TCP has successfully developed more than 1,100 products, most of which have passed FCC and UL certifications in the US, and more than 80 products have successfully passed the internationally authoritative energy efficiency certification - ENERGY STAR certification . Under the leadership of its president, Ellis Yan, all employees of TCP work together to promote the corporate culture of continuous innovation and customer satisfaction. With first-class products, first-class technology and first-class service, the company enjoys a high reputation in the industry. The world leader in the field of energy-saving lamps. The reporter interviewed the US TCP (Shanghai) Tiancanbao Lighting Appliance Co., Ltd. Xia Lei (CEO) to discuss the future development trend of the lighting industry.
Reporter: What opportunities did the two conferences bring to China's lighting and lighting industry in 2006?
Xia Lei (CEO): The concept of “energy saving, innovation and environmental protection†has been mentioned many times in the two sessions. This not only plays a guiding role in the lighting and lighting industry, but also brings great opportunities to the industry. We know that there are great irregularities in the products and markets of the lighting industry. The industry should use this opportunity to eliminate a group of enterprises and distributors that produce and sell counterfeit and shoddy products. Through continuous rectification of integrated product production and marketing markets, The operation mechanism of the entire industry can be operated smoothly and orderly.
Reporter: Do you think China's lighting and lighting industry will face a reshuffle?
Xia Lei (CEO): Yes, with the growing awareness of energy conservation and environmental protection, the competition in the lighting industry is becoming increasingly fierce. At the same time, various mechanisms in the market are gradually maturing, and mature markets will inevitably lead to re-integration of the industry. . TCP will actively use such opportunities to use its own strategy to create real national enterprises and contribute to China's lighting industry.
Reporter: In the future, will the lighting and lighting industry bring returns to society, the country and consumers?
Xia Lei (CEO): In the near future, the lighting and lighting industry will appear in front of the public in a new look, bringing to the country and society a huge savings in the country's energy and considerable economic benefits; For consumers, it will bring a variety of environmentally friendly products that are “energy-saving and cost-savingâ€, making lighting a real enjoyment.
Reporter: Can you talk about your development direction?
Xia Lei (CEO): TCP is a multinational company that completely operates energy-saving lighting. It does not have the constraints of traditional light sources. It has invested considerable capital and human resources in energy-saving light sources to develop and innovate energy-saving technologies. TCP has achieved some impressive results in the European and American markets. In contrast, TCP's share in the domestic market is relatively small. The goal of our development now and in the future is to make TCP the best in China's lighting industry. The most resounding high-end brand, and our ultimate goal is to become an international leader in energy-saving lighting in the near future.
Reporter: How do you view the current Chinese lighting industry?
Xia Lei (CEO): We believe that there is an obvious lack of the entire lighting and lighting industry: the industry is not standardized, the legal system is not sound enough, and there are more simple price competitions among merchants. There are not many excellent national enterprises in China. . However, due to the above situation, we believe that there is a lot of room for development in the domestic lighting and lighting industry, and there are many opportunities.
Reporter: What does energy conservation, innovation and environmental protection mean for the lighting industry?
Xia Lei (CEO): The concept of energy saving, innovation and environmental protection plays an active guiding role in the healthy and orderly development of the lighting and lighting industry. At the same time, as you mentioned earlier, it is also proposed for our lighting and lighting industry. Requirement, “energy savingâ€, as its name suggests, requires our products to save energy. “Innovation†can be understood as requiring our products to be diversified on a standardized basis, continuously developing products that meet market demands, and “innovationâ€. We also want to embody the innovation in the way of marketing means. Only by combining the two perfectly can we enhance the competitiveness of enterprises in the market, thus enhancing the competitiveness of China's lighting and lighting industry in the international market. Strengthening the concept of “environmental protection†is an inevitable requirement for the sustainable development of our country's environment. The “environmental protection†in lighting lighting is concentrated in the aspects of material use and process production.
Reporter: What does brand name mean for the development of the lighting industry?
Xia Lei (CEO): "Famous brand" can be understood as: First, it is a brand, and then it is a brand that has a certain reputation and influence at least for a period of time. We believe that the establishment of a strong brand by the company is the only driving force and way out for its sustainable development. The brand's development of the lighting industry means “normâ€. This contains the specifications of the product and the norms of the industry's business order. Corporate brands must become a "brand name", let the consumer public understand and choose you, there is no real quality products that meet the national and international inspection standards. It is impossible to have good products, there is no reasonable channel construction, no Excellent service, the same "brand" aura can not be covered for a long time. Once the enterprise shifts the focus of management and competition to brand management and brand competition, it will gradually form a benign and healthy competitive environment in the industry, which will make the industry order standardized and orderly. In fact, it is not difficult to become a "brand name" for a period of time. However, to become a brand with a high reputation, reputation and loyalty for a long time, 10 years, 20 years or even longer, it is necessary for a company to spend considerable financial and material resources to forge it. . TCP companies have strong technical research and development capabilities and rich operational experience in the international market. Our goal is to forge TCP into a world-renowned lighting company.
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