Although the capital "cold wind" is blowing up, in the field of intelligent hardware, there is another scene: the VR summit comes on one after another, the robot products are released one after another, and the figure behind the smart car is busy. Under the fiery heat of this fact, it is natural that the capital’s “pushing waves†will be indispensable. Take VR as an example. In the first quarter of this year alone, the global financing amount was as high as 217 million US dollars, an increase of nearly 8% compared with the previous quarter. In addition, the investment data of the robot and smart car industry is also very bright. Then, under the crowd of capital, VR, robots, smart cars, who will take the lead in bred the next unicorn?
VR: A "gold mine" filled with pits
Two years ago, when Facebook CEO Zuckerberg bit his teeth and signed his name on the acquisition agreement, the giant spent $2 billion to complete the acquisition of Oculus. This scene is the first time many people have snooped on the VR industry. At that time, more people still don't know what VR is. But time has only moved forward for two years. As we have seen, a whole new world is coming.
In the first quarter of this year, with the three international VR giants such as Oculus, Sony and HTC releasing a new generation of consumer products, the entrants have shouted VR for the first year. Today, in this industry, entrepreneurs are more than VR products, and investors are more concerned about investors in this field than entrepreneurs. At the same time, some startups with "unicorn" temperament continue to emerge.
Despite the constant sound of the market, according to the latest report released by iResearch, the financing of domestic VR hardware developers still accounts for 51.9% of the entire VR industry. It can be seen that in the initial stage of the development of the VR industry, the update of VR hardware devices is iterative. Still the most watched by investors, it is also the most competitive sector. This is where the VR investment is interesting. Although the risk of investing in hardware is extremely high, there are still many people entering the market.
"VR is a gold mine filled with pits." This is the attitude of many investors on VR. Cautious but not optimistic, always believe that the prospect of VR is bright. Therefore, in the capital market, the story of VR will continue to be discussed. And the next VR unicorn may be coming to us.
Robot: The industry is hot, but financing is still difficult
In addition to VR, domestic capital has always been eyeing the artificial intelligence represented by robots.
From the amazing robot dance in the spring of 2016, to the "century battle" of Google Alpha GO and Li Shishi not long ago, "Robot whirlwind" scraped over and over again. The capital market will naturally not turn a blind eye to this craze, coupled with national policy support, so we see that some domestic robot companies stand out.
At present, there are more than 4,000 enterprises in China claiming to be robots. With the encouragement and measures of the national industrial policy, this expansion trend may continue, but it is quite embarrassing that the development of domestic robots is still at the low end. Field and price competition.
Although some domestic robot companies are enjoying the “bathing†of capital, in this industry, the problem of financing difficulties has always followed. The robot industry is a forward-looking industry with a long payback period and requires long-term investment by investors. Nowadays, the domestic robot industry has been "burned" by the capital. If the "dry wood" in the back cannot keep up, there is always the danger of extinction. The last thing left is the ash.
Smart car: use money to fill the "pit" on the road
“This is a car that will sail into the future.†In the hardware field, smart cars are also the object of capital in recent years. Whether it's Google's driverless car or Apple's pure electric car code-named "Project TItan," smart cars have long since become the "next Internet portal" from simple means of transportation, while also bringing unlimited capital. The imagination of the space.
In China, with the entry of BAT and LeTV, the entire smart car industry has quietly entered the "Warring States era."
At present, domestic Internet companies "making cars" are basically not the gameplay of the traditional automobile industry, nor the Tesla model. Instead, they choose a compromise method, that is, they do not participate in the industrial manufacturing part of the automobile, but through strategic cooperation. And the way of investing, injecting Internet genes and technologies into car companies, making it an electric car with "Internet genes."
Although the smart car industry has a promising future, its development is also facing constraints in infrastructure, security, legal and ethical standards. A smart car must be “smart†on the way as people expected, and I am afraid to bypass many “pitsâ€.
Conclusion
Looking back, the smart hardware market has not yet fully erupted. From the previous years, mobile phones and wearable devices, to today's VR, robots, and smart cars, there are different investment “winds†at different stages. On the one hand, the Internet, and on the other, the traditional manufacturing industry, the two industries that seem to be not in the mobile Internet tide, but gathered together to have an amazing chemical reaction, to subvert the industry. Looking at the moment, whether it is VR, robot or smart car, the next unicorn may be gestating behind.
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