July 2014 China Laptop Computer

In July 2014, China's notebook computer market, the overall pattern of brand awareness remained stable, Lenovo continues to lead the overall market. Among them, the small Y series new product Y50-70AM-ISE ranks first in the product list, with outstanding advantages. In terms of product parameters, due to the collective influx of student users into the consumer market in the summer, the share of the interests of audio and video entertainment companies exceeded 40%, an increase of 4.7% over the previous month.

Report Highlights • Brand Focus: Lenovo and ASUS have accumulated a 50% market share.

• Product Focus: Lenovo's new Y50-70AM-ISE summit product list.

• Price structure: The price of the products in the price range of 5000-7999 yuan rose slightly.

• Product Positioning: The audio and video entertainment product market heat has increased significantly.

• CPU architecture: Intel's fourth-generation processors account for nearly 70% of the total.

• Graphics structure: Core graphics products have seen a significant decline in the proportion of attention.

• Hard Disk Structure: Products with mechanical hard drives maintain market focus.

• Screen Structure: The share of the 15.6-inch product’s share of the product has increased significantly.

• Manufacturers' analysis: The Lenovo brand's attention to the proportion of fluctuations is large.

First, the brand attention pattern • Lenovo and Asustek cumulatively accounted for 50% market share in July notebook market in July, Lenovo users are relatively concentrated on the degree of concern, the share of attention reached 35.7%. Asustek won the attention of the runner-up this month and the brand’s attention rate was 14.4%. Eight brands such as Dell and Shenzhou are in the third tier. The proportion of brand attention is distributed between 1.0% and 10.0%, and the degree of attention of users is scattered. Other brands have a relatively low share of attention, accounting for a cumulative 11.3%, with limited upside.

(Graphic) July 2014 Focus on China's notebook computer brand distribution • MSI, Raytheon's brand awareness The first 10 months of this week, the laptop brand's attention pattern has changed slightly from last month. The main game's MSI and Raytheon are 2.0%. And 1.7% of the attention rate among the top ten brands, ranked ninth and tenth; the first to eighth place, Acer and Apple ranked exchanges, other brands remain unchanged. Concerned about the proportion of changes, this month, the share of the brand's share of attention remained relatively stable, the floating range remained within 1.0%.