The "Hisense effect" triggered by the European Cup has not yet come to an end, and Hisense has to make big moves. Today, Hisense announced a new product launch invitation letter, which shows that Hisense will publish the first DLP ultra-short focus 4K laser cinema TV at the Consumer Electronics Expo in Qingdao. However, the question is: What is the long list of names?
Let's start with laser television! LASERTV is a semiconductor-pumped solid-state laser working substance that produces three continuous wavelengths of red, green, and blue lasers as the light source for color laser televisions. Three-primary laser scanning is controlled by television signals. image. The gamut coverage of laser televisions can theoretically be as high as 90% of the human gamut, which is clearly higher than current LCD TVs. The increase in color gamut coverage not only makes the entire TV picture look more realistic, has a sense of depth and transparency, but also enhances the sharpness of the picture with increasing color saturation. Since lasers are used as backlights for televisions, laser televisions can be made thinner and lighter, making them more practical for families with limited space. And even more critical is that laser televisions will not irritate the eyes and allow you to enjoy watching it. This solves a big problem for families with children. Therefore, there are industry analysts, in fact, relative to the professional index of the color gamut, no radiation, no eye injury is likely to become the biggest selling point of laser television for ordinary families.
Then, turning back to laser television, what exactly is Hisense's laser cinema TV? According to my understanding, it is very big. It is very attractive to use a laser television principle to create a home theater.
In fact, Hisense has deployed both ULED and laser theater display technologies at the same time and walked on two legs simultaneously. These two technologies constitute the global layout of Hisense's display technology in the coming years. According to Hisense internal R&D personnel, ULED is the display technology of Hisense after 7 years of technical research. After two iterations of technical iterations, ULED has matured into the market. Laser technology is the next generation of display technology than ULED. As the saying goes, it is the master who looks at two strokes in the next period. Hisense's ULED and laser display technology is in fact a good two-step layout in the color TV industry. Zhou Shengjian, chairman of Hisense Group, made it clear that Hisense is more optimistic about the development of laser theater products in the layout of next-generation display technology. This also fully shows Hisense's emphasis on laser display technology.
Industry sources pointed out that laser display is the key content of the national long-term plan for scientific and technological development. The national "12th Five-Year Plan" for scientific and technological development plans also lists laser display as a strategic emerging industry. The research and development of laser display technology in China is basically in sync with the world, and it is entirely possible to take the initiative in the industrialization speed. In the field of color TVs, laser displays will help Chinese companies bypass the “screen†constraints and establish their own technological advantages in the global market.
Zhou Houjian once said that "in the next five years of development, many TV manufacturers are very hesitant and entangled." He further predicted that ULED now matured one step ahead of OLEDs, "If OLEDs are displayed as mainstream, they will be five years later." The maturity of the laser may be earlier than OLED." According to his predictions, in 2016, large-screen and large-screen laser TVs will be widely recognized by consumers and quickly enter the home. This is exactly the opportunity for Hisense laser display technology to enter the family.
In spite of the fact that there is a more frequent battle of salivation and technical routes than ever before, the good news is that the colors of TVs that we see when we walk into the mall are no longer monotonous, but are all styles, functions, and technologies. TV products compete with each other. In fact, this is undoubtedly a good thing for consumers because we have the right to choose. From this point of view, we also have reason to expect that Hisense's upcoming laser cinema TV can add a fire to the now intensely competitive TV market.
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