In 2008, the laughter and tears of the Chinese people have slipped through. In the extraordinary 2008, the lighting industry accompanied the people of the same sorrow; in the new 2009, how will the Chinese lighting industry behave? Where are the opportunities that companies can focus on? Where does the challenge come from? Recently, Wang Jinwei, president of the China Lighting Association, was the guest of the newspaper.
Author: There have been many major events in 2008. How will these events affect the development of the lighting industry in 2009?
Wang Jinwei: Looking back on the past year, the performance of the Chinese lighting industry is undoubtedly excellent. At the beginning of the year, the snowstorm and the 5-12 earthquake, when natural disasters caused great impact on the national economy, Chinese lighting companies overcame their own difficulties and actively donated money and materials. The contributions made were obvious to all; the opening of the Olympic Games and the launch of Shenzhou VII were in the same country. In the days of celebration, the lighting industry also played a non-negligible role. When Shenqi was launched, emergency lights and LED floodlights played an important role. In the opening and closing ceremonies of the Olympic Games, LED technology also got a good job. application. The occurrence of these events laid a good foundation for the development of the lighting industry this year.
Of course, if there are any major events in 2008 that directly affect the development of the industry this year, then the financial crisis is naturally the first to bear the brunt. In 2007, the total sales volume of China's domestic lighting industry reached 200 billion yuan, and the export volume reached 13 billion US dollars, with an annual growth rate of about 18%. The data for the whole year of 2008 has not been counted. From the situation of the first three quarters, the growth rate of export volume can still maintain double digits, but the slowdown in the fourth quarter is inevitable. At present, there are more than 10,000 lighting electrical appliance enterprises in China, among which there are more than 5,000 lighting enterprises and more than 3,000 light source enterprises. The financial crisis will have a great impact on China's export-oriented lighting enterprises, especially for OEMs. Brand production) companies have the biggest blow, and light source companies will also be affected to a certain extent. However, the industry's total output and total output growth rate are still estimated to be higher than the growth rate of the gross national product.
Author: Obviously, the financial crisis has challenged the development of the lighting industry in 2009. So, should enterprises take this opportunity to “rehabilitate�
Wang Jintao: 2009 should be said to be a challenging year. The financial crisis will be more obvious to the industry. Many small enterprises should be fully prepared. In 2009, the growth rate of industry exports may continue to slow down, but the extent is still difficult to estimate.
Of course, we say that the challenge is bigger, and that there is no opportunity. First of all, this year is a crucial year for promoting the smooth implementation of China's "Eleventh Five-Year Plan". The country will usher in the 60th anniversary of the founding of the People's Republic of China, determine the macroeconomic policies that promote domestic demand and maintain growth, and increase investment in infrastructure construction. These are all lighting. Electrical companies have provided room for development. Secondly, the energy conservation and emission reduction policies have gradually been implemented in the field of lighting. Last year, the state subsidized 50 million energy-saving lamps. This year's promotion will continue to increase, which also brings opportunities for lighting companies, but also for enterprises. Pointed out the direction of development. Large and powerful companies in the industry can seize these opportunities and make a decisive attack.
Author: It can be seen that the overall situation this year is an opportunity in the challenge, then what issues should the company pay attention to? How should the industry take this opportunity to accelerate its own adjustment?
Wang Jintao: I would like to make the following observations. The first is to speed up product structure adjustment and vigorously produce high-efficiency energy-saving lighting products. In recent years, China has made certain achievements in promoting high-efficiency energy-saving lighting products. Ten years ago, the production ratio of fluorescent lamps and incandescent lamps in China was 1:8. Now the output of fluorescent lamps is higher than that of incandescent lamps, and the output of high-efficiency energy-saving lighting products has increased significantly. However, the current problem is that many developed countries no longer produce incandescent lamps, but the international consumer groups of incandescent lamps still exist, so the market for domestic incandescent lamp manufacturers has not shrunk. There is a market for demand, and there is production in the market, so it is difficult to eliminate incandescent lamps in a short time. This adjustment is to be carried out step by step and gradually. At the same time, we must focus on improving product quality and ensuring product performance stability in accelerating product structure adjustment.
The second is to accelerate the adjustment of industrial structure. At present, the characteristics of China's lighting industry are large and scattered. Although the number of enterprises is large, the number of light source enterprises that have reached scale production is limited, and the scale of production of lamps and lanterns enterprises is smaller. This will not produce economies of scale, the cost will not fall, and the quality will not go down. This unreasonable industrial structure needs to change as soon as possible. It should be said that this financial crisis may also play a role in promoting industry reshuffle to a certain extent.
Secondly, it is necessary to enhance environmental awareness and promote energy conservation and emission reduction. As we all know, lighting products will cause serious pollution in the production process, causing great damage to the environment, and the recycling of used lighting electrical products has not been effectively solved. These issues should be given enough attention, otherwise it will be the development of exhaustion and fishing, and ultimately it will affect the progress of the industry.
The other is what we often talk about to strengthen brand building. The output of lighting products in China is the world's first, and the output of light sources has reached 13 billion, of which the number of fluorescent lamps has reached more than 4.8 billion. However, the brand problem has not been solved, and there is a lack of well-known big brands in the world. Exporting to foreign markets is often done by OEMs for foreign companies. If this situation is not fundamentally improved, it will definitely be detrimental to the long-term development of the industry. Under the guidance of the national economic development guidelines for promoting domestic sales and maintaining growth this year, lighting electrical appliances enterprises should enhance their independent innovation capabilities, strive to create conditions, and establish their own national industrial brands, so that China's lighting electrical industry can continue to develop.
Finally, I would like to emphasize the importance of talent development. Professional lighting talents are extremely scarce in China, which is mainly related to the lack of professional and technical personnel training institutions in China and the lack of specialized lighting majors. There is a lack of lighting education itself, which restricts the development of the lighting industry and leads to insufficient development of the industry. The poor professional quality of the personnel naturally leads to the weak original ability of China's lighting products, and the lack of core competitiveness becomes inevitable.
Author: It is obvious that accelerating self-adjustment is still the key to the development of the lighting industry this year. In this process, what kind of work will the Lighting Society focus on?
Wang Jinwei: The Lighting Society has been working hard to promote the development of lighting industry and accelerate the exchange of science and technology. This year, the Society will continue to carry out the selection of the 4th Zhongzhao Lighting Award, encourage scientific and technological innovation, commend outstanding lighting projects, and carry out the “Quality Certification for Lighting Designers†to standardize lighting design and improve the lighting design level; In conjunction with the national energy conservation and emission reduction policies, we will carry out academic exchange activities of “energy conservation and environmental protectionâ€; conduct the preparation of the “Lighting Engineering Yearbookâ€; actively carry out popular science work and popularize lighting science knowledge; in addition, we will strengthen exchanges with international civil society organizations. Cooperate with and organize lighting technology workers to participate in the Asia-Pacific lighting conference, the International Lighting Commission (CIE) Interim Conference, the China-Japan-Korea Lighting Technology Forum, and strengthen scientific and technological exchanges with the Taiwan region. We will also actively cooperate with relevant government departments. Promote the application of high-efficiency energy-saving lighting electrical products, and make positive contributions to promoting energy-saving and emission reduction work. It is believed that through the joint efforts of the government, the society and the enterprise, the lighting industry will develop rapidly along a benign track.
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