The outdoor LED display is "fourth screen"

In the city, you will find that the outdoor led full color screen should not be reflected in front of you. Feel the outdoor LED full color screen elegant and crisp sound is really fascinating! It can be said that the outdoor LED full color screen is the outdoor LED media after the mobile phone, computer, TV to make the city: the fourth screen. When you ride through the middle of a city with high-rise buildings, the high-definition picture display looks unique! So what does the fourth screen mean for people in the metropolis!

Outdoor LED display media complements various other media forms, blending time and space, and stereoscopic communication, thus bringing the greatest media time and space integration value to advertisers.

Outdoor advertising is the oldest form of media in all advertising media. It is born at the same time as trade and is rooted in the city. It is closely related to the economic, cultural and social life of urban people. It is the medium of communication for brands and products. It is also a shining symbol of the city's prosperity and development. These characteristics form a unique and irreplaceable value for outdoor media. Modern urbanites are surrounded by all kinds of information from all over the world, and the sensitivity and attention to information has gradually weakened. How to break through in the information age? How to grab the attention of consumers who are close to saturation in information reception? These are the problems of today's businesses and media.

LED full-color display is a new type of information display media that has developed rapidly in the world in the 1990s. It combines modern high-tech, energy saving, environmental protection, colorful, displaying dynamic pictures and text, and wide visual range. Advantage. Outdoor LED screen advertising area is large, the visual effect is shocking, can fully attract the attention of the audience, is a new combination of media and high technology

The LED display media also has an advertisement characteristic with high effective arrival rate, and the price is relatively low compared with the media delivery forms such as television and newspaper. These unique values ​​make LED display media a natural newcomer to outdoor media. For example, the core area of ​​the New York Times Square CBD and the Ginza of Tokyo, Japan, not only have the function of advertising and marketing, but also the symbol of the status of a world-famous big company. Only the dominant players in the industry can broadcast advertisements here. At the same time, the company that broadcasts advertisements here has made people feel the global status of its brand.

Unlike traditional outdoor media, LED electronic displays are not just outdoor media, but they also have the characteristics and advantages of TV and other media. However, the LED display is not just an extension of the outdoor media and TV media. It has a larger creative space and a broader space for interaction and communication with consumers. It can meet the individual needs and has the spread of the digital age. The concept is a unique form of screen.

In China, over the past 30 years of reform and opening up, it has experienced the process of transferring the largest rural population to the town in the history of the world economy, thus forming the fastest urbanization process in the world. The sustained development of China's economy, the rapid development of urbanization and the construction of modern cities, as well as the increase in urban population and consumption power, have laid a social and economic foundation for the development prospects of outdoor LED display media.

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