Jingdong, which previously established the PCL Lab (Cognitive Perception Lab), finally has the next step in VR/AR today. This morning, the inauguration ceremony of Jingdong VR/AR Industry Promotion Alliance was held in Beijing. Jingdong teamed up with more than 30 VR/AR upstream and downstream companies, including VR and AR hardware equipment manufacturers, algorithm and system makers and content providers, through branding and marketing. , operations, finance, etc., integrate industry resources and provide comprehensive support for VR and AR companies.

Jingdong VR/AR Industry Promotion Alliance officially established

Jingdong CTO Zhang Chen also fully disclosed the 2016 Jingdong VR/AR strategy. Zhang Chen stated that Jingdong's VR/AR strategy covers three levels: platform, technology, and channel, that is, connecting VR, upstream and downstream partners of AR, setting up Jingdong VR technical laboratory, and establishing distribution channels for VR/AR products. In addition to VR shopping, AR virtual home improvement, JD.com will also use AR to improve the efficiency of warehousing and logistics, such as automatic replenishment, to achieve different sizes of package data collection.

Jingdong CTO Zhang Chen Releases Jingdong VR/AR Strategy

Hu Shengli, president of Jingdong Mall 3C Division, said that sales volume of VR equipment has increased by 250 times compared to last year, and Jingdong has introduced more than 50 VR/AR partners, among which Jingdong will sell 15 million units with Storm Mirror in the next 3 years. The show was a joint effort with Nvidia to sell 18 million VR-ready graphics cards. It will also jointly expand the VR game ecosystem with Sony PSVR. Jingdong VR/AR Industry Promotion Alliance will also support the VR/AR industry in the four dimensions of branding, marketing, finance, and operations. Hu Shengli also stated that JD.com will establish a one-stop VR shopping service by going online on vr.jd.com, setting up the JD.com VR community, and building an ecological environment around users online and offline.

Kitty Fok, President of IDC China Releases IDC/JD Online China VR/AR Market Analysis Report

At the scene, Kitty Fok, President of IDC China, released "IDC/JD.com China VR/AR Market Analysis Report" to analyze the current VR users, VR industry applications and future development direction of VR. According to the report, VR users are widely distributed at the age of 26 to 35 years old, of whom 84% are male. The VR products purchased by most users are priced below 200 RMB; in VR applications, game content production 55%, film and television entertainment content production accounted for 45%, industry application production accounted for 5%, mainly for education and real estate; future Daydream is expected to reverse VR trends, mobile content will gradually grow, the future VR market will maintain rapid growth, 2015-2020 The compound annual growth rate will be as high as 75.5%.

Jingdong CTO Zhang Chen concluded that Jingdong is a neutral platform and hopes to promote the development of VR/AR industry so that all VR/AR devices can find their own users. At the conference site, Wang Congqing, general manager of HTC Vive China, who had come to help out, also brought a small surprise. He said that he will launch “Zero Buy Vive” activities with Jingdong in the coming month to reward VR enthusiasts.

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