Nowadays, with the development of the economy and the improvement of the living standards of the people, the individualized needs of consumers are also increasing. In order to obtain greater profit margins, merchants will use all means to obtain the favor of consumers. Commercial lighting design is also increasingly seen as a marketing tool, and diversified commercial lighting design has emerged. How to use the appropriate illumination and suitable color temperature to make customers feel comfortable? How to use high color rendering lighting to perfectly represent the characteristics of the product? This series of questions has become an important part of the current lighting designer design.
Commercial lighting design is an indispensable part of the lighting design field. It needs to match the customer's feelings with excellent lighting effects and high-quality lighting products to create a relaxed and pleasant atmosphere, thus guiding customers to generate positive consumer psychology. Ren Zhi, chief designer of Beijing Zhimei Lighting, said that in the ever-changing market environment, commercial lighting design needs to be innovatively designed from the aspects of color, dynamic lighting, interaction and energy saving if it is to be accepted by consumers and promote consumption. .
Color plays a big role in influencing people's psychology and promoting the performance of objects. For example, red will give people a feeling of enthusiasm, so when expressing some dynamic and dynamic atmosphere, you can use warm colors led by red. The blue color gives a cold sense of distance. If you want to show a noble and cool atmosphere, consider using a cool blue color. Therefore, when designing lighting, the designer should first consider which effect the merchant wants to achieve, and then choose the main color of the lighting design.
Secondly, in order to attract consumers to stop, let the lighting move is also a good choice. Since the perception of the human eye is sensitive to dynamics and color, dynamic lighting is more attractive in some situations than static lighting. However, dynamic lighting is good, but it can be uncomfortable if it is not used well, so it cannot be abused. If dynamic lighting can be in a controlled state, it will produce more fun.
In addition, merchants can also use lighting to carry out some interactive activities to attract consumers' attention. For example, the strength and intensity of voice-activated lighting, color, or fun lighting projections, etc., which closely combines lighting design with commercial activities, not only makes the event rich and interesting, but also brings a lot of surprises to the beautiful light and shadow. Therefore, lighting can increase the lighting effect in specific event time and activity area, so as to cooperate with the promotion of goods.
The last point is energy conservation. With the development of a conservation-oriented society, energy-efficient lighting design is increasingly accepted by society. Especially in commercial lighting design, sometimes it is precisely because of the excellent energy saving and environmental protection. It is understood that companies using energy-efficient lighting design can reduce energy costs by more than 20% per day and greatly reduce lighting costs. Therefore, the selection of energy-efficient lighting products is also an important part of the commercial lighting design field.
More and more businesses have their own special requirements for lighting design, and diversified lighting design has become an inevitable trend in the development of commercial lighting. Zhimei Lighting chief designer Ren Jian said that lighting design wants to promote the integration of people and light environment, it can not be a single development, must be diversified, we must pay attention to the environment, respect people's demands, and then achieve harmony between environment, lighting and people. .
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