Virtual Reality (VR/AR) is a hot topic at home and abroad in recent years, and its development is also changing with each passing day. Domestic and foreign enterprise giants have entered the field one after another. The release of consumer-level VR products has made the VR industry extremely hot and the competition is fierce.
In fact, the concept of virtual reality has been rising for many years. Compared with some developed countries, there is still a certain gap in domestic VR technology, but it has attracted the attention of relevant government departments and scientists. According to China's national conditions, we have developed research on VR technology and a large number of supporting policies.
Recently, Wu Shengwu, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, pointed out that virtual reality is a comprehensive technology that incorporates a variety of cutting-edge technologies such as new display technologies, sensor and measurement technologies, human-computer interaction technologies, and Internet technologies, and is a new generation of information technology. By. At present, there are five trends in the development of the virtual reality industry, and the next step of the Ministry of Industry and Information Technology will start from seven aspects.
At present, the development of virtual reality industry presents five major trends:
First, it is the head-mounted products of virtual reality that are continuously being developed and the display devices will become competitive in the Red Sea. The head-mounted display system is the most widely used and most typical virtual reality display system. The virtual reality glasses produced by domestic virtual reality enterprises have a certain market share in the domestic market. Lenovo, Dell, Hewlett-Packard, Acer and other traditional hardware manufacturers have entered the field of virtual reality and launched their own VR helmet products. The virtual reality hardware market will enter the competitive Red Sea where hundreds of flowers will enter the trio of Oculus Rift, HTC Vive and PS VR.
Second, it is the VR technology standards that are constantly maturing. Multiplayer interactions and wireless technologies will mature. As VR technology continues to mature, industry standards will be gradually introduced to standardize the product's field of view, display resolution, and wearing comfort. The research and development of multiplayer interaction technologies and spatial positioning technologies will achieve breakthroughs, and users will have more natural social interactions in different types of virtual environments. As the near-field Bluetooth, WiFi, and 5G technologies continue to mature, cables will be phased out and wireless VR devices will gradually become mainstream.
Third, the convergence of VR/AR and LBS technologies has become a new selling point for mobile Internet applications. The augmented reality game Pokemon Go became popular around the world after its launch and became one of the hottest mobile games in 2016. The key to its success was to implant AR technology and LBS (Location Based Services) technology into mobile games. The AR map can fuse map usage scenes and service scenes to achieve unity from plane to stereo, from reality to virtual, and bring fresh immersive experience effects to users.
Fourth, industry investment tends to be rational and its direction is more clear. Future virtual reality investment hotspots include: benchmarking, high-quality VR content production; light field display and other augmented reality related technologies; high value-added, high-yield industry applications, such as high-end equipment manufacturing, risk vocational training and so on. The direction of investment in the VR industry is more clear. Capital is pooled in companies that have their own R&D capabilities, master core technologies, good market prospects, and high profitability.
Fifth, the experiential service purchase and transaction will become an important revenue-generating mode of virtual reality. With the richness of virtual reality content and the continuous enhancement of the virtual community's interactive experience, the revenue model that relies mainly on the purchase of hardware devices will be transformed. Users can directly purchase, subscribe to favorite virtual experiences and content, conduct traditional business activities through virtualized experiences, and can participate in product customization and design development.
The Ministry of Industry and Information Technology will consider starting from the following seven aspects to promote the development of the virtual reality industry:
First, speed up the formulation of guidance on the development of the virtual reality industry. From the long-term perspective and strategic height, we will plan the development goals, development paths and development content of the virtual reality industry to avoid the low-end end of high-end industries. To improve the ability of innovation and application of the main line, to accelerate the development of technology products, rich service content as a starting point to optimize the development environment, establish standards and norms, strengthen public services as a support to promote industrial innovation and development. Scientific guidance on local layout will be promoted, and the construction of virtual reality innovation center and industrial application demonstration base will be promoted, and coordinated and coordinated development will be promoted across all regions in the country.
Second, it is to support breakthroughs in the core technologies of virtual reality. Focusing on integration and innovation, it is oriented to the high-end link of the value chain, organizing and implementing a number of key industrial innovation projects, and mastering a number of core software and hardware technologies that are ecologically influential, highly motivated and forward-looking. For example, perceptual interaction technology, near-eye reality technology, rendering processing technology, content production technology, network transmission technology, and the like.
Third, it is to promote the effective supply of rich virtual reality products. Accelerate R&D and industrialization of virtual reality machine equipment, sensing interactive devices, acquisition content production equipment, development tools, and supporting products, content, and application distribution platforms. Enhance the effective supply level of virtual reality products to meet the application needs of the consumer and industrial sectors.
Fourth, to promote the integration of virtual reality and key industries. Guide and promote the development of “VR+â€, promote and deepen the application of virtual reality technology products with strong practicality and good demonstration in key industries and special fields such as manufacturing, education, culture, health, and commerce. Promote in-depth integration and development across industries, innovate development paths for various industries, actively nurture new modes and new formats, and expand the space for virtual reality industry development.
Fifth, build a public service platform for industrial development. To meet the actual needs of the development of the virtual reality industry, we will build and operate an industry public service platform and provide services such as technical research, results transformation, test promotion, information exchange, and innovation incubation. We will promote the construction of a virtual reality ecosystem that integrates large-scale innovation, investment, incubation, and operations, and optimize the industrial development environment.
Sixth, it is to build a virtual reality standard specification system. Improve the top-level design of the standard system, focus on the revision of national/industry standards for basic, public welfare, key technologies and products, effectively support and serve the industry in an orderly manner, and guide the development of group standards. Efforts will be made to promote the internationalization of standards and accelerate China's international standardization process.
Seventh, it is to guide industry organizations to play a role in promoting industrial development. Effectively play a synergistic role among industry organizations such as the Virtual Reality Industry Alliance in technological innovation, standard setting, talent matching, application promotion, investment promotion and international cooperation. Strengthen industry exchanges and cooperation, and promote the construction of an integrated industrial ecosystem of virtual reality technology, products, content, and applications.
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