The data shows that as of the end of 2016, the total number of users in China's shared bicycle market has reached 18.86 million. It is expected that in 2017, the shared bicycle market will reach 50 million users by the end of the year. The rapid expansion of the shared bicycle market provides users with a low-cost, high-efficiency travel experience. At the same time, this has also triggered a series of urban problems. The media has even called it “the mirror of national quality†and pointed out that the quality of some users needs to be improved.
After the Shanghai government interviewed several sharing bicycle companies and asked to stop putting them in the core area, shared bicycles suddenly encountered public opinion, especially as some shared bicycle companies started the “subsidy†model and shared bicycles that stood by public opinion. What will be lacking in addition to the subsidy fare at the crucial moment of the second half of the fight?
Loss of supervision on bicycles was "opened and broken"
On March 15, 2017, many shared bicycles in the vicinity of Lishuiqiao, Chaoyang District, Beijing were destroyed to varying degrees. Some of them were scrapped or smeared, and some were vehicle seats, stolen feet, and some vehicles. The tire was directly pierced by a sharp object, the inner tube was exposed, and the scene of a "sweeping abdomen" was a messy situation.
In addition to “opening up and breaking bellyâ€, the uncivilized phenomenon of sharing bicycles in disorder is even more common. Various types of shared bicycles can be seen everywhere. The entrances to subways, sidewalks, blind roads, green belts, and residential quarters are almost everywhere. This kind of parking is convenient for oneself, but it is troublesome to others and even to the city. The public, Mr. Wang, said that nowadays, some vehicles are too casual to be too capricious and do not consider the feelings of pedestrians. The relevant departments should come forward to regulate the situation.
Earlier this month, Huangpu District Government of Shanghai seized nearly 5,000 shared bicycles because of illegal placement and occupation of public resources. “Some of the cars are due to irregular parking, and some of the industries are caused by vandalism and long-term unheeded vehicles that are piled together and have seriously affected nearby traffic.†A person familiar with the situation said. Moreover, not only Shanghai, but also Beijing has seen similar government departments focused on cleaning up shared bicycles.
Raising the threshold of local standards is being “expressedâ€
Regulatory mechanisms and industry standards lagging behind market development are the root causes of the chaos in the shared bicycle market.
A person in charge of a regional urban management in Beijing said that in the face of frequent cycling and sharing of bicycles, they also have no way to guide the orderly development of shared bicycles and require more policy support.
A few days ago, the Shenzhen Municipal Transport and Transportation Commission issued the “Opinions on Encouraging the Regulation of Internet Bicycle Service (Draft for Solicitation of Comments)â€, which clearly defines the responsibilities and obligations of the government, enterprises and citizens. The draft of the consultation also made it clear that “the traffic police department, urban management department and other related units shall be punished according to their duties in violation of the relevant provisions of bicycle traffic and traffic regulations or illegal parking of bicycles, and include their illegal and irregular information into their personal credit records.â€
It is reported that the regulations for the management of shared bicycles and industry standards in first-tier cities such as Shanghai and Beijing are also stepping up their discussions and formulation. Xu Daohang, the chief engineer of the Shanghai Bicycle Industry Association, revealed to the media recently that if it can be reported in May, it is expected that the shared bicycle standards will be implemented in Shanghai in June and July. After the introduction of the standard, some chaos of shared bicycles may be easily solved. For example, the refund must be resolved within 7 days, the complaint telephone must be opened 24 hours, and the road must be retired for 3 years.
According to news from the Beijing Municipal Transportation Commission, the company is investigating the use of bicycle sharing companies and their bicycle launch points. It will study the introduction of pilot parking pilot areas and management measures. Some operating companies have also taken special measures such as clearing and transportation, and tried their best to regulate the use of shared bicycles.
The "second half" fights for the government and enterprise community is indispensable
In the face of the "subsidy war" that appears in the current market, some people think that the "second half" competition of shared bicycles has started, and the capital behind them is more patient and powerful, and who will win the final market.
However, an industry veteran stated that compared to short-term subsidies, shared bicycle products further break new ground in technology, services, and modes, realizing real-time monitoring of vehicle status and other information, and dispatching professional offline operation and maintenance personnel. It is an effective way to alleviate chaos in the current shared bicycle market by using the technology to guide users in regulating vehicles in a timely manner by deploying, regulating, and maintaining the vehicles that are indiscriminately parked, disguised and destroyed.
According to Yang Haifeng, COO of the intellectual sharing bicycle participating in the development of Beijing's shared bicycle industry standard, “Intelligent shared bicycles have united with governments, enterprises, and social organizations in many places and are preparing to establish a unified standard Zhishen station in the national core market, bringing in big data at the same time. Technical tools such as analysis, smart positioning, and credit evaluation system will scientifically guide users in standardizing the use of vehicles.†Yang Haifeng stated that the strict and unified industry standards, together with standardized and efficient corporate operations, enable the orderly development of the market, and each shared bicycle It can be used by the people to the greatest degree, and then realize the true value of the "sharing economy".
In this regard, the above-mentioned industry veterans said that in addition to the government to strengthen market supervision and improve industry standards as soon as possible, the sharing of bicycle companies to standardize the management of efficient operation, users of civilized vehicles, improve their own quality is an orderly development of the market, stimulate the release of the sharing economy The key factor of multi-dividends.
“If such a good car is put into the market, I hope that everyone will love the car as much as they love their own. It will be convenient for people to do so. Otherwise, the shared bicycles on the street will be 'bad' on the road, not only can’t improve today. The travel environment will also give us a lot of risks and hidden dangers," said a citizen who was a few years old.
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