In the past few years, smart homes have experienced explosive growth, and various types of smart home startups have emerged. However, since the beginning of 2017, the trend of smart home expansion has somewhat converged. Industry news comes mostly from big companies such as Google, Amazon, and Xiaomi, and many start-up companies have disappeared.
Regardless of whether capital is optimistic about a product or market, the real needs of users are the origin of market behavior. There are fewer and fewer smart home participants. What are the reasons? To this end, Lei Feng network interviewed Li Rui, chief growth officer of Oerlikon.
Among smart home companies, Oribo is a startup company that “survived†other than the giant camp. Under the environment of slowing capital investment, Oerlikon has completed close to 200 million financing.
How can you spend the money after you get paid?Li Wei said that after completing Round B, Oerlikon focused on the intelligence of lighting, heating, security and other basic electrical appliances, and built the basic equipment ecology that Oerlikon was good at.
According to the chief growth officer, the new ecology of interconnection can be divided into three major sections:
The first is the scene intelligence, the current AI has greatly promoted the speed of product intelligence, and Ou Ruibo to do is to integrate AI into the product, do home scene intelligence, has now built a basic electrical equipment such as lighting, security, HVAC environment The interconnection of video and audio in different scenarios will continue to polish the complexity of intelligence.
Secondly, the work with orvibo department was established and a large number of third parties were introduced into the ecosystem of Oribo. According to Li Yan, work with orvibo is not a traditional control center. It contains a lot of connectivity attributes, but it seems to be the shape of the control center. For example, cooperative manufacturers can purchase or sell products from Oerlikon's ecological center, and they can also form linkages with other products of Oribo.
In addition, as with most companies, we are embarking on research and development of new products and technologies to increase our competitiveness.
Product audience and highlightsIt is no exaggeration to say that the current smart home industry is a rich game. Admission to players including Google, Amazon, Ali, Xiaomi and other "non-rich and expensive" players will affect the overall ecology of Oruibo. ? Li Wei told Lei Feng that there was a difference between Oribo's positioning and those giants.
She believes that from the user's point of view, Oerlikon directly confronts end-users, hotels and real estate companies as a means of radiating designers and home improvement companies, and this group has relatively high requirements for the use of experience, based on Oerlikon's high demand for products and services. Can contend with these giants;
In addition, each company enters smart homes with different entry points and product positioning differences. Oerlikon cuts through “infrastructure†such as smart electricians and lighting, hoping to create interoperability scenarios and ecology. According to her, in this piece, Oerlikon has obtained numerous awards and technical patents such as iF.
In addition, Oerlikon's system has some differences with other manufacturers. Oerlikon has its own computing center, in addition to a home "brain" is the wisdom of the 365 cloud. It can connect most basic electrical appliances in the home and even connect traditional RF and infrared. Therefore, she believes that both the targeted user groups and the core advantages of products and technologies all have confidence in competition.
AI landing smart home, scenes and difficultiesFor the application of artificial intelligence in smart homes, Li Xin thinks that current artificial intelligence technology is a relatively basic technology in the field of smart home. Every sub-category in the future home systems will be integrated into artificial intelligence applications. Smart homes are ultimately based on the way to provide users with comfortable and safe home forms, including artificial intelligence technologies.
The chief growth officer predicts that the future smart home service will become very important. The convenience of the service is what users urgently need. Therefore, artificial intelligence will have a very positive effect in the service phase of smart home. However, she also said that although AI is currently talking about more, there are still many difficulties in how to effectively combine products with AI and how to better commercialize and realize the business.
Smart speaker hot due to intelligence needs to interactIn addition, companies such as Amazon, Google, Microsoft, Apple, and even Himalayan have successively released smart speakers equipped with their own voice assistants. Lei Feng network is curious why the giants are more willing to use "speaker" as an interactive means to support the smart home ecosystem.
Li Wei explained that behind the giant melee smart speaker market is a fancy "voice interaction" function. The logic lies in that he hopes to use speech as a breakthrough point and use “speaker†as a hub to build a smart home ecosystem through smart speakers and voice technology.
From the perspective of smart speaker products in the international market, voice interaction has long been used in the field of smart speakers for a long time. Compared with making a simple intelligent hardware speaker, access to huge user data and access to software services, as well as the construction of their own core ecosystem, is the tech giant really value. However, she is not optimistic about this. She believes that even if the entrance is found, sales and landing of products are very difficult, either the user base is not much, the data is not enough precipitation, the conversion rate is abnormally low; or the hardware product is insufficient, the lever is not large enough. Finally, the final market remains to be seen.
However, smart speakers have not yet appeared in a product that can really trigger the market. Li Wei believes that on the one hand, because the user community does not catch cold for smart speaker products; on the other hand, the domestic smart speaker market, there is currently not a AI intelligent voice assistant products that can be deducted can be carried on smart speakers to achieve soft Hard to integrate and have a relatively good voice interaction experience.
Smart home issues and trends at this stageLi Hao told Lei Fengwang that the smart home industry has developed so far, smart device development is not a problem, the biggest problem is how to popularize products to the public, manufacturers currently provide products and consumer tolerance is still a great deviation In addition, many product designs in the market are divorced from the actual application scenarios, which greatly reduces the user's actual experience. At the same time, she and Lei Fengwang said that although the smart home has been gradually accepted by a small number of people, it is still fully developed. needs time.
For the development of the industry, Li Xin believes that due to the decentralization of products and application, innovative small and medium-sized companies will have many opportunities. In the next three years, artificial intelligence and cloud computing capabilities will be the core of the competition. Energy, lighting, security and other fields Added value, smart home prospects are worth the wait.
For the Red Sea in the smart home industry, and the technology that is filled with all walks of life. In Li Wei’s opinion, while technology is important and innovation is important, how to apply technology to products and land them effectively is the most important thing. On the basis of technology, how to know and understand the true needs of users is the most important. The key part.
Now domestic giants, from Alibaba, Baidu, etc. on the smart home related business in advance to the startup company camp Broadlink 70 million yuan C round of financing, Oerlikon billions of B round of financing. We can see that the smart home market can still look forward to. According to data released by the market research firm Statista, the smart home market has reached 40 billion yuan, an increase of 41% year-on-year, but the market penetration rate is only 5%. In other words, the follow-up market for this market is still very large.
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