Mr. Ye Yunfei, Executive Director of Zhongshan Shangmeng Lighting Appliance Co., Ltd. ![]()
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Sunmoon, meaning the sun and the moon, symbolizes the pursuit of light and the pursuit of ideals with the sun and the moon. It is with such an ideal of pursuing light that Shangmeng has grown and developed on the road of advancement.
——Editor according to Shangmeng Lighting, a factory with thousands of square meters of workshops, workers have uniform work clothes, a formal modern staff canteen, a separate production workshop, a large-scale enterprise integrating production, R&D and sales. Since its establishment five years ago, it has set a shining example in the lighting industry and has become a leader in the production of various landscape lighting, especially outdoor and geographical lighting in the lighting industry. Today's Shangmeng is a leading manufacturer of outdoor lighting products with strong strength and own patent products. The products are sold at home and abroad and all aspects of development are quite perfect.
In 2001, a well-known and experienced Wenzhou businessman, after several years of in-depth market research and investigation, established the Zhongshan Shangmeng Lighting Appliance Co., Ltd. in the ancient lighting capital of China, Guzhen, and its founder It is today’s president, Mr. Ye Yunfei.
The courage, wisdom, and talent of Wenzhou people are the key to achieving such gratifying achievements today. The keen market insight and judgment prompted Mr. Ye to finally position the product in five categories: outdoor wall light, geographical light, underwater light, flood light, and commercial lighting. It also implements a double standard management system for daily personnel management and on-site real-time management, ensuring the legitimate rights and interests of employees, and also regulates the steady development of the company. Shangmeng people attach great importance to the leading role of business leaders in enterprises: "The development of enterprises has a vital relationship with the decision-making level of enterprises, and the decision-making at the decision-making level is correct or not, and the survival and development life of directly connected enterprises. Good products, good production models, and good management methods are also the restrictive factors for the development of enterprises. In general, the survival and development of an enterprise must be excellent first, and every link can not be mistaken." In an interview, Mr. sighed with his entrepreneurial experience. It can be seen that in the years of entrepreneurial experience, Mr. Ye has incorporated his personality characteristics and spiritual outlook into the enterprise: “Honest and trustworthy, not arrogant; quality first, brand first, quality lies in continuous improvement†The soul of the enterprise is the best evidence.
When the reporter asked about the current domestic lighting industry, Mr. Ye pointed out analytically: "After years of development, the lighting industry has begun to enter the reshuffle period, and the lighting industry has begun to enter the stage of quality and brand competition. For those technical content It is not a very high lighting product. In the past, products that could only survive by discounting the price of the price can only be effective for a while, and can not be done once and for all. At present, the price war of lighting products is getting smaller and smaller, and the lighting products are homogenized. It is becoming more and more obvious that there are more and more suppliers. Under such circumstances, it is impossible for inferior products and defective lighting to run too far." Mr. Ye went on to say: "With this understanding, in the past few years, we have always regarded product quality and product transformation as the top priority of enterprise development. The purpose is to keep the vitality and competitiveness of our products. This is also a good magic weapon for us to pursue differentiated management in the market." According to Mr. Ye, because the lighting industry is too serious, the products that have just been launched will not be copied for a long time, seriously damaging the interests of the original manufacturers and consumers. Therefore, the new products that are still researched and developed generally apply for patent protection, or some series of products are based on 2-3 years as a cycle of change. After the cycle, it is necessary to update and replace new products with better performance and functions than the original products. Based on such product development requirements, in the second year of the establishment of the company, in the spring of 2002, it reached an intimate technical partnership with Shanghai Fudan University Electric Light Source Technology Co., Ltd., making it a strong product development support, and Always position the product above the medium and high grade.
Mr. Ye went on to say: "With the continuous improvement of people's living standards and living conditions, people are increasingly demanding lighting and lighting, that is, more focused on energy-saving, environmentally friendly, and light-free pollution. We all know that Excessive light can lead to accelerated development of children, leading to precocious puberty in children; excessive direct exposure to light will prompt the aging of female skin; urban traffic accidents occur frequently due to light pollution and direct light... These are all in our daily lives. Frequently encountered light damage phenomenon. How to use the light source reasonably and healthily has become a new topic in front of major lighting manufacturers, so we attach great importance to the processing of light sources in the production process."
Later, after we interviewed Mr. Ye, I visited the store that Shangmeng was decorated in the ancient town, and finally realized the masterpieces of Shangmeng art masters. Regarding the expression of the light source, it is still defined as: the beauty side is highlighted, like the Rembrandt technique: the beautiful light is projected on some selected factors, projected on the most perfect and most attractive. The factors of attention above. It can be said that the outdoor lights, landscape lights, geographical lights, etc. are similar to the techniques of Rembrandt in the processing of light sources. Shangmeng people admire and always fulfill the concept of “making light without making lightsâ€, follow the rational use of light, and put an end to light pollution and hurt people. "The light is in harmony, the situation is in harmony; the light and the matter are in harmony, and the human condition is always appropriate." This is a picture-like artistic conception drawn by the light of the monk. In different occasions and in different places, the light of the past always creates a different atmosphere, always showing the beauty side in front of us. For example, the light-emitting effect of SMB series landscape lights with multiple light holes seems to be the morning light in the morning, always giving a sharp and unstoppable visual effect; in the corridor, living room, aisle, kitchen table, etc. Seeing the graceful, elegant beam of light is a beautiful world.
Shangmeng Lighting is a light and shadow drama with a unique artistic conception and a focus on light perception: no radiation can be flooded, every emitting surface can be pollution-free, just right; no glare, every smooth surface makes you The eyes and even the body and mind are comfortable and cozy; the effect of not concealing the light, the light and the light, is a beautiful landscape. In the spirit of health and environmental protection, the people of Shangmeng have given rich and connotation and meaning to each light from the still-being. Shangmeng's future development will be based on the strategy of continuing to enrich and improve products and promote industrialized operation, increase media advertising rate, expand and increase corporate reputation through various publicity channels, and continue to take the brand of “Quality First, Brand Firstâ€. Business road!
"Lights" ancient town: never slacken brand building
? Sheng ball lighting: the new expectations of the old brand high requirements (Figure)
? Op Lighting: the perfect combination of light and art (Figure)
? Huayi Lighting: Enhance brand awareness (Photos)
Interview with Chen Yansheng, Chairman of China Lighting Association
Click here to view all news photos
Sunmoon, meaning the sun and the moon, symbolizes the pursuit of light and the pursuit of ideals with the sun and the moon. It is with such an ideal of pursuing light that Shangmeng has grown and developed on the road of advancement.
——Editor according to Shangmeng Lighting, a factory with thousands of square meters of workshops, workers have uniform work clothes, a formal modern staff canteen, a separate production workshop, a large-scale enterprise integrating production, R&D and sales. Since its establishment five years ago, it has set a shining example in the lighting industry and has become a leader in the production of various landscape lighting, especially outdoor and geographical lighting in the lighting industry. Today's Shangmeng is a leading manufacturer of outdoor lighting products with strong strength and own patent products. The products are sold at home and abroad and all aspects of development are quite perfect.
In 2001, a well-known and experienced Wenzhou businessman, after several years of in-depth market research and investigation, established the Zhongshan Shangmeng Lighting Appliance Co., Ltd. in the ancient lighting capital of China, Guzhen, and its founder It is today’s president, Mr. Ye Yunfei.
The courage, wisdom, and talent of Wenzhou people are the key to achieving such gratifying achievements today. The keen market insight and judgment prompted Mr. Ye to finally position the product in five categories: outdoor wall light, geographical light, underwater light, flood light, and commercial lighting. It also implements a double standard management system for daily personnel management and on-site real-time management, ensuring the legitimate rights and interests of employees, and also regulates the steady development of the company. Shangmeng people attach great importance to the leading role of business leaders in enterprises: "The development of enterprises has a vital relationship with the decision-making level of enterprises, and the decision-making at the decision-making level is correct or not, and the survival and development life of directly connected enterprises. Good products, good production models, and good management methods are also the restrictive factors for the development of enterprises. In general, the survival and development of an enterprise must be excellent first, and every link can not be mistaken." In an interview, Mr. sighed with his entrepreneurial experience. It can be seen that in the years of entrepreneurial experience, Mr. Ye has incorporated his personality characteristics and spiritual outlook into the enterprise: “Honest and trustworthy, not arrogant; quality first, brand first, quality lies in continuous improvement†The soul of the enterprise is the best evidence.
When the reporter asked about the current domestic lighting industry, Mr. Ye pointed out analytically: "After years of development, the lighting industry has begun to enter the reshuffle period, and the lighting industry has begun to enter the stage of quality and brand competition. For those technical content It is not a very high lighting product. In the past, products that could only survive by discounting the price of the price can only be effective for a while, and can not be done once and for all. At present, the price war of lighting products is getting smaller and smaller, and the lighting products are homogenized. It is becoming more and more obvious that there are more and more suppliers. Under such circumstances, it is impossible for inferior products and defective lighting to run too far." Mr. Ye went on to say: "With this understanding, in the past few years, we have always regarded product quality and product transformation as the top priority of enterprise development. The purpose is to keep the vitality and competitiveness of our products. This is also a good magic weapon for us to pursue differentiated management in the market." According to Mr. Ye, because the lighting industry is too serious, the products that have just been launched will not be copied for a long time, seriously damaging the interests of the original manufacturers and consumers. Therefore, the new products that are still researched and developed generally apply for patent protection, or some series of products are based on 2-3 years as a cycle of change. After the cycle, it is necessary to update and replace new products with better performance and functions than the original products. Based on such product development requirements, in the second year of the establishment of the company, in the spring of 2002, it reached an intimate technical partnership with Shanghai Fudan University Electric Light Source Technology Co., Ltd., making it a strong product development support, and Always position the product above the medium and high grade.
Mr. Ye went on to say: "With the continuous improvement of people's living standards and living conditions, people are increasingly demanding lighting and lighting, that is, more focused on energy-saving, environmentally friendly, and light-free pollution. We all know that Excessive light can lead to accelerated development of children, leading to precocious puberty in children; excessive direct exposure to light will prompt the aging of female skin; urban traffic accidents occur frequently due to light pollution and direct light... These are all in our daily lives. Frequently encountered light damage phenomenon. How to use the light source reasonably and healthily has become a new topic in front of major lighting manufacturers, so we attach great importance to the processing of light sources in the production process."
Later, after we interviewed Mr. Ye, I visited the store that Shangmeng was decorated in the ancient town, and finally realized the masterpieces of Shangmeng art masters. Regarding the expression of the light source, it is still defined as: the beauty side is highlighted, like the Rembrandt technique: the beautiful light is projected on some selected factors, projected on the most perfect and most attractive. The factors of attention above. It can be said that the outdoor lights, landscape lights, geographical lights, etc. are similar to the techniques of Rembrandt in the processing of light sources. Shangmeng people admire and always fulfill the concept of “making light without making lightsâ€, follow the rational use of light, and put an end to light pollution and hurt people. "The light is in harmony, the situation is in harmony; the light and the matter are in harmony, and the human condition is always appropriate." This is a picture-like artistic conception drawn by the light of the monk. In different occasions and in different places, the light of the past always creates a different atmosphere, always showing the beauty side in front of us. For example, the light-emitting effect of SMB series landscape lights with multiple light holes seems to be the morning light in the morning, always giving a sharp and unstoppable visual effect; in the corridor, living room, aisle, kitchen table, etc. Seeing the graceful, elegant beam of light is a beautiful world.
Shangmeng Lighting is a light and shadow drama with a unique artistic conception and a focus on light perception: no radiation can be flooded, every emitting surface can be pollution-free, just right; no glare, every smooth surface makes you The eyes and even the body and mind are comfortable and cozy; the effect of not concealing the light, the light and the light, is a beautiful landscape. In the spirit of health and environmental protection, the people of Shangmeng have given rich and connotation and meaning to each light from the still-being. Shangmeng's future development will be based on the strategy of continuing to enrich and improve products and promote industrialized operation, increase media advertising rate, expand and increase corporate reputation through various publicity channels, and continue to take the brand of “Quality First, Brand Firstâ€. Business road!
"Lights" ancient town: never slacken brand building
? Sheng ball lighting: the new expectations of the old brand high requirements (Figure)
? Op Lighting: the perfect combination of light and art (Figure)
? Huayi Lighting: Enhance brand awareness (Photos)
Interview with Chen Yansheng, Chairman of China Lighting Association
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