On July 20th, Hisense Internet TV officially released its big data in the first half of 2016. The report shows that the number of Hisense Internet TV users has reached 1.94 million, including 17.01 million in China and 2.93 million in overseas. This is the largest domestic Internet TV user data so far, and Hisense continues to stabilize its “first-selling-first-user†indisputably. throne.
The concentration of Internet TV users in Europe and America into overseas
Judging from the released data, Hisense’s overseas Internet TV users are mainly concentrated in Europe and the United States. In the United States, Hisense has maintained the status of the largest-selling Chinese color TV brand, and has dominated many TV brands for many years, fully reflecting the US users' interest in Hisense. It is worth mentioning that during the European Cup this year, Hisense was the first top sponsor from China, and its brand image has been greatly improved in the global market, while attracting many European users. It is believed that with the continuous improvement of Hisense's popularity and reputation in the world, the number of overseas users of Internet TV will also continue to set a new record.
The user activity rate continues to rise, and the payment habits gradually form
Under the background of a sharp increase in the number of users, the daily activity of Hisense Internet TV users continued to rise, reaching 25.1% in December 2012 and reaching 44.8% in June of this year. More and more users are willing to return to the TV in the living room. To enrich life. At the same time, the payment trend has continued to climb. The number of paying users in June has increased to more than four times in January. Users are willing to pay for premium content, and paying habits are gradually being developed.
"Soft power" + "hard foundation" to create a full range of lifestyle services
In addition to the overall success of the data, Hisense Internet TV's product performance is also quite eye-catching. In the first half of this year, the big hit dramas such as "Imperial Crime", "Ode to Joy," "The Sun's Descent," and so on are all singly broadcasted and premiered by Hisense. The "Old Nine Doors", which are in full swing, are also gathering good news. Good content, Exclusive content has enabled users to pay an increase of 54% in just half a year.
In addition, the Poly-Looking platform has 15,000+ movies and 150,000+ episodes of TV dramas. The coverage rate of mainstream movie and television dramas reaches 99%; and the accumulated video of variety shows, animations, documentaries and other resources exceeds 1 million+ hours. What is more in line with the interests of users is that more than 92% of free resources are collected and over 90% of ultra-high definition videos are being offered, and users are being provided with the best benefits.
After six months of development, the richness of Hisense Poly Learning Resources and the strength of its teaching staff are even better. 83% of special senior teachers, 97.2% come from key universities, and 15.5% of teachers have qualifications for evaluation of test propositions. The total platform has 60,000+. The course has a cumulative learning time of more than 300,000+ hours. The strong teaching strength has increased the user volume by 80% in half a year, so that high-quality large-screen education has truly entered thousands of families. “We hope that in the future, because of the presence of Hisense, the school will allow parents to bid farewell to the shackles of the school district and educate them to be fair.
It is interesting to note that half of the provinces in the polyhedral user ranking TOP12 are major provinces for education. Nearly one-fifth of them spend more than 120 minutes a day learning and learning. This is enough for users to use our educational products. Accredited. The person in charge of the poly-scholarship introduced that for this reason, we also launched mobile phone and tablet-based APPs in the first half of the year to meet the needs of multi-screen interactive and anywhere learning.
It is not only "students" who are attracted by the big screen but also gamers. Hisense’s fun data shows that the number of monthly paid users has increased by 118%, and that of monthly active users has increased by more than 188%. It is no wonder that the "Game Periphery" products will be ranked second in the list of share purchase sales.
Hisense's welfare zone “Enjoy†has also announced another interesting data: Shandong, Jiangsu and Shanghai are the “handscrappers†concentration area, and believe that with the attraction of “genuine productsâ€, more users will become more enjoyable. The "My Little Girl" and "My Little Brother".
Since Hisense began operating Internet TV in 2012, he has been cultivating in the fields of video, education, games, and shopping. Today's impressive data shows that its operations are successful. Hisense is impeccable in hardware and configuration of these “hard foundationsâ€, while at the same time it continues to improve “soft power†to provide users with an optimal living environment. This is why Hisense continues to maintain “first in sales and first in usersâ€. "The king.
Waterproof Open Close Current Transformer
Waterproof Open Close Current Transformer,Split Core Current Transformer,Outdoor Use Current Transformer,Low Voltage Outdoor Switching Current Transformer
Zibo Tongyue Electronics Co., Ltd , https://www.tongyueelectron.com