When WWDC in 2008, Joe Joey took the Macbook Air from the envelope, in the audience's tsunami-like applause, everyone realized that the notebook computer market will usher in a change. A blink of an eye is eight years. In eight years, we have witnessed the decline of desktop computers, the popularity of smart phones, the popularity and saturation of the birth of tablet computers, and the death of the leader. But have to admit that, over the past eight years, since the Macbook product line was reloaded with Unibody integrated aluminum design, its design has almost never been upgraded.
When the rabbits slept for eight years, where did the turtles crawl? This article aims to observe the changes made in the design style of the traditional PC notebook market since the MacBook Air was launched. The outstanding and insufficient quality competitive products; and analysis of whether the Macbook has its competitiveness after eight years of self-styled advertising.
PS: This article only discusses the industrial design of laptops. The influence of operating system OS is not under discussion. Please do not lead the battle. Thank you.
(In the past two years, sales of notebooks have dropped, and the macbook series has only risen against the market.)
What are the outstanding designs of the Macbook series?The MacBook trademark really appeared in 2006, Apple is officially abandoned IBM's Power PC architecture to switch to Intel's x86-based notebook products. Its sub-product line is divided into Macbook no-print (2006 first release, discontinued in 2011, 2015 resurrection), MacBook pro (started in 2006, converted to unibody in 2009, equipped with Retina display in 2012), Macbook air (2008 to date). Compared to the complex product models and ambiguous positioning of your friends, the Macbook product line is clearly positioned and maintains the tradition of updating the configuration every year.
(Macbook early2006)
The earlier Macbook series was made of polycarbonate with black and white colors. The original Macbook did not have too many decisive handcuffs compared to its rivals, not to mention that it was also stubborn and added a sneak peek to the FireWire interface that nobody would have used, but there was a design that was accompanied by the birth of the Macbook. It is already rooted in the product gene - that is MagSafe power connector. Its outstanding design is not only that the magnetic adsorption interface can effectively prevent the laptop from being dropped due to cable pull, its compact power adapter, and the winding device integrated in the adapter, which makes the user feel very close to the traditional, compared to the traditional The design of one line on both sides of the notebook power adapter is not only beautiful but also more portable.
What really pushes the Macbook series to glory must be the Macbook Air series mentioned in the previous article, which was launched in 2008. The thin and long battery life of the air series is amazing for the market, but the most important factor for its success is, I think, Second, a customized low-power CPU, you know that in 2008 Core is not so many categories, Apple's custom low-power Core 2 Duo processor, although at the expense of some performance, but in the endurance heat and Standby has achieved great progress, and in the era of excess performance, it immediately became the forerunner of the subsequent U-terminal processor and even now the fanless core m processor; on the other hand, another hero of mba success belongs to This Unibody integrated aluminum alloy body, this can be described as a combination of aesthetics, industrial capabilities and stylish pull style, while the A surface will be the centerpiece of the apple will shine, these years to go to the ladder classroom study, see With a variety of notebooks slowly becoming more than a third of the shiny Apple logo, we can not help but say it is deeply rooted.
In the following year, the newly released Macbook pro logically also adopted the highly acclaimed Unibody aluminum alloy body, and at the same time, there was a new technology that was Multi-Touch, which in addition to supporting simple drag and Pressing, multi-touch import makes gestures possible. In addition to the Multi-Touch technology, the touch area is integrated with the key functions. The smooth sky glass reduces friction and is more wear-resistant. With the support of the OS level, this has also been a leap from the Macbook series touchpad to one of the best touchpads.
In the notebook market is still flooded with 1366768 low-resolution screen, at the 2012 WWDC, Apple released a third-generation MacBook Pro with Retina display and redesign, its resolution up to 2880x1800, 220ppi, at that time Very high resolution. At the same time, in order to avoid the difference in content adaptation caused by the high resolution, the retina display uses different dot pitches, allowing the desktop to operate at a resolution of only 1440 x 900 pixels, displaying 1 pixel by 4 pixels. When running at a seemingly low screen resolution, it will be sharper and sharper than other screens, especially when it comes to writing.
In 2015, Intel Core M series processors can achieve considerable performance without fans. Apple also restarted the Macbook and printed the New Macbook, which was dubbed NMB by domestic netizens. This model uses a 12-inch retina screen and an integrated metal body, while weighing only 2 pounds, 13.1 mm thick, and a new structure of the keyboard. And very radical use of a single USB-C interface design (charge / expansion / data transmission rely on it), fanless design, and Force Touch touchpad. This makes the evaluation of this product mixed, some people criticized its single interface seriously affected the efficiency of the work, others also evaluated the fanless processor with a kind of small horse-drawn cart under the retina screen. This generation of products is destined to be a mature product that uses many new technologies for the first time. We look forward to seeing more improvements in future product updates.
In addition to the above, macbooks have many different qualities, some of which have become standard on the market, such as keyboard lights, one-handed hinges, and some stand-alone adherences, such as sd card readers and lightning interfaces. It is these features of the macbook that have allowed generations of consumers to embrace Apple. Even in some rankings, rmbp has even been rated as the best Windows laptop. But I have to say that since the Unibody design was adopted for eight years, the Macbook has not brought us any major changes. In this period of time, what changes did PC makers make because of Macbook's challenges?
Naturally, I understand that if I can't say that the design of the PC is less than that of the Macbook, I will wait until I leave the ancient model I know from knowing until my face, and then leave me proudly. I admit that companies such as Thinkpad and VAIO have brought us many stunning designs, but think about why you can hardly see people using these products in your life. Why is it that the prototype car you see at the show is almost impossible to get on the road for almost any time? As a tool, laptops cannot be a qualified product if they cannot be compromised in terms of design, cost-effectiveness and ease of use. I give a chestnut - Dell in 2009 to fight against Mba, launched the ADAMO Yamu series computer, look at the picture
It is not very beautiful, more amazing than the Mba, even in today's 2016 is full of fashion sense.
But compared to Mba's sturdy, all-in-one aluminum alloy case, ADAMO looks light and thin, the body is soft, and it feels uneasy, and the most important thing is the selling price. , Similar to the same period of the Mba configuration, the price of ¥ 16,999 / ¥ 22,599. Then this department was cut a year later.
In addition, after the notebook computer market segmentation, game titles that focus on game performance, mobile workstations that focus on computing capabilities and carry dedicated graphics cards, and barebones systems that have considerable scalability are also within the framework of laptops, but it is clear that It is different from Macbooks and other computers that are considered light and long and moderately long. These computers are not discussed in this article.
So even if I die and are nailed to the coffin, I have to use this decadent vocal cord to say that, apart from the operating system considerations, at the time of the launch of the Macbook Air, at the time of the launch of the MacBook Pro with Retina Display, these are all One of the best computers on the laptop market, its excellent industrial design, ease of use and stability have proven it to be a highly finished product. But this does not mean that PC shopping malls will be depressed. Here we talk about the PC market because of Macbook's changes or imitation or originality.
The concept of ultrabook
“Ultrabook†is a concept that was developed during the past few years. It is the specification of thin and light notebooks that Intel represented in the Industry Alliance in 2011. The standard is as follows:
We can see that this standard is almost aimed at the specifications of Mba, and it is also trying to stimulate a new selling point in the field of laptops that have become the sunset industry. From a current point of view, this strategy is more successful. It not only divides the notebook market into the silly and thick black gamebook that pursues the pursuit of performance and heat dissipation, but also pursues ultra-long books with long and thin designs. Ben, both in the first two have increased the profit rate of the industry alliance. Major manufacturers such as Lenovo Dell HP Hewlett-Packard also launched a large number of products to cover the high school and low-end, providing a large number of high-quality products for business people, text workers, field engineers and other groups, no longer need to carry heavy computers and power every day The adapter went out of office.
(Toshiba Kira-at01s Concept Ultrabook)
Widespread use of full HD screens
It may be to clear inventory, or it may not be aggressive. The resolution of the mainstream laptop monitors stayed for too long in the ancestral 1366768, and its time was even longer than that of the legendary 320240 resolution. The screen resolution is a strange thing. When you are used to a low resolution, you do not feel anything is not clear, what is the color inaccuracy, like the TVB TV drama you saw on a big butt CRT TV when you were a child. As clear as that. However, once you are accustomed to high-definition screens, are accustomed to accurate colors, and then go back to use low-resolution color monitors, you will feel like eating a fly as uncomfortable. In my personal experience, before using rmbp, I used many years of mba. In my eyes, the resolution of 1440900 is very good on a 13-inch screen, and it's very good for the screen on the Internet. Disgustingly; however, after using the rmbp equipped with a retina screen for half a year, the screen of the Air can no longer be seen, the colors are off, the brightness is low, and the edge pixels of the screen and text are noticeable. Therefore, if you are shy and feel that the low score screen effect is still acceptable, then cherish the present, do not use the retina screen, after all, from the extravagant and easy to enter, from extravagance to hardships.
Back to the topic, under the pressure of competing products, more and more manufacturers have begun to use full-HD resolution screens, especially ultrabooks have already adopted full-HD resolution, such as the Microsoft Surface Pro series in the third After the generation used 2K resolution, more third-party manufacturers in their flagship products have even put the 4K resolution screen has been put in the matching, which is undoubtedly a great progress for the display effect, not only to distinguish The rate, and more importantly, the increase in resolution has brought manufacturers and consumers attention to the quality of the screen, and the screen materials and color gamut have also been correspondingly improved. However, in order to obtain a better visual experience, the support of windows at the system level and the further development of mobile graphics processors are also needed.
The use of touch screens and the popularity of 2in1 products
With the Tablet PC represented by the iPad in the heat of the previous years, the wintel industry alliance naturally will not stand still, windows8 after the operating system are optimized for touch screen operation, a lot of improvements, intel also proposed the second generation of super-pole The concept of this book was introduced to people at CES 2013 through a concept product called “North Capeâ€. They explained their understanding and expectations for a new generation of ultrabooks. The product is based on the Haswell processor and has a split hybrid design. High-resolution touch screen, with long lead time and other extremely light body. As a guide, all manufacturers have come up with a new era of thin and light notebooks in various forms. The biggest difference between these computers and macbooks is often the installation of touch screens, which are basically divided into the following options.
The first is the flat panel model represented by Microsoft's demonstration machine Surface pro, which has been updated to the fourth generation. The design is characterized by the tablet computer model, all components are concentrated on the screen, the keyboard is a pure keyboard, and the traditional laptop The design is just the opposite.
The second is a split model, represented by Microsoft Surface book, which is also personally off the scene. This type of product uses a separable screen and keyboard design. After the screen is partially detached, it can be used as a tablet computer alone. The keyboard section contains a large battery and Performance-enhancing components, which have a stronger performance after combination, are a sounding concept, but there are still many areas for improvement in the first generation of products.
The third type is the shaft type design, which is represented by Lenovo's yoga series. The feature is that compared to the traditional laptop, its axis can be flipped 360° and turned into a face A and D or C face to form a A tablet-like shape, and the overall layout of the fuselage does not need to make too many radical changes. The Thinkpad twist, Dell Xps12, and Asus all have different positions on the screen but the actual effect is similar.
At the end of the day, it is natural that there is a classic notebook structure. Although there are not many gimmicks, products that have passed the test of time tend to be more acceptable to consumers. We are pleased to see that there are still some laptops that have a timeless structure, such as Dell. The excellent products such as Xps13 and Hp spectre have emerged. No matter who is the ultra-narrow frame or the thin body, it has surpassed the rmbp design to become a generation of exquisite products.
As a shopping guide platform, Auntie said that if one thousand and ten thousand still can't get around this topic, is the Macbook series products still worthy of consumers' favor because it is a product that is difficult to hide? As a Macbook user for the past five years, both Mba and Mbp have been used for some time and are relatively familiar with the following recommendations:
First of all, as a game console, do not buy a Macbook, Macbook only the highest-end Macbookpro 15-inch version is equipped with a discrete graphics card, and not high-end, the compatibility of the game under the Mac OS in general, although most of the masterpiece has a Mac version , but small games and many online games are difficult to find Mac clients. In the case of installing Windows, Macbook has a lot of deterioration whether it is cooling or battery life. If you are a game player, or a student who just went to college, and want to play a few years in the next few years, the full range of Macbooks is a very low cost option.
As a daily computer for audio and video surfing, the Macbook series is a good choice, with a thin and long battery life and a full range of Core i series processors to ensure performance, but since Macbook Air has not upgraded the screen for a long time, only New is recommended. The upgraded version of the Macbook in 2016 is a time-honored choice for the lighter and lighter. After upgrading the processor, the performance of the Macbook can easily meet the requirements of daily audio and video and light work. The rmbp is slightly heavier and not recommended.
Finally, when choosing as a working computer, choosing the Macbook is particularly prudent. First of all, there are a few things to be removed: First, is there a lot of software for your work environment, and Mac OS does not support it? Second, do you need to perform heavy calculations and rendering in your work, even if the best Macbook is not competent? Due to the deterioration of Macbook under Windows mentioned above, I recommend working under MacOS. Whether it is a virtual machine or a dual system is only a compromise, if you are still used to operating under Windows, or you often need to Run the win exclusive program, choose a good Windows laptop is a better choice; Similarly, compared with a large number of mobile workstations equipped with professional graphics cards, Macbookpro's capabilities are still lacking, this scenario is recommended to configure the desktop system solve.
In my opinion, the most suitable Macbook is only the following types of people: 1. Undergraduate/Graduate/Scientific research. As a person who has just gone through this process, the usefulness of computers is generally in class, checking materials, reading documents, writing papers, and doing Slideshow, the Mac is simply tailored to the general smoothness; 2. White-collar workers, a large number of financial workers as the representative of the office as the daily main working platform, the Macbook open office, close to take the model is very Easy to use, long battery life, large touch pad is also convenient for short-term without the need to carry additional accessories; 3 code farmers, whether it is the retina screen or butterfly keyboard, are like the Macbook is an excellent code machine, as a professional you also Do not worry about your compatibility issues with others, not to mention, not to mention doing a IOS development, a Mac is a necessary condition; Iphone users, Apple's many years of ecological management has a larger scale, ios users and Mac interconnection The upgrade of the version is getting stronger, and I've become accustomed to having a phone call, a mobile phone, a Mac, and an ipad all starting to ring.
Lian quite old, but Zhao Guoxing Bing Ge still think of this veteran. Macbook is such a unique presence in the laptop market, and its significance is not just the white apple logo that will light up. After a long time, you may feel that even if you exclude the brand premium, it is difficult to buy a same in the market. Better price products. Still, let us turn our attention to the second half of the year to see how Apple, which hasn't been updated, can bring us changes in the tenth anniversary of the Macbook.
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