The water heater market is quietly changing. Electric water heaters, which have been relatively strong in price, have apparently lost their competitiveness due to the lack of energy-saving subsidies for home appliances that have recently begun to be implemented, and they have no choice but to resort to price wars.
Electric water heater has no choice but to cut prices
Yesterday, reporters visited stores in Dazhong and Suning and discovered that electric water heaters are generally promoting. An Electrolux instant-water heater has a price discount of up to 700 yuan, down from 1999 yuan to 1299 yuan. In addition, Haier, AO Smith and other companies' water heater prices have also declined. Sales staff also reminded: "Electric water heaters have never been discounted like this, we must not miss this promotion."
The only unsupported category
Electric water heaters have always been sought after by consumers due to their ease of installation and convenience, so prices are higher than gas water heaters and solar water heaters.
But it can be described as Hedong for 30 years and Hexi for 30 years. Insiders generally believe that the crazy promotion of electric water heaters and the "Water Heaters Energy Saving Subsidy Implementation Regulations" issued in recent months have a direct relationship. The "Detailed Rules" stipulates that gas water heater subsidies 200-400 yuan; compact solar water heater subsidies 100-350 yuan Split solar subsidy 200-550 yuan; air source heat pump water heater subsidy 300-600 yuan. "Because of the list of energy-saving subsidies for electric water heaters, there may be some pressure in the market competition," said home appliance analyst Liang Zhenpeng.
Liang Zhenpeng analysis, compared with gas water heaters, electric water heaters consume large amounts of electricity, and in terms of technology, energy-saving technology for electric water heaters has reached a bottleneck period. From the perspective of reducing carbon emissions and alleviating environmental pollution, it is of little significance to implement energy-saving subsidies for electric water heaters.
Market structure will change
Water heaters are household appliances that consumers need to use frequently, and they are also home energy consumers. However, due to slow industrial upgrading and high price of energy-saving products, the popularity of high-efficiency energy-saving water heaters in our country is lagging behind that of developed countries. In this context, for the first time, the country has included water heaters in the scope of energy subsidies. In this regard, the industry generally believes that on the one hand, the policy hopes to guide consumers to purchase energy-saving water heaters and enjoy a high-quality bathing life at relatively affordable prices. On the one hand, through the support of industry-leading companies to promote industrial restructuring. In the future, energy-saving water heaters will become the driving force in the adjustment and upgrading of industrial structures, and electric water heaters will no longer dominate the industry.
It is understood that the current electric water heater market, Haier, AO Smith, Ariston ranked the top three market sales. The gas water heater market is dominated by Wanhe and Wanjiale, and Haier and AO Smith also occupy some market shares.
Electric water heater has no choice but to cut prices
Yesterday, reporters visited stores in Dazhong and Suning and discovered that electric water heaters are generally promoting. An Electrolux instant-water heater has a price discount of up to 700 yuan, down from 1999 yuan to 1299 yuan. In addition, Haier, AO Smith and other companies' water heater prices have also declined. Sales staff also reminded: "Electric water heaters have never been discounted like this, we must not miss this promotion."
The only unsupported category
Electric water heaters have always been sought after by consumers due to their ease of installation and convenience, so prices are higher than gas water heaters and solar water heaters.
But it can be described as Hedong for 30 years and Hexi for 30 years. Insiders generally believe that the crazy promotion of electric water heaters and the "Water Heaters Energy Saving Subsidy Implementation Regulations" issued in recent months have a direct relationship. The "Detailed Rules" stipulates that gas water heater subsidies 200-400 yuan; compact solar water heater subsidies 100-350 yuan Split solar subsidy 200-550 yuan; air source heat pump water heater subsidy 300-600 yuan. "Because of the list of energy-saving subsidies for electric water heaters, there may be some pressure in the market competition," said home appliance analyst Liang Zhenpeng.
Liang Zhenpeng analysis, compared with gas water heaters, electric water heaters consume large amounts of electricity, and in terms of technology, energy-saving technology for electric water heaters has reached a bottleneck period. From the perspective of reducing carbon emissions and alleviating environmental pollution, it is of little significance to implement energy-saving subsidies for electric water heaters.
Market structure will change
Water heaters are household appliances that consumers need to use frequently, and they are also home energy consumers. However, due to slow industrial upgrading and high price of energy-saving products, the popularity of high-efficiency energy-saving water heaters in our country is lagging behind that of developed countries. In this context, for the first time, the country has included water heaters in the scope of energy subsidies. In this regard, the industry generally believes that on the one hand, the policy hopes to guide consumers to purchase energy-saving water heaters and enjoy a high-quality bathing life at relatively affordable prices. On the one hand, through the support of industry-leading companies to promote industrial restructuring. In the future, energy-saving water heaters will become the driving force in the adjustment and upgrading of industrial structures, and electric water heaters will no longer dominate the industry.
It is understood that the current electric water heater market, Haier, AO Smith, Ariston ranked the top three market sales. The gas water heater market is dominated by Wanhe and Wanjiale, and Haier and AO Smith also occupy some market shares.
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