Set Flag! LG's high-end appliances are named Signature

On Monday, LG Electronics launched the high-end brand LG Signature. The growth of the entire electronics industry is tepid, and Chinese manufacturers are rapidly developing. LG faces great competitive pressure and the launch of high-end brands can strengthen its corporate image.

The Signature product line consists of a series of high-end home appliances, including refrigerators, washing machines and televisions. The Signature brand was first introduced in South Korea and will enter other key markets this year, including the United States and Europe.

Jo Seong-jin, president of LG Appliances and Air Solutions, said at the press conference: “The main purpose of launching a new brand is to expand our brand identity rather than increase sales.” LG hopes to bring its own products Different from cheap Chinese products.

“We need to constantly adjust our positioning and marketing strategy to successfully penetrate the high-priced equipment market.” Qiao Yujin said, “after the Signature brand has gained a foothold in the market, LG is also preparing to increase the product category covered by the brand.”

In June, the LG Signature brand will land in the US market. In January, LG announced the Signature brand at CES until it was officially launched in Korea yesterday.

"We think consumers in the Korean and American markets will welcome the arrival of the Signature brand. We have received good feedback at last year's CES." Chaucer continued, "But products and products are different. For example, Signature washing machines. It is expected to gain widespread support in Europe because of the growing demand for washing machines in the European market."

AWE2016: The original LG Signature series is like this