From June 1st to the present, the New Energy Conservation Policy has been implemented for nearly a month. From the earlier introduction of air conditioners and television subsidies, to the official list of washing machines and water heaters last week, this new policy has attracted the attention of all parties.
The reporter visited the market and found that all major shopping malls actively launched major initiatives to push for relevant subsidies to create "energy-saving consumption." Before that, many manufacturers complained that the subsidy funds are not in place, and they do not know how to make up for it. Some stores are also "executing" "Fog", then, what is the overall market situation in Dongguan today? Are consumers interested in this new policy?
Thunder and rain is not strong enough for market promotion
Since the end of last month, the news about the New Energy Policy has been flying all over the place, and many stores in Dongguan have also started relevant marketing campaigns.
On the 29th of last month, Dongguan Gome began to take action. On the same day, reporters at Dongguan Gome Corporation learned through videoconferencing that Gome and China National Institute of Standards have signed relevant agreements, becoming "the only designated promotion store for energy-saving appliances in China's list of leaders for efficient energy-saving products." Product or leaderboard product promotions.
Suning in Dongguan also said that Suning had begun to strengthen the proportion of energy-saving products from the three major aspects of procurement, supply, and sales as early as May 28, and provided training and explanations on the state subsidy policy process and related supplies. Businesses should make good policy arrangements. This reporter learned that, at the beginning of this month, Dongguan Suning began to enjoy the energy-saving subsidies in color TV and air-conditioning products posted a "human" shape of the obvious logo, and the amount of subsidies in detail, also placed a prototype for physical display.
Although the hypermarkets have made great efforts in publicity, when the reporter visited the Dongguan market on the field recently, he found that the actual market situation was "small thunder and rain," and many stores did not display the relevant subsidy labels and purchased household appliances. There are also few consumers. It is understood that the new policy of energy-saving appliances subsidies involves air conditioning, flat-panel TVs, washing machines and water heaters and other five categories, the promotion period is tentatively scheduled to May 31, 2013. However, the reporter found that, except for some models in some stores with energy-saving signs, most stores did not see any significant publicity and limited marketing efforts.
In addition to the lack of energy-saving labels, too few products enjoy subsidies. In the afternoon of the previous day, the reporter saw in the joint venture television area of ​​a Hongfeng Road electric store that all models were not marked with “human†characters. When asked about sales personnel, the sales staff pointed out that only two products in the audience could enjoy subsidies. Another color TV salesman said that the brand has not applied for this subsidy, so no product can enjoy the subsidy.
Choose less subsidies for small consumers is not cold
"I feel there is no choice, there are subsidies for a lot of expensive prices." Consumers Lan told reporters that the recent home to buy a new bedroom air conditioner, just to see the news of home appliances energy subsidies, that there will be many benefits, So excitedly went to the home appliance store to pick, but that turned a large circle and found that not as conceived in the imagination.
Mr. Lan said that the transfer of several appliance stores, the overall feeling very confusing, because some stores of energy-saving products affixed a "person" shaped energy-saving subsidies logo, but most stores simply do not paste this type of identification, need to ask only Know which products are subsidized.
Of course, the least satisfaction from Mr. Lan is price. He said that originally wanted to buy a large air-conditioning, the budget is about 3,000 yuan, but this time to enjoy the subsidy of the air-conditioning are the first and second-level energy efficiency products, frequency conversion one, two energy efficiency prices are at least 4200 yuan Some even went straight to 6,000 yuan, even if the maximum subsidy of 400 yuan, the price is still about 4,000 yuan, "more than the price of energy-efficient three-level inverter more than a thousand dollars, the price is still very expensive."
"Frequency-conversion and secondary-price are expensive, and the product models of fixed-frequency and first-class are very few." The day before yesterday, a consumer who was choosing a washing machine near Hongfu Road complained that he said that frequency conversion energy efficiency enjoyed in both the first and second stage. Subsidized washing machines, most of which are more than 4,500 yuan, are more expensive than other products. Even if they subsidize 260 yuan, the price is still very expensive.
The reporter interviewed nearly 10 consumers at random, and many consumers said that after comprehensively comparing prices, they found that buying such products that enjoy energy-saving subsidies still had to spend “big moneyâ€.
Not too many kinds of high prices, sales staff also said that sales are not to force
Not only are consumers not impressed by this new policy, most of the sellers in the stores are not pushing such products.
In the afternoon of the previous day, when reporters inquired about the price of energy-saving subsidies for first and second-tier energy efficiency products, when the price was a bit expensive, store sales personnel immediately recommended several energy efficiency products to reporters. She said that the price of products that enjoy subsidies is indeed Generally higher than the three-level energy efficiency products that do not enjoy subsidies are more than a thousand dollars.
"From the sales situation in the past month, it is still the best sales of products with the third-level energy efficiency." She said that it is also the status quo of the sales, so when it comes to recommending products, it does not take the initiative to provide consumers with subsidies. The product.
When interviewed by reporters, it was found that compared to air conditioners, flat-panel TVs that enjoy subsidy are more affordable than the same size products that do not receive subsidies. Taking a 46-inch LCD TV as an example, the reporter saw that several brands had 6000 yuan or so of subsidized products. If the subsidy was 400 yuan, the price would still be more affordable. However, although the price is close to the people, there are few types to choose from. There are only one or two subsidies for each brand, and some are not.
A home appliance industry frankly stated that because of the lack of product selection and the modest subsidy, the influence of the New Deal has not been sufficient so far. It is not as good as the prices of some major holiday promotions. For example, he said that an energy-efficient 46-inch LCD TV, now the price tag is 6,299 yuan, if you enjoy subsidies, the price is 5899 yuan, but in the Dragon Boat Festival sales, the price dropped to 5500 yuan, significantly lower than Energy-saving subsidies are more favorable.
"Although the starting point of the new energy-saving policy is very good, overall, frequency conversion and fixed frequency are the best sales of the three-level energy efficiency products." A well-known domestic district air conditioning brand Dongguan District official told reporters that although this policy has been implemented for almost a month, However, specific to the Dongguan market, the three energy efficiency products that do not enjoy subsidies are still the main force for sales.
The reporter visited the market and found that all major shopping malls actively launched major initiatives to push for relevant subsidies to create "energy-saving consumption." Before that, many manufacturers complained that the subsidy funds are not in place, and they do not know how to make up for it. Some stores are also "executing" "Fog", then, what is the overall market situation in Dongguan today? Are consumers interested in this new policy?
Thunder and rain is not strong enough for market promotion
Since the end of last month, the news about the New Energy Policy has been flying all over the place, and many stores in Dongguan have also started relevant marketing campaigns.
On the 29th of last month, Dongguan Gome began to take action. On the same day, reporters at Dongguan Gome Corporation learned through videoconferencing that Gome and China National Institute of Standards have signed relevant agreements, becoming "the only designated promotion store for energy-saving appliances in China's list of leaders for efficient energy-saving products." Product or leaderboard product promotions.
Suning in Dongguan also said that Suning had begun to strengthen the proportion of energy-saving products from the three major aspects of procurement, supply, and sales as early as May 28, and provided training and explanations on the state subsidy policy process and related supplies. Businesses should make good policy arrangements. This reporter learned that, at the beginning of this month, Dongguan Suning began to enjoy the energy-saving subsidies in color TV and air-conditioning products posted a "human" shape of the obvious logo, and the amount of subsidies in detail, also placed a prototype for physical display.
Although the hypermarkets have made great efforts in publicity, when the reporter visited the Dongguan market on the field recently, he found that the actual market situation was "small thunder and rain," and many stores did not display the relevant subsidy labels and purchased household appliances. There are also few consumers. It is understood that the new policy of energy-saving appliances subsidies involves air conditioning, flat-panel TVs, washing machines and water heaters and other five categories, the promotion period is tentatively scheduled to May 31, 2013. However, the reporter found that, except for some models in some stores with energy-saving signs, most stores did not see any significant publicity and limited marketing efforts.
In addition to the lack of energy-saving labels, too few products enjoy subsidies. In the afternoon of the previous day, the reporter saw in the joint venture television area of ​​a Hongfeng Road electric store that all models were not marked with “human†characters. When asked about sales personnel, the sales staff pointed out that only two products in the audience could enjoy subsidies. Another color TV salesman said that the brand has not applied for this subsidy, so no product can enjoy the subsidy.
Choose less subsidies for small consumers is not cold
"I feel there is no choice, there are subsidies for a lot of expensive prices." Consumers Lan told reporters that the recent home to buy a new bedroom air conditioner, just to see the news of home appliances energy subsidies, that there will be many benefits, So excitedly went to the home appliance store to pick, but that turned a large circle and found that not as conceived in the imagination.
Mr. Lan said that the transfer of several appliance stores, the overall feeling very confusing, because some stores of energy-saving products affixed a "person" shaped energy-saving subsidies logo, but most stores simply do not paste this type of identification, need to ask only Know which products are subsidized.
Of course, the least satisfaction from Mr. Lan is price. He said that originally wanted to buy a large air-conditioning, the budget is about 3,000 yuan, but this time to enjoy the subsidy of the air-conditioning are the first and second-level energy efficiency products, frequency conversion one, two energy efficiency prices are at least 4200 yuan Some even went straight to 6,000 yuan, even if the maximum subsidy of 400 yuan, the price is still about 4,000 yuan, "more than the price of energy-efficient three-level inverter more than a thousand dollars, the price is still very expensive."
"Frequency-conversion and secondary-price are expensive, and the product models of fixed-frequency and first-class are very few." The day before yesterday, a consumer who was choosing a washing machine near Hongfu Road complained that he said that frequency conversion energy efficiency enjoyed in both the first and second stage. Subsidized washing machines, most of which are more than 4,500 yuan, are more expensive than other products. Even if they subsidize 260 yuan, the price is still very expensive.
The reporter interviewed nearly 10 consumers at random, and many consumers said that after comprehensively comparing prices, they found that buying such products that enjoy energy-saving subsidies still had to spend “big moneyâ€.
Not too many kinds of high prices, sales staff also said that sales are not to force
Not only are consumers not impressed by this new policy, most of the sellers in the stores are not pushing such products.
In the afternoon of the previous day, when reporters inquired about the price of energy-saving subsidies for first and second-tier energy efficiency products, when the price was a bit expensive, store sales personnel immediately recommended several energy efficiency products to reporters. She said that the price of products that enjoy subsidies is indeed Generally higher than the three-level energy efficiency products that do not enjoy subsidies are more than a thousand dollars.
"From the sales situation in the past month, it is still the best sales of products with the third-level energy efficiency." She said that it is also the status quo of the sales, so when it comes to recommending products, it does not take the initiative to provide consumers with subsidies. The product.
When interviewed by reporters, it was found that compared to air conditioners, flat-panel TVs that enjoy subsidy are more affordable than the same size products that do not receive subsidies. Taking a 46-inch LCD TV as an example, the reporter saw that several brands had 6000 yuan or so of subsidized products. If the subsidy was 400 yuan, the price would still be more affordable. However, although the price is close to the people, there are few types to choose from. There are only one or two subsidies for each brand, and some are not.
A home appliance industry frankly stated that because of the lack of product selection and the modest subsidy, the influence of the New Deal has not been sufficient so far. It is not as good as the prices of some major holiday promotions. For example, he said that an energy-efficient 46-inch LCD TV, now the price tag is 6,299 yuan, if you enjoy subsidies, the price is 5899 yuan, but in the Dragon Boat Festival sales, the price dropped to 5500 yuan, significantly lower than Energy-saving subsidies are more favorable.
"Although the starting point of the new energy-saving policy is very good, overall, frequency conversion and fixed frequency are the best sales of the three-level energy efficiency products." A well-known domestic district air conditioning brand Dongguan District official told reporters that although this policy has been implemented for almost a month, However, specific to the Dongguan market, the three energy efficiency products that do not enjoy subsidies are still the main force for sales.
500W Digital Tv Transmitter,Wireless Digital Tv Transmitter,Digital Tv Broadband Transmitter,Digital Tv Signal Transmitter
Anshan Yuexing Technology Electronics Co., LTD , https://www.yxhtfmtv.com