An era of manufacturing service is coming soon, "manufacturing + service" will become the mainstream, are you ready for LED display manufacturing companies?
On July 27th, the Ministry of Industry and Information Technology and the National Development and Reform Commission and the Chinese Academy of Engineering issued the "Special Action Guide for the Development of Service-Oriented Manufacturing" (referred to as the "Guide to Action"). Under the acceleration of the "Made in China 2025" national strategy, this was generally interpreted as a guide by the industry. The integration of manufacturing and service development accelerates the important policy initiatives for the transformation of manufacturing from production to production services.
The Action Guide focuses on the value chain and proposes four action plans for the effective improvement of the front, middle and back of the value chain for service-oriented manufacturing. Among them, the manufacturing efficiency improvement action focuses on the mid-end manufacturing process, and the goal is to improve the quality and efficiency of the production end, and drive the bottom end of the value chain and overall improvement. The Action Guide emphasizes the need to strengthen the dominant position of manufacturing companies in the supply chain, promote the synergy of information flow, capital flow and logistics, and improve the overall efficiency and efficiency of the supply chain.
Undoubtedly, the service-oriented manufacturing model will completely change the form of market competition, making the value of the industrial chain stand out, and transforming the traditional inter-enterprise competition into the industrial chain competition.
Nowadays, with the maturity of large-scale processing and manufacturing of LED display industry, large-scale and large-scale production of LED display products is becoming easier and the competition for product homogenization is intensifying. In the new market competition environment, LED display manufacturing companies can only close the distance with end customers, seek value-added services based on product functions, achieve product stability and maximize the effect of operation, and realize traditional enterprises. Differentiated competitive advantage.
Extending the value chain, services will change the competitive form of manufacturing
Service-oriented manufacturing is a new type of industry in which manufacturing and services are symbiotically developed. Through innovative production organization forms, operation management methods and business models, manufacturing companies extend the service chain and provide a complete combination of “production + service†to achieve competitiveness and value added.
All along, China's LED display industry has the contradiction between low-end overcapacity and high-end production capacity. To maintain the rapid growth of enterprises and better adapt to the situation of domestic and international market demand, we must appropriately expand the total demand. Strengthen supply-side structural reforms. The development of service-oriented manufacturing, leading LED display manufacturers to be guided by the interaction of production and demand and value-added, from the provision of products to the provision of life-cycle management, from the provision of equipment to the provision of system solutions, which will help improve the quality and efficiency of the supply system. In line with the need to upgrade the consumption structure.
In addition, with the continuous improvement of LED display products, customer needs have been upgraded from a single product to a product and service. The ability to provide customers with product integration and comprehensive solutions has become an important factor affecting manufacturing companies to win the market.
In the past, LED display manufacturing was labor cost and material cost. Nowadays, with the change of user demand, LED display manufacturing has not only limited the scope of pure products. LED display manufacturers should think about how to be in the whole life cycle of products. Consumers make closer and more effective connections.
In the future, LED display manufacturing enterprises will continue to increase the proportion of service elements in input and output by innovating and optimizing production organization forms, operation management methods and business development models, thus realizing the transformation from processing and assembly to “manufacturing + serviceâ€. The shift from simply selling products to selling “products + services†will help extend and enhance the value chain and increase total factor productivity, product added value and market share.
How to make service and service? Service is not limited to after-sales service.
Nowadays, more and more LED display companies are aware of the importance of service, but how is manufacturing service realization? Of course, it must not only stay in the final after-sales service. In fact, in the past few years, China's LED display product manufacturing has gradually emerged as a prototype of manufacturing service. For example, LED display product customization, LED display product solutions, advertising screen change mode, etc., in some scattered events, gradually highlight the value of services. To truly realize the service of LED display manufacturing, it is necessary to enhance the front, middle and back of the value chain, and improve the four modules of design service, manufacturing efficiency, customer value and service model innovation.
The design service enhancement action focuses on R&D and design, and is the front end of the value chain. The main purpose of the design service improvement action is to guide manufacturing enterprises to increase service factor input in the front end of the value chain, promote the integration of design and manufacturing, consumption and production, and actively cultivate innovation ability and core competitiveness. This part mainly includes two tasks of promoting the development of innovative design and promoting customized services.
The manufacturing efficiency improvement action focuses on the manufacturing process at the mid-end of the value chain. The main purpose is to improve the quality and efficiency of production and manufacture, and drive the bottom end of the value chain and overall improvement. This part includes three tasks: optimizing supply chain management, promoting networked collaborative manufacturing services, and supporting service outsourcing development.
The customer value enhancement action focuses on the back-end links of the value chain such as marketing and after-sales. By focusing on the realization of customer value, it encourages manufacturing companies to extend the value chain and enhance the value of products and services. This part includes three tasks: implementing product lifecycle management, providing system solutions, and innovative information value-added services.
The Service Model Innovation Initiative is an open-ended initiative that focuses on manufacturing companies based on their core production factors, innovative service models, and greater integration of finance, talent and technology capital to provide a more systematic and professional “productâ€. + Service" to create new advantages in market competition.
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