OFweek smart home network news Recently, Philips Lighting and Jingdong's hardware products, "Zhai speakers" signed a strategic cooperation agreement, the latter officially joined the Philips "Friends of Hue" program. Smart homes and smart speakers put together this is a proper thing, on the one hand, smart speakers as smart home entrance requires more brands to join in; on the other hand, smart home also seek cooperation in various platforms, trying Break through a single interaction mode.
From left to right are: Fang Li, Vice President of Beijing Linglong Technology; Bill Bien, Chief Strategy and Marketing Officer of Philips Lighting; Dr. Wei Qiang, CEO of Beijing Linglong Technology; and Vice President of Philips Lighting, Greater China Marketing Department Manager Shen Xiaohui
After the signing of the cooperation agreement between the two parties, Bill Bien, Philips Lighting's global strategy and marketing official; Vice President of Philips Lighting, General Manager of Marketing Greater China Shen Xiaohui; Wei Qiang, CEO of Beijing Linglong Technology; Vice President of Beijing Linglong Technology Fang Yan accepted a digital interview with Sina. One side is the global lighting solutions company; the other is the manufacturer of the å®å’š sound box, they from their respective perspectives on the status of the current smart speaker and smart home.
"What is the use of smart speakers to buy home?"
The concept of smart speakers is not to be blamed this year. Many international big companies are scrambling for it, including technology giants such as Apple, Amazon, and Google. In China, smart speakers do not seem to be as hot as abroad. Wei Qiang, CEO of Beijing Linglong Technology, also frankly, smart speakers in China are not applauding, people in the industry are very optimistic, many companies began to force in this area, but for ordinary consumers, smart speakers and not so hot.
Beijing Linglong Technology Co., Ltd. is a technology company co-funded and established by JD.com and HKUST. This company has the support of HKUST fly voice technology and artificial intelligence technology. It also has the advantages of Jingdong Online Channel and smart industry chain. At present, the main product of Beijing Linglong Technology is the smart speaker series.
From the reflection of online users, smart speakers that most users understand are tools that use voice songs, and occasionally they may also use it to ask about the weather. In most cases, the user does not think it is useful to buy a smart speaker. The smart speaker can do the same thing. These should be the problems faced by intelligent speakers in Chinese consumers, and Wei Qiang mentioned that "many users do not have a complete concept for smart speakers".
Wei Qiang said that what the Xbox wants to do is not to allow consumers to take advantage of smart products, but rather a product that can be used in real life. As far as the current situation is concerned, it is not easy to achieve this goal. In the final analysis, it is the phrase: smart phones that smart speakers can do can be completed. Wei Qiang, however, has a different view. He said that he did not want to use it to replace mobile phones or other products from the initial definition of the product.
In Wei Qiang's eyes, smart speakers are often used in certain scenes to bring convenience to users. He cited an example: When you are cooking at home and want to call your family, you still need to wash your hands with a mobile phone, which is inconvenient. At this time, if you have a smart speaker, you can communicate via voice. In other words, the smart speaker has the advantage of being able to achieve "air-to-air operation" through the voice, providing assistance when people are inconvenient to use the mobile phone or other electronic devices.
Connecting Smart Home is one of the core functions of smart speakers
In fact, voice-operated smart phones can also be implemented, but people seem to be more optimistic about smart speakers, more willing to use it as a smart home entrance. Speaking of the reasons for this, on the one hand, Amazon launched Echo with a wave of rhythm, setting off a wave of smart speakers. On the other hand, Wei Qiang believes that it is also related to the maturity of technology. “A lot of domestic and foreign companies have tried putting microphones in televisions and refrigerators, but the effect is more general. However, putting microphones in the speakers has become a mature technology.â€
In the process of receiving media interviews, Wei Qiang expressed his imagination for the future. He hoped that in the future TVs, refrigerators, and other devices will be fully connected to the smart ecology, so that when users make voice commands, they are not specifically targeting a product. And this cooperation with Philips Lighting seems to be a step toward this goal.
"This time we chose to cooperate with Philips Lighting, whether it is product features or sales, can be bundled, in the form of packaged sales in the mall, allowing users to take home a system. After buying back, simply set it It is our pursuit to experience the joy that smart lighting brings."
It is not an easy task to turn a smart speaker into a control entrance for a smart home, and ecological construction is not an overnight event. For smart speakers, the content is on the one hand, which includes music, storytelling, comic dialogue, etc.; and O2O services and home equipment are on the other hand. The integration of these resources is considered to be a complete smart speaker and a place where smart speaker manufacturers need to intensively cultivate.
When it comes to future planning, Wei Qiang is more optimistic about the smart speaker as a smart home device entrance this feature. And Fang Ling, vice president of Beijing Linglong Technology also said that in the second half of this year, Lou speakers will cooperate with many big names at home and abroad. Fang Yan said frankly: "In terms of brand cross-border, partners will hope to increase sales and export the contents of our Jingdong back-office service to them."
In addition to connecting with mobile smart home wants more
In this cooperation, if we say that the speaker has taken a step toward the smart home, what are the other considerations for Philips lighting?
Referring to Philips Lighting and this cooperation, we must say "Friends of Hue" plan. The purpose of this project is to allow Philips lighting equipment to better connect non-lighting equipment. For this purpose, Philips Lighting will provide a complete and open application programming interface for companies joining the program.
According to Bill Bien, Philips Lighting's global strategy and marketing official, Philips Hue is an open platform with open APIs (application open interfaces). Currently, Philips Lighting has more than 700 applications. These applications are all third-party platforms. developing.
"When we screen partners, we first test their products. After testing the compatibility of the products, we will form a partnership with the companies that meet the requirements."
So far, Philips Lighting has cooperated with Apple, Google, Amazon and other companies. At the same time, Philips Lighting will integrate their technology into the lighting products of other lighting manufacturers. In other words, the "Friends of Hue" program will also be open to lighting manufacturers.
Expanding more interactive ways to control lighting fixtures, this is probably the meaning of Philips lighting equipment access smart speakers. Shen Xiaohui, general manager of Philips Lighting Greater China Marketing, said that we emphasize the use of mobile phones, smart speakers and other equipment to control home lighting, while smart lighting systems should also help users change the family atmosphere. This is one of the advantages of Philips Lighting in the field of lighting.
The reason why smart homes are called “smart†is because they are different from traditional furniture. These differences are reflected in control methods and functions. The smart connected lighting not only brings different atmosphere, but also can combine with TV and music to have a certain entertainment effect. Regarding the characteristics of intelligent lighting fixtures, Geng Weilian described two scenarios: First, when you are not at home, you can use a mobile phone and other platforms to control the lights in your home, causing the “owner at home†feeling. This is safety; the second is through the lamps. The control wakes up the sleeping child upstairs, avoiding the trouble of going upstairs, which is convenience.
At present, the smart home market in China is in an ever-increasing state. Although Wei Minlian did not mention specific figures, judging from the movements of Philips Lighting, they are very optimistic about the Chinese market and even launched the Chinese brand “Philips Show†in the Chinese market. It can be imagined that in the future, smart homes will gradually permeate every household in China, and this market is still in a state of confusion.
to sum up
Smart speakers and smart homes are a natural pair. Smart speakers can not be accepted by the public, largely depends on the access to the home brand is not enough; for smart home, in the development of their own products, whether it can penetrate more platforms also need careful consideration . So, whether it is a smart home or an intelligent speaker as an entrance, it needs more cross-border cooperation like Philips Lighting and Louvre speakers.
Perhaps, manufacturers are not earning a simple smart speaker market, but a whole set of home-connected platforms in the future.
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