technology-oriented transformation to a part of the market-oriented, the company's growth rate is very fast. At present, it has successfully developed a variety of LED illuminators and LED lighting systems that can be used with other products, such as the DecoLED series for outdoor lighting. Dr. Guido van Tartwijk, Director of SSL Technology Development at the China Global Technology Development Center at Philips Global Technology Development Center, said: "At the time of the acquisition of Lumileds, Philips' SSL industry chain has a clear positioning in chip and packaging technology; and this is in line with the mobile phone backlight display market. It's irrelevant. Combining the company's extensive experience in system integration, Philips can design a variety of solutions for customers to choose from, which will play a guiding role in emerging markets."
In 2005, Philips established an SSL R&D team in Shanghai, led by Dr. Tan, a research and development team of dozens of people; they have a responsible responsibility and provide sustainable solutions for global customer development, especially in the Asian market. He said: "Our mission is to understand the needs of our customers and provide them with solutions. Dr. Tan has put forward his own opinions. Once a new market direction is established, new development projects will be established.
Compared to Philips' R&D teams in Europe and North America, the Shanghai team is still very young. Dr. Tan said: "We are concerned about the new industry. Team members are excellent in both professional skills and comprehensive qualities. They are full of vigor and love of work; the team members have been stable since the establishment, which is relatively rare in the Chinese R&D team." Philips provides them with a relaxed working environment where they can receive formal skills training and exercise opportunities. Whether it is a R&D team member or a market player, the value of each person is fully reflected; “The growth of employees means The growth of the company."
Dr. Tan also said that the addition of Lumileds brought products and technologies, giving the R&D team a variety of options, being able to access new products and use new R&D projects in the first place. For example, according to the needs of professional customers, they use Lumileds' Luxeon series to develop targeted products, such as AccentLED spotlights. For the Philips lighting R&D team, the SSL application is divided into four sections, namely landscape lighting, home lighting, traffic lighting and general lighting that is expected to open in the next five years. “We had some projects using low-power LEDs last year, so we chose other LED chip sources; for my team, Lumileds is a top supplier, but not the only one.â€
The design pattern of SSL is generally determined by the location of the application. Now spherical bubble is one of the areas of interest to Dr. Tan because of its wide range of uses and its large amount. For the Chinese market, he hopes that the application of spherical bubbles can be popularized in Europe and the United States, as street lamps, lawn lamps, and indoor lighting. As we have learned, LEDs are different in size and digitally controllable, but they must meet international safety and electromagnetic compatibility (EMC) standards, making them very challenging for emerging spherical bubble designers. Sex. He concluded that the LED lamp, regardless of the mode, is based on these three aspects: cost, design and lifestyle.
When it comes to intellectual property (IP), we will think of the big event that Philips acquired CK not long ago. CK is a big patent in the SSL industry. Now CK has been operating under the name of "Philips Solid State Lighting Solution", and CK's original intelligent lighting product line has also launched the "Philips/Color Kinetics" brand. At present, CK's R&D personnel are still in the United States, and have no influence on the R&D team in Shanghai; Philips has only enriched CK's SSL sales team.
At present, Philips has about 160,000 patents, but Dr. Tan has a clear understanding. "The Chinese market is very special. It is not a matter of IP or production. It is an economic power and a huge market. To understand and Broaden this market, know where the market is today; what is its change, and where is its growth point? D?D is critical."
Fig. Dr. Guido van Tartwijk
Philips is a long-established technology company with a wide range of businesses, including medical insurance, lifestyle and core technologies. The company is committed to changing the way lighting is used in everyday life, from cars to homes, trying to drastically cut the entire lighting industry and drastically cut power and cost. As a new round of lighting revolution is gestating, the divestiture of some highly competitive consumer electronics business is an inevitable way to achieve breakthroughs. To this end, Philips has made great adjustments in recent years with the aim of establishing its position in the new market. For example, the original semiconductor device business unit was stripped of another NXP company, and after the acquisition of Lumileds, the TIR system and Color Kinetics (CK) company were acquired. Among them, Lumileds's die is powerful, and the TIR system is known for manufacturing modules for lamps and light sources, and has advantages in the intermediate industry chain; CK is helpful for further integration of the LED lighting industry chain. In the rapidly growing field of solid state lighting, Philips' business integrates all aspects of the LED lighting solutions industry chain and is positioned as an important player with technology, expertise and intellectual property.
In the past five to fifteen years, Philips' market strategy has changed a lot. From the original technology-oriented transformation to a part of the market-oriented, the company's growth rate is very fast. At present, it has successfully developed a variety of LED illuminators and LED lighting systems that can be used with other products, such as the DecoLED series for outdoor lighting. Dr. Guido van Tartwijk, Director of SSL Technology Development at the China Global Technology Development Center at Philips Global Technology Development Center, said: "At the time of the acquisition of Lumileds, Philips' SSL industry chain has a clear positioning in chip and packaging technology; and this is in line with the mobile phone backlight display market. It's irrelevant. Combining the company's extensive experience in system integration, Philips can design a variety of solutions for customers to choose from, which will play a guiding role in emerging markets."
In 2005, Philips established an SSL R&D team in Shanghai, led by Dr. Tan, a research and development team of dozens of people; they have a responsible responsibility and provide sustainable solutions for global customer development, especially in the Asian market. He said: "Our mission is to understand the needs of our customers and provide them with solutions. Dr. Tan has put forward his own opinions. Once a new market direction is established, new development projects will be established.
Compared to Philips' R&D teams in Europe and North America, the Shanghai team is still very young. Dr. Tan said: "We are concerned about the new industry. Team members are excellent in both professional skills and comprehensive qualities. They are full of vigor and love of work; the team members have been stable since the establishment, which is relatively rare in the Chinese R&D team." Philips provides them with a relaxed working environment where they can receive formal skills training and exercise opportunities. Whether it is a R&D team member or a market player, the value of each person is fully reflected; “The growth of employees means The growth of the company."
Dr. Tan also said that the addition of Lumileds brought products and technologies, giving the R&D team a variety of options, being able to access new products and use new R&D projects in the first place. For example, according to the needs of professional customers, they use Lumileds' Luxeon series to develop targeted products, such as AccentLED spotlights. For the Philips lighting R&D team, the SSL application is divided into four sections, namely landscape lighting, home lighting, traffic lighting and general lighting that is expected to open in the next five years. “We had some projects using low-power LEDs last year, so we chose other LED chip sources; for my team, Lumileds is a top supplier, but not the only one.â€
The design pattern of SSL is generally determined by the location of the application. Now spherical bubble is one of the areas of interest to Dr. Tan because of its wide range of uses and its large amount. For the Chinese market, he hopes that the application of spherical bubbles can be popularized in Europe and the United States, as street lamps, lawn lamps, and indoor lighting. As we have learned, LEDs are different in size and digitally controllable, but they must meet international safety and electromagnetic compatibility (EMC) standards, making them very challenging for emerging spherical bubble designers. Sex. He concluded that the LED lamp, regardless of the mode, is based on these three aspects: cost, design and lifestyle.
When it comes to intellectual property (IP), we will think of the big event that Philips acquired CK not long ago. CK is a big patent in the SSL industry. Now CK has been operating under the name of "Philips Solid State Lighting Solution", and CK's original intelligent lighting product line has also launched the "Philips/Color Kinetics" brand. At present, CK's R&D personnel are still in the United States, and have no influence on the R&D team in Shanghai; Philips has only enriched CK's SSL sales team.
At present, Philips has about 160,000 patents, but Dr. Tan has a clear understanding. "The Chinese market is very special. It is not a matter of IP or production. It is an economic power and a huge market. To understand and Broaden this market, know where the market is today; what is its change, and where is its growth point? D?D is critical."
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