Crossing the peak——Interviewing Liu Xin, deputy manager of the technical department of Zhengtai Electrical Construction Electric Co., Ltd.

Handsome and capable Liu Xinchun once worked in LIDE company in charge of technical and quality work. In the process of contact with Chint, he felt that Jingtai people were dedicated, atmospheric and courageous. The recognition of the value of Chint’s enterprise made him resolutely give up. The original position, joined Zhengtai Electric in September 2005, and at the beginning of this year through the competition to become the deputy manager of the overall supervision of the technical department. From "job-hopping" to the present, he has been working diligently. In his own words, he has "find the feeling." He said: "Joining Zhengtai Electric, this step is right. Not only is it exposed to the new industrial design concept, especially in Chen Zong (Chen Yu, executive vice president of Construction Electric Appliances), completed (construction electrical company consultant, senior engineer) Under the guidance of Twilight, my ability has made great progress. During this time, I feel that the enthusiasm and passion of the student era have returned, and the passions in life that are eager to take risks, eager to challenge, and eager to transcend are re-ignited. I am competing for the deputy manager of the technical department, and the smooth progress of various new product development projects has made my career a great sense of accomplishment. If the company needs it, if I am competent, I am willing to make greater contributions to the development of Chint. Because it is my professional dream to be able to independently lead a team in the technical kingdom of electrician lighting and constantly cross new peaks.” Reporter (hereinafter referred to as “Remember”): Please develop the current domestic electric lighting industry. Make a brief judgment on the status quo and trends, and make a current position in the domestic industry in the same industry A brief review. Liu Xinchun (hereinafter referred to as "Liu"): It should be said that the current industry is not particularly mature. Compared with foreign brands such as MK, LEGRAND and other brands, which have been selling for decades, the changes in the domestic market are too fast, product updates. The replacement time is too short. Consumers' consumption concept is also not professional enough. Some consumers blindly pursue the brand, and some consumers pursue low prices on a one-sided basis. The mid-range market has formed a relatively vacuum zone. As far as the electrician industry is concerned, there are currently more than 1,500 electrician manufacturers in China, the industry concentration is not high, there is no absolute strong brand (there is currently no market share of one brand can exceed 3%); the low-end market is mixed, the remaining 80% The market is still occupied by all kinds of uneven products; in the lighting industry, there are about 6,000 lighting electrical appliance manufacturers in the country, among which more than 5,900 companies produce low-end products and target local markets, and only the enterprises that produce high-end products only There are dozens of brand companies, and there are only a dozen brand companies with a certain reputation in the country and targeting the whole country. The overall level of the industry is similar to that of the electrical industry: the industry concentration is not high, the level of operation and operation is relatively low, mainly for low-end processing products, low level of repeated phenomenon, low profit margin, lack of international market competitiveness, and no leading brand.


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