Dolby Laboratories today announced the launch of Dolby Atmos, a new audio platform that will rewrite the entertainment audio experience. Introduced in the theater, Dolby Atmos brings a more natural and realistic sound field, bringing people into the story of the film through a lifelike sensory experience. Dolby Atmos introduces a new mix and sound positioning that combines dynamic objects and playback channels, allowing viewers to be surrounded by sound. Dolby Atmos implements adaptive replays, ensuring that the effects closest to the originalist's work are played as much as possible in any environment and different speaker configurations.
Dolby Atmos, President and CEO of Dolby Laboratories, said: "Dolby Atmos is the most important innovation of our years and represents the future of cinema entertainment. Thanks to our in-depth understanding of how people listen and feel, we are movies. People, film companies and projectionists bring new technologies that can rewrite narrative stories."
Dolby Atmos is an endpoint-to-end solution that takes the entire content chain together and brings together the mixers, production companies, and industry players to enhance the audio experience. The Dolby Atmos platform brings new creative freedom to film providers to tell their stories. It simplifies film distribution and requires only a common template that delivers the full effect of the creator's intent, regardless of the theater configuration.
For film suppliers:
Dolby Atmos combines familiar channel mixing with dynamic audio object-based mixing methods to give sound designers and mixers a higher level of creative space. The object-based mixing method is highly malleable and provides complete control over the placement and movement of individual sounds (ie, "objects") in any orientation of the theater. home theater
Mike Hedges, the end-mixer of Park Road Post Production who has won the Oscars, said: "Dolby Atmos brings a new dimension to film audio. It can move sound anywhere in the theater and create a surround of the audience. The environment that excites them, these are very powerful capabilities."
Sound designers and mixers can use the tools they currently prefer to create Dolby Atmos content, which allows them to create compelling content efficiently. Dolby Atmos uses interpretive data to record audio playback, automatically and realistically generating traditional 5.1 and 7.1-channel mixes, saving valuable time in post-production. The mixer can instantly monitor and adjust these versions and quickly switch between them to verify that everything works as expected in all situations.
For production companies and industry players:
Dolby Atmos is designed to fit the workflow of existing film companies and has little impact on production schedules. It allows film companies to create one-time, optimized playback at any venue, without the need for multiple mastering. A digital movie distribution template simplifies the distribution, which is not affected by the number of channels or speaker positions and can be rendered realistically during playback.
Chen Fei, chief engineer of China Film Group, said: "China Film Group is very concerned about the development of Dolby's new audio platform. Our post-production base has already had the basic conditions for making Dolby Atmos films. We plan to adopt Dolby Atmos this year. Make a film."
For exhibitors:
Dolby Atmos uses information about the theater's speaker layout and audio playback capabilities to determine how best to render the sound to achieve consistent and optimized playback as close to the original intent as possible in a specific environment. The launch of the Dolby Atmos platform brings viewers a fascinating experience that only enjoys in theaters.
Dan Huerta, vice president of digital systems at AMC Theatres, said: "We have been working with Dolby for more than a year on this project. We are very impressed with the new platform. Solutions like Dolby Atmos use innovative and practical ways to handle cinema audio. It can match any achievement that the industry has achieved in the cinema environment."
Wanning, general manager of Wanda Cinema, said: "Wanda has taken the lead in participating in the demonstration of Dolby Atmos technology. The results are quite excellent and breakthrough, and it is believed that it can bring a new viewing experience to the audience."
Film producer and François Ivernel, chairman of Les Cinémas Gaumont et Pathé, said: "The new Dolby Atmos platform and its truly stunning new face for filmmakers and spectators have left us with a deep impression. For large cinema groups like Gaumont Pathé, the scalability of the solution is an important step in the industry. For different scale auditoriums, one format can be brought in any cinema environment. Stunning natural playback quality, this is very attractive." Welcome home theater decoration network
Dolby will initially focus on installing Dolby Atmos in major global locations such as the US, Europe, China and Japan, and plans to launch Dolby Atmos on a larger scale in 2013.
Be prepared for the Dolby Atmos:
Dolby Atmos can simultaneously transmit up to 128 lossless audio inputs (channels or objects) and present content from 5.1 to 64 independent speaker feeds, bringing new audio capabilities to exhibitors. Dolby Atmos's inherent scalability and adaptability allows exhibitors to manage their budgets and upgrade theaters over time while enhancing the audience experience at every step.
To effectively support precise positioning and movement of sound within the theater, each speaker must be individually amplified and support a wide range of frequency response and dispersion. To help exhibitors upgrade, HARMAN Professional, a leading manufacturer of high quality audio equipment, has partnered with Dolby to design innovative and optimized solutions that simplify the installation of Dolby Atmos.
Michael MacDonald, executive vice president of sales and marketing at Harman Professional Group, said: "After the first preview of Dolby Atmos last year, we immediately realized that it has great potential. Dolby Atmos is undoubtedly the next generation audio platform that will serve our global movie market. Customers bring huge performance advantages."
Harman's JBL Professional speakers and Crown Audio amplifiers and networking technologies form the system of choice for many of the world's largest and most famous chain cinemas. Harman is using these experiences and its leading engineering capabilities to design a range of professional speakers to take advantage of Dolby Atmos' innovation. In this way, Harman Professional Group will enable filmmakers and exhibitors to bring a more immersive viewing experience to their customers.
About Dolby Atmos by Dolby Laboratories
Learn more about Dolby Atmos:
Projectors interested in installing Dolby Atmos for cinemas can refer to the PDF white paper: Dolby Atmos: Cinema Technical Guide and Dolby Atmos Next Generation Cinema Audio
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