fall
Ye Bingfeng was full of ambitions and planned to do a big job. He did not expect that he had just started, he planted a big heel, and suddenly lost more than 60,000 yuan. From March to September 1993, through the introduction of a classmate's brother, Ye Bingfeng and Fuzhou (Youlian) Packaging Machinery Co., Ltd. cooperated to undertake the spare parts processing business of the factory. Who knows that the market is suddenly changing, the company's products suddenly fall out of favor in the market, a large number of products can not be sold, can only be piled up in the warehouse. Although Ye Bingfeng has already delivered the goods, but the goods are not available, the packaging machinery company has always carried out various reasons. In this way, in order to process this batch of goods, Ye Bingfeng borrowed from relatives and friends, and spent tens of thousands of yuan in the initial investment. Ye Bingfeng said that this payment has not been recovered. Ye Bingfeng said that during that time, it was the most difficult time in his business. Because he owes a debt, he does not even dare to go back. But the parents are very supportive of him and encourage him to say, "No problem, don't be afraid of difficulties, I believe you can stand up again."
Change
People always have to face reality. In the next 10 days, Ye Bingfeng’s state is almost crazy. He wakes up every morning when he doesn't shine, then rides his bicycle to find customers on the street. When he hears the sound of the machine in the yard, he immediately stops and goes to sell. As long as he has a machining business, he will do it. Within 10 days, he visited a total of 63 machining customers, almost all of the entire Fuzhou City, and visited the business objects that he could find at that time. One of these customers is very important to him. This is the original business of this customer, which changed Ye Bingfeng’s entrepreneurial path. At that time, the first switch factory in Fuzhou had 1000 sets of switch accessories business, so it took about 1/3 to let Ye Bingfeng do it, which is 300 sets. After getting the drawings, Ye Bingfeng began to study hard. He said, "For others, this may be a small part of their business, but for me, this is all of mine." Ye Bingfeng's college entrance examination is mainly because the liberal arts are too bad, but the mathematics is very good. This is very helpful for his research drawings. In addition, one of his classmates in the first year of high school has graduated from Shanghai University of Science and Technology (now Tianyi Tongyi Electric Chief Engineer). After learning about Ye Bingfeng's situation, after work every afternoon, he worked hard to ride him from Mawei. Study the drawings together. Soon, the product is produced. Because the one can be used, and the quality is very high, the manufacturer is very satisfied, let the rest of the 700 sets let him do. Do a set of such high-voltage switch accessories, can get a gross profit of 600 yuan. As the saying goes, "Men are afraid of getting into the wrong line, and women are afraid to marry the wrong man." Through this opportunity, Ye Bingfeng believes that he has finally found a suitable industry for him. Since then, he has dedicated himself to switching, circuit breakers, etc., and regards it as his own. Career pursuit.
Ye Bingfeng said that he had earned more than 100,000 yuan for the first 1,000 sets of switch accessories business. When he took over the business for the second time, he saw that the high-voltage switch housing had a larger gross profit, and he began to study the housing drawings. When other similar companies were still satisfied with making accessories, Ye Bingfeng had already made the shell out. In 1994, the second business was doing the shell business, and he earned more than 700,000. In the future, Ye Bingfeng's company is growing steadily every year. In 1995, he founded Tianyi Tongyi Electric Co., Ltd. In 1998, Ye Bingfeng no longer made wedding dresses for others and began to make his own brand of high-voltage switch products. In 2002, he acquired an 88% stake in Fuzhou Yikai Tongyi Electric Co., Ltd. This big hand became an important turning point in the development of Tianyi Tongyi Electric Co., Ltd., the company's strength increased greatly, and his business also entered the express train. Road.
Before the acquisition of Fuzhou Yikai Tongyi Electric Co., Ltd., Ye Bingfeng has often undertaken the business of several branches of the company. Although the quality of the products is good, due to the special nature of the high-voltage switch, some customers are not able to accept Ye Bingfeng's products. Ye Bingfeng's acquisition of Fuzhou Yikai Tongyi Electric Co., Ltd. is mainly based on its sales channels and production capacity. It turns out that he is very accurate in this move. Before 2002, Ye Bingfeng's company could produce 300-400 high-voltage switchgears every year. In the second year after the acquisition, it can already produce more than 2,000 such products, and with the help of Fuzhou Yikai Tongyi Electric Co., Ltd. The sales network, the products produced by Fuzhou Tianyi Tongyi Electric Co., Ltd., quickly occupied the relevant domestic market. The products of Fuzhou Tianyi Tongyi Electric Co., Ltd. have been expanded in Beijing Capital International Airport, Hainan Haikou Meilan Airport, Fujian Province. ICBC, Shanghai Volkswagen and other engineering users have been widely promoted and used. Related vacuum circuit breakers and fixed vacuum switchgear products have reached a market share of around 60% in the province.
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Secret
To talk more quickly than others about their business secrets, Ye Bingfeng said that he is more accurate in the market and requires at least one step faster than others. He said: "I think that all this is only 3,000 yuan, so I dare to dare to do it, and I am very relaxed to do it. When it is decisive, it will be decisive and there will be no worries." "Others think of it, we have already done it, others have already done it, we already have it, we must always take the lead." Ye Bingfeng said that in the first place, they must take the lead in product development, and secondly their production speed Faster than others, every time you receive an order drawing, you must conduct trial production and record the standard. At the same time, the quality is strictly controlled, and each process must have strict inspection standards. Ye Bingfeng believes that if enterprises are to do well, they must do a good job in technology research and development. He introduced that Fuzhou Tianyi Tongyi Electric Co., Ltd. should invest at least 15% of its net profit every year in product research and development. The company has 215 employees, and all kinds of professional and technical personnel account for 51%. There are more talents in scientific research. More than 20 people specialize in product research and development, including some professor-level senior engineers. In addition, they also work with Xigao Institute and Beijing. A number of scientific research units, such as the Electric Power Research Institute, maintain close cooperation throughout the year. At the same time, the company sends people to learn the most cutting-edge things in the world every year to create their own brand.
According to the introduction, "Because you have money to make money, let each employee have a room to live, there is a car to open the mind." Although Ye Bingfeng owns 95% of the shares, but in the profit dividends but the three-three principle, is the customer Accounted for 1/3, the boss accounted for 1/3, and the factory employees accounted for 1/3. In addition, employees can also implement technology and capital shares, or extract product sales commissions, such as selling a product, employees can withdraw 10 yuan. The annual income of employees is increasing by more than 10% every year. At the same time, employees are also provided with social insurance and medical insurance. The employees are very energetic and the company's business is also booming.
Ye Bingfeng revealed that at present, they are developing a new type of gas-filled power distribution cabinet. The device is filled with closed dry nitrogen gas, which can be completely insulated from the outside. It is waterproof and moisture-proof, and does not leak electricity when it is in the water. Especially suitable for the seaside or some urban public facilities that need to be buried underground. However, the current market is almost monopolized by several foreign companies such as Siemens and Westinghouse Electric, and there are few domestically produced products. However, this project, they have been in 2005, is expected to be officially launched in 2007. "Once this project is put into production, we can increase the output value of 200 million yuan per year by this project alone." Ye Bingfeng said with confidence.
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