China's smart TV penetration rate reaches 60%

First, the global smart TV penetration rate has exceeded 45%, and China's penetration rate has reached 60%.

From the very beginning of Internet TV to smart TV, the penetration rate of smart TVs in the world has exceeded 45% since 2014. Among them, China's smart TV penetration has reached 60%.

In recent years, color TV manufacturers have been making quite a few attempts in terms of operating systems, content input, and human-machine interaction for smart TVs, but overall consumer usage is still at a low level.


Second, the operating system of domestic models based on Andrews, foreign-owned enterprises

For smart products, having a good operating system is very important. At present, the operating systems of smart TVs are mainly divided into two camps. The first camp is the Android system. The brand is dominated by the Chinese color TV. Its smart TVs are almost all based on the Android system; the second is the relatively closed operating system independently developed by the company. For example, the Tizen system on Samsung Smart TV 2015, the WebOS system on LG smart TV, etc. Of course, with the market's enlargement, perhaps the Tizen system and WebOS system will also be open.

Whether the operating system is open or not has a great correlation with the introduction of content by consumers and the introduction of third-party content. It also affects the profitability model of smart TV manufacturers. However, in the long run, due to the diversity of content, a relatively open smart TV operating system will be the future direction of smart TV development.

Third, human-computer interaction is still exploring

Whether a smart TV is easy to use or not, the human-computer interaction interface is a very important part. In particular, more and more new content appear to require better human-computer interaction to meet their needs. Just like smartphones, touch has become the most It is the most direct and convenient way.

However, compared with smart phones, smart TVs receive the effect of differences in viewing distance and experience. It is impossible to directly transplant touch TVs to televisions. Therefore, color TV companies have tried several interactive methods in recent years, including voices that are still very hot, simplified but more advanced remote controls, gesture control, multi-screen interaction, and WeChat interconnection. However, we have to admit that the fact is that so far no kind of interactive protection 4 can be completely replaced by the traditional remote control. It can be seen that the development of new interactive methods still has a long way to go, and the way of the most First get the user's approval, whoever can "fly into the sky."

Fourth, content is the final priority

The market penetration rate of smart TVs is obviously increasing. Operating systems and human-computer interaction are all moving forward. What are the most fundamental factors that are currently attracting users to replace old televisions? That's content.

The continuous enrichment of content can really bring greater value to users. In the future, smart TV hardware and equipment will also have room for continuous improvement. Therefore, in fact, the core is to return to the content itself. This is also the right direction for the development of smart TV in the future.