Like many CEOs of multinational companies, Keci Lei, President and CEO of Royal Philips Electronics Group, is also a frequent visitor to China. I will come to China once in four or five months. However, the Shanghai debut on April 20th is somewhat different: it was not because of the celebration of "20 years at Philips China," but he brought Philips' leading representatives of lighting, semiconductors, consumer electronics and small appliances. For the first time, the company's senior executives appeared in the form of "a Philips."
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