OFweek smart home network news your kitchen, is becoming a focus of traditional vendors and Internet companies.
On May 22, 2017, JD East United R&D's first smart refrigerator officially landed at Jingdong Mall. According to reports, this refrigerator can identify the ingredients in the refrigerator, suggesting that the food is valid, according to the existing recipes within the refrigerator recommended recipes, out of stock when generating a shopping list, the user will be able to place a single key in the Jingdong Mall.
The refrigerator became another home Internet portal after TV. Jingdong vice president, Li Kefeng, head of R&D department of platform products, told the author that the refrigerator is used very frequently. There are more than 6 times a day on-off and off door scenes, and even up to 20 times on weekends. With 24 hours power on, the refrigerator screen becomes natural information. Exhibition space. And during the morning, evening and evening meals, users stay in the kitchen and the refrigerator can send more information to the user.
Based on these advantages, from the second half of 2016 to the present, the domestic refrigerator industry is covered with the “Internet intelligence†jacket. Ting Li, general manager of TCL White Goods Division, said in an interview with China National Grid that the intelligence is the future of the refrigerator industry. The general trend is a process of continuous accumulation, adjustment, and improvement. The more intelligent ecosystem partners and participants, the more likely they are to succeed. Yikang, a research institute focusing on the home appliance market, expects that the penetration rate of smart refrigerators will reach 38% in 2020, and there is great room for improvement. Smart refrigerators, as the traditional Internet appliance manufacturers' Internetization, and Internet companies' landing of important scenes, have become the high ground that major companies compete for.
Last year, Ali teamed up with the United States and Whirlpool, as well as Tmall Electric City, Tmall fresh, launched two smart refrigerators. Subsequently, the United States and Tencent launched a smart ecological refrigerator, you can connect Tencent smart cloud screen, through the mobile phone QQ remote viewing and control of the refrigerator. At the beginning of this year, Baidu Artificial Intelligence teamed up with Haier and Midea to launch a smart refrigerator equipped with Duer OS that can be used for manual conversation. During the AWE exhibition in March of this year, Xiaomi ecological chain company Yun Mi Technology also released an Internet smart refrigerator.
Jingdong's approach to cutting into smart refrigerators is similar to BAT: 18 household appliance brands such as Gree, Haier, Midea, Samsung, LG, Whirlpool, Meiling and Panasonic have established the “Jingdong Smart Fridge Allianceâ€. Jingdong uses software services to build ecosystems and hardware devices. It is still completed by veteran manufacturing companies. Refrigerators belong to a traditional and well-developed industry. They have high professional requirements for manufacturing processes, such as temperature control, preservation technology, and compressors. These technologies are not the long-term of Internet companies. The advantages of Internet companies are based on refrigerators and kitchens. The operating scene provides shopping and service experience.
Li Kefeng said that users use mobile devices to take up more shopping during non-working hours, and the utilization rate of fragmentation time is even higher. The proportion of mobile terminal consumption in each line city is increasing year by year. Jingdong, as an e-commerce platform, connects suppliers and users, and has an e-commerce industry chain including selection, procurement, payment, warehousing, distribution, and service. Kitchens and refrigerators coincide with Jingdong Fresh and Riyongbaihuo. The purchase scene, with Jingdong home, through the form of terminal + platform allows e-commerce services to spread to more users.
In order to reduce the usage threshold and attract consumers, Jingdong has issued more preferential subsidies for smart refrigerator users. In terms of profit, Li Kefeng disclosed that JD’s future will be provided with content providers. At present, Tencent’s video production “Please have a refrigerator in the third quarter†has cooperated with JD. Smart refrigerators. Users can place orders on the refrigerator display with a single key. The ingredients are also available for Tencent video members.
However, the refrigerator is just a springboard for JD's smart home layout. Li Kefeng disclosed that in the JD’s “multi-scene, multi-terminal†smart business strategy, smart refrigerators and industrial alliances are the first step in this strategy.
From the start of the launch of the Xenon speaker by United Technologies, XJD revealed its ambition for smart homes. According to the 2017 Annual Report of China's Intelligent Hardware Innovation Industry Development released by JD.com, the smart hardware with the highest frequency of interaction with humans has developed the best, among which smart home development is the most mature and has entered a period of rapid development. Analysys analysis The size of China's smart hardware market in 2016 was 331.5 billion and is expected to reach 399.9 billion in 2017.
In order to promote the smart home and the Internet of Things, Jingdong has already launched a complete Internet of Things strategy and the “Texion Plan†to select 10,000 homes in 100 cities across the country to experience home appliance intelligent upgrade services. According to Jingdong, the current three major operators, chip makers NXP, Haier, Gree, Midea and other home appliance manufacturers have expressed their intention to cooperate with JD.com. At present, Jingdong Smart ICT Technology Platform covers more than 1,000 products and 7 million smart devices. JD.com will also launch 10 micro-optimum products this year.
Jingdong’s logic is clear: smart refrigerators occupy the consumer's home as a benchmark product, and after achieving high-frequency interaction with consumers, they then use it as a hub to connect other household equipment, such as air conditioners, air purifiers, and intelligent door locks. Create a smart ecological closed-loop.
However, whether the smart refrigerator can shake the smart home market can not be judged. Before and after 2014, the router was once considered as an entry-level product for smart homes. However, this smart wind had similar destinies to smart hardware such as smart bracelets and smart scales, and quickly lost heat after a short revelry.
Since the second half of last year, the smart refrigerator industry has emerged with a large number of traditional manufacturers and Internet companies, but it has been met with cold consumers. Ovid Cloud Network monitoring data shows that in 2016, the intelligent penetration rate of the refrigerator industry was only 10.4%, and smart refrigerators “invasion†millions of households still need longer incubation time.
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