We all know that whether it is the home appliance industry or other industries, there will always be various inadvertent contests in the marketing between friends and businessmen, such as price wars, saliva wars, and market marketing. Recently, however, some brands in the home appliance industry have launched a new wave of wars around “technical patentsâ€. Then there is no “war†in the home appliance industry. What are the manufacturers of all the roads? ?
iRobot issued a lawsuit, and the sweeping robot patent warfare was launched at the touch of a button?
At present, although the robot era has not yet fully arrived, the home robots are the first to spread and enter the homes of ordinary people. Take the sweeping robot as an example. In many families, it is not difficult to find the body of the sweeping robot. Therefore, joining and developing the sweeping robot industry has become a new blue ocean with many robots and home appliance background companies. However, as competition has intensified and the market structure is still vying for competition, the “patent war†has quietly started.
iRobot
Just a few days ago, US sweeping robot company iRobot filed a “337 investigation†with the US International Trade Commission, accusing 11 companies worldwide of violating six patents, including three Chinese companies. According to the understanding, iRobot collected evidence for this indictment from 2004 to 2016, spanning 12 years, and the time and effort spent behind it is surprising. From the perspective of its patent content, the fields involved include mode control, obstacle recognition, motion control and remote control of the sweeping robot, which basically cover most of the technologies or features that the sweeping robot may involve. If the prosecution is successful, then these indicted companies will constitute infringement and their products will be banned in the United States.
Anyone who is concerned about the sweeping robot industry knows that iRobot's position in the industry is very important. It is an epoch-making brand, which is inseparable from iRobot's own application for various technical patents. In recent years, the sweeping robot market has developed rapidly, and iRobot has a market share of approximately 15%. Among them, the United States and China are the two largest sweeping robot markets in the world. Therefore, iRobot chose to initiate a patent litigation in the local market, intended to split or occupy more market share.
iRobot sweeping robot
However, from a technical point of view, the global sweeping robots should be similar in their plans. As for iRobot's move behind this move, it may be true for infringement rights protection, or it may be a business strategy. After all, once some weaker companies are involved in intellectual property disputes, they are likely to miss a wave of development opportunities, which will cause the original development plan to be frustrated.
Gree issues patent infringement lawsuit against peers
Gree air conditioner
Just as iRobot launched an infringement lawsuit against the opposite side of the ocean, a few days ago, China's home appliance giant Gree air-conditioner also announced that it had filed a lawsuit against the company, such as Oaks, for claiming that the “utility model patent†was infringed. In fact, before Gree air-conditioning sued Oaks, Gree and the United States had already had a fierce patent battle, and that fire line was energy-saving technology.
In view of the technological development of today's air-conditioning products, people's use of air conditioners has increased significantly, whether it is hot summer or cold winter. In summer, air conditioning is the messenger for the cool breeze, and in winter it is a good partner to ensure the warmth of the room. Therefore, the competition in the air-conditioning market has been very intense in recent years.
In addition, whether it is Gree air-conditioning, Oaks air-conditioning or Midea air-conditioning, the development momentum of these three domestic air-conditioning brands has always been in a state of equal potential. The reason why the use of "patent prosecution" is time-consuming and laborious and the results are full of various The means of stability can be seen that the three are very important for the market competition behind it. It is not difficult to see that a new type of commercial competition centered on technology and patents will be comprehensively and continuously detonated.
What are the real game patents for home appliances?
China's home appliances are emerging industries that have developed since the reform and opening up. After more than 20 years of rapid industrial development, they have formed mature industries with a market scale of more than 200 billion yuan. At present, the output of air conditioners, refrigerators, washing machines, microwave ovens, electric fans, rice cookers and many small household appliances in China are among the highest in the world.
The technological development of household appliances follows the development trend of social life and is moving towards safety, health, convenience, and economic efficiency. In the design direction, fuzzy control is widely used, and efforts are made to achieve diversified functions and simple operation. At present, the competition in the home appliance industry is bound to enter the track of technological competition. Whoever has advanced product technology and production technology will take the initiative in the next stage of competition. Therefore, the patent for home appliances is a technological innovation between enterprise technical talents.
The patent war of home appliances is essentially a game of technological innovation
In fact, as early as a few years ago, a certain company executive had predicted that the patent war will occur frequently in China and the world in the next 10 years, and each war may lead to the rise and fall of enterprises, the replacement of leading companies in the industry, and even an industry. The transformation of business model. From another point of view, the patent war may only be superficial, and the essence behind it is more of the share of the home appliance market. Large companies in mature industries often call and fight each other, but small businesses will avoid them as much as possible because they can't afford them. Once a company is caught in a patent dispute in this important stage of development, it is likely to miss this opportunity, and the opportunity loss may be much higher than the direct compensation loss.
Summary of the full text: As a consumer of melons, we have personally experienced various fancy marketing among home appliance companies in recent years. There is no doubt that the home appliance patent war is not only a kind of activism, but also a kind of contest between peer competition. Of course, we are more eager to maintain a benign competition among home appliance companies, which will be more conducive to technological innovation and improvement. The war of home appliance patent wars has not started, and we can wait and see who is the ultimate big winner.
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