As night falls, the sky is blue and the lights are on. In Wujiang Taihu Ruyi Bridge, you can enjoy a water, sound and light performance at a close distance, which is really enjoyable and pleasing. On the Lake Lake, the two groups of lake fountains are like light dancing wings, surrounded by laser film fountains, in various poses and unpredictable. Smashed the sky, fascinated by the human eye.
This is the Wujiang Taihu Ruyi Bridge landscape lighting project in the central square of Suzhou Binhu New District, which is implemented by Tongfang Lighting.
“Over the whole year of 2015, the sales of Heshan Tongfang Lighting LED landscape lighting is close to 100 million. From the current market situation, I believe that there is not much problem in doubling in 2016.†Jiang Guangjun, deputy general manager of Heshan Tongfang Lighting Domestic Center, said. Compared with indoor lighting, the profit margin of LED landscape lighting is even higher than that of indoor commercial lighting, and the payment is better and the customer base is more stable.
According to Jiang Guangjun, the company only provides lamps for related engineering companies, and does not participate in the implementation of specific lighting projects. As long as the performance and quality of the lamps can be guaranteed, there is no need to worry about the problem of payment, and the risks to be borne are small.
And this is exactly what lighting companies are pursuing.
“The gross profit of landscape lighting is relatively high, and the western market is an opportunity for landscape and municipal lighting companies.†Zhou Hu, general manager of Baojian Lighting, said at the 2016 Gaogong LED Spring Festival.
With the acceleration of urbanization, landscape lighting has developed rapidly in both prosperous cities and second- and third-tier cities. And gradually become the branch of the field of LED lighting applications next to indoor lighting.
According to GGII statistics, in 2015, the output value of China's LED landscape lighting market reached 47.8 billion yuan. In 2016, the output value of landscape lighting is expected to reach 50 billion yuan.
Optimistic about the landscape lighting market, not only lighting companies, LED supply chain companies are also "thinking."
Li Zhaohua, general manager of Mingwei Electronics, told Gaogong LED that in 2016, Mingwei Electronics' products are mainly in three directions, landscape lighting, LED lighting and display. Among them, landscape lighting and display screens strive to win 70-80% of the market.
In October 2015, Lianda's wholly-owned subsidiary Jinda Lighting successfully won the bid for the “First Phase Project of Wuhan Liangjiang Si'an Landscape Lighting Enhancement Projectâ€, with a bid price of RMB 277 million.
Liard said that the bid price of the project accounted for 23.49% of the company's audited operating income in 2014, accounting for 143.64% of Jinda Lighting's 2014 audited operating income. Winning the bid will be positive for the company's 2015 and 2016 annual operating results. Impact.
The person in charge of lighting companies familiar with the Midwest market said that the central and western municipal and landscape lighting markets are still relatively blank, with many opportunities. Instead of being driven by the low price in the general lighting market, it is better to turn to these blank areas.
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