Ancient town: the characteristic is the advantage

Guzhen Town, Zhongshan City is one of the world's four major lighting production sites, and is a veritable “China Lighting Capital”. The lighting of Guzhen Town is famous for its production and sales rate, which has been maintained at over 99%. It has a market share of more than 60% of domestic civil lighting and is exported to more than 80 countries and regions in the world. However, according to a survey conducted by a Xinhua News Agency, some merchants in Guzhen still maintain a marketing method of “sitting on business” to a large extent. At present, the market competition is extremely fierce. What is the reason why the lighting of Guzhen has such great competitiveness? In an interview with the ancient town, the reporter came to a conclusion: the characteristic is the advantage.

Guzhen Town has a total area of ​​nearly 48 square kilometers, with a current resident population of 66,000 and a migrant population of over 70,000. At present, there are more than 1,600 lighting enterprises in the town.

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