Smart TVs are increasingly entering homes, bringing new smart life experiences to users, but due to the lack of control and applications, users have encountered many "pain points." As a representative of the industry, Coolo launched its efforts from the smart TV system, launched the Cool Open system, and upgraded to version 6.0, focusing on the user's eight pain points to create a targeted unique "prescription."
Pain point 1: TV desktop disorder, causing users to be lost In recent years, TV brands have launched their own smart TV UI or system, but many brands ignore the control of smart TV particularity, neither as a computer with keyboard as an aid There is no full-screen touch like a smartphone. Therefore, although the screen becomes larger, the pages are disorderly and disorderly, causing the user to get headaches on how to obtain the content they want, and sometimes the content is “hidden†under multi-level pages, causing users to complain.
Based on the Kukai Content Strategy, Kukai System 6.0 took the lead in introducing the presentation of waterfall streams, innovative integration of content presentation, and striking the system desktop in the form of a large picture, and analyzing the user's data at any time through AI technology in the background. Likes, smart recommendation accurate content, the user just needs to slide down to show the content of the source continuously, let the user feel as smooth and convenient as brushing the circle of friends.
Pain point two: the content and user needs to be misplaced, the degree of relevance is not the content is the largest "magic weapon" to attract users to the smart TV, but the content is not enough, but also need to go further, that is, the content also has to the user's "appetite." At present, many smart TV brands on the market lack strategic planning for content and are reluctant to invest. They don't care whether the content is really needed by the users, and they do not have strategic cooperation with Internet giants such as Tencent, Alibaba and Baidu who have mastered the "head resources." The contents of the summary are patched together. Many of the contents are "old and poor" and lack "new hot".
Through the long-term behavior research and analysis of more than 20 million users of CoolOpen system, CoolOpen System 6.0 adopts current advanced artificial intelligence and big data technology to analyze and identify the interests, hobbies and trajectories of different users and push them for different users. Different content, the first to achieve a precise presentation, allowing users to open the TV, without more operations you can see the content you want, save the user time, improve the user experience, so cool open system 6.0 to understand The user needs a smart companion.
Pain Point 3: Remote Control Inconvenience The television industry has been developing for nearly a hundred years, but the remote control still has not changed much. There are still many deficiencies in the remote control operation of smart TVs, especially when using the remote control for content search, the time cost is high, and the accuracy is very low, which seriously affects the user's control experience.
Cool open system 6.0 introduced artificial intelligence voice interaction technology, launched the AI ​​smart voice cool open wizard, users need to search for a movie or TV series, just say it, Cool open system can accurately identify and quickly show the results. It is reported that the voice rate of cool open wizard has reached 95%. In addition, cool-open wizards can also tell jokes, forecast the weather, and help users play games and listen to music.
Pain 4: Ignoring the needs of family children, the lack of targeted TV users is generally multiple, both old and young, as well as children. At present, the contents of many televisions are pushed according to the needs of adults. Themes and UIs are also adultized. The disadvantage of this model is that it is inconvenient for children to use on the one hand, and on the other hand, some content may not be suitable for children. Misoperation of children may adversely affect the physical and mental development of children.
Cool open system 6.0 specifically introduced the children's model, from the UI to the theme of all children's style. The content was also approved by the children's education experts before it was pushed online to ensure that the children were given a clean world of content, allowing the smart TV to change the classroom in the second. In response to children’s eye health problems, Kuco launched a Blu-ray education television program to tackle key technologies from the source of the display screen to prevent blue light from damaging children’s eyesight. In addition, in order to effectively reduce the children's long-term viewing of television, a time limit function is specifically set. After a certain length of time is reached, the system will automatically prompt the child to take a rest.
Pain point five: TV and mobile phone multi-screen interaction is not perfect how to make smart phones and TV can seamlessly connect it? After all, a strong demand for users in life is that the phone photos, videos, or learning APP and other content in the hope of being able to TV Watch synchronously on the screen. At present, apart from the smart TV brand, there are many industry companies offering solutions for multi-screen collaboration and multi-screen interaction. However, they are not yet perfect. Users are either too professional or too dazzling to use it, or the connection is unstable. Users use it. Experience a bad feeling.
In response to this, CoolOpen System 6.0 introduced a child screencasting function. The biggest advantage is that the connection is simple, the operation is convenient, and the transmission is stable. By downloading a special APP, the user can quickly select it according to the prompts. The mobile educational device's high-quality educational resources, including videos, puzzles, and teaching on Pad and mobile phones, can easily be put on TV.
Pain point six: There is not enough social networking in the living room, and the social function of smart TV still needs to be tapped. In addition to watching movies, chasing hot episodes, and playing games, what else can we do? In fact, there is a demand that many brands have not found a good one. The solution is how to use the value of TV screens in social applications.
The friends and friends circle of Cool Open System 6.0 is positioned as Facetime for TV screen. The advanced technology solution of Cooper's Tencent QQ allows users to interact with friends and relatives for high-definition video calls, good drama sharing and other interactions. After configuring the camera, CoolTV has transformed into a large screen “mobile phone†that can initiate video calls with friends and relatives. Compared with mobile phones, TV screens can accommodate the whole family to communicate with multiple people at the other end of the television. In addition, you can also send voices, pictures and videos to relatives in other places through your friends and relatives. If you see that a certain TV series is liked by parents, users can push them through QQ to parents who are far away in the field. After parents receive them, they can directly open their own TVs to watch. Honoring parents is not necessarily a gift and wealth. Sometimes it is enough to push a TV show that parents like.
Pain point seven: system UI has no value, the design is not good
The UI is not the core of the smart TV, but the advantages and disadvantages of the UI influence the user's experience with the smart TV. A strong corroboration is that Apple’s mobile phone UI has played an active role in the success of Apple’s mobile phone. Many smart TV brands are limited to hardware thinking. They do not attach importance to the system UI design. They only solve the problem or not. They do not consider the relevance of UI and content and manipulation, resulting in the lack of prominent themes and unsatisfied user experience.
CoolOpen System 6.0 pursues a smooth visual experience while focusing on content. The content interacts well with the design. A breakthrough has been made in two aspects. The first is the effect of the microscopic icons, the strokes of the flowing clouds, the vertical interaction of the two columns, and the modular combination. , Create a layered sense of the gradient, jump does not blink, switch the transition smooth; Second, floating toolbar, the user can call out the toolbox at any time, making watching movies without being interrupted, music without being suspended, anytime, anywhere, cool The key is exhaled.
Pain point eight: Too many and complicated to set the level, affect the operation of traditional TV, just press the button or use the remote control to fully control. The smart TV in order to carry more applications and content presentation, the complexity of the control is relatively high, but the complexity of the simple is the brand must be resolved, rather than "passed on" to the user, so that the user's brand "do not" Pay the bill.
Cool open system 6.0 through the Cool Box custom toolbox, put the commonly used functions on the top of the system, the user can customize the signal source and the required application, the commonly used functions can be placed in a convenient location, the convenience of the operation is substantial Promote.
At present, Coolopen System 6.0 has been successfully run for nearly two months, won the user's recognition and praise, which also shows that for the eight pain points of smart TV users, Cool Open System 6.0 out of the "prescription" more symptomatic!
Based on the Kukai Content Strategy, Kukai System 6.0 took the lead in introducing the presentation of waterfall streams, innovative integration of content presentation, and striking the system desktop in the form of a large picture, and analyzing the user's data at any time through AI technology in the background. Likes, smart recommendation accurate content, the user just needs to slide down to show the content of the source continuously, let the user feel as smooth and convenient as brushing the circle of friends.
Pain point two: the content and user needs to be misplaced, the degree of relevance is not the content is the largest "magic weapon" to attract users to the smart TV, but the content is not enough, but also need to go further, that is, the content also has to the user's "appetite." At present, many smart TV brands on the market lack strategic planning for content and are reluctant to invest. They don't care whether the content is really needed by the users, and they do not have strategic cooperation with Internet giants such as Tencent, Alibaba and Baidu who have mastered the "head resources." The contents of the summary are patched together. Many of the contents are "old and poor" and lack "new hot".
Through the long-term behavior research and analysis of more than 20 million users of CoolOpen system, CoolOpen System 6.0 adopts current advanced artificial intelligence and big data technology to analyze and identify the interests, hobbies and trajectories of different users and push them for different users. Different content, the first to achieve a precise presentation, allowing users to open the TV, without more operations you can see the content you want, save the user time, improve the user experience, so cool open system 6.0 to understand The user needs a smart companion.
Pain Point 3: Remote Control Inconvenience The television industry has been developing for nearly a hundred years, but the remote control still has not changed much. There are still many deficiencies in the remote control operation of smart TVs, especially when using the remote control for content search, the time cost is high, and the accuracy is very low, which seriously affects the user's control experience.
Cool open system 6.0 introduced artificial intelligence voice interaction technology, launched the AI ​​smart voice cool open wizard, users need to search for a movie or TV series, just say it, Cool open system can accurately identify and quickly show the results. It is reported that the voice rate of cool open wizard has reached 95%. In addition, cool-open wizards can also tell jokes, forecast the weather, and help users play games and listen to music.
Cool open system 6.0 specifically introduced the children's model, from the UI to the theme of all children's style. The content was also approved by the children's education experts before it was pushed online to ensure that the children were given a clean world of content, allowing the smart TV to change the classroom in the second. In response to children’s eye health problems, Kuco launched a Blu-ray education television program to tackle key technologies from the source of the display screen to prevent blue light from damaging children’s eyesight. In addition, in order to effectively reduce the children's long-term viewing of television, a time limit function is specifically set. After a certain length of time is reached, the system will automatically prompt the child to take a rest.
Pain point five: TV and mobile phone multi-screen interaction is not perfect how to make smart phones and TV can seamlessly connect it? After all, a strong demand for users in life is that the phone photos, videos, or learning APP and other content in the hope of being able to TV Watch synchronously on the screen. At present, apart from the smart TV brand, there are many industry companies offering solutions for multi-screen collaboration and multi-screen interaction. However, they are not yet perfect. Users are either too professional or too dazzling to use it, or the connection is unstable. Users use it. Experience a bad feeling.
In response to this, CoolOpen System 6.0 introduced a child screencasting function. The biggest advantage is that the connection is simple, the operation is convenient, and the transmission is stable. By downloading a special APP, the user can quickly select it according to the prompts. The mobile educational device's high-quality educational resources, including videos, puzzles, and teaching on Pad and mobile phones, can easily be put on TV.
The friends and friends circle of Cool Open System 6.0 is positioned as Facetime for TV screen. The advanced technology solution of Cooper's Tencent QQ allows users to interact with friends and relatives for high-definition video calls, good drama sharing and other interactions. After configuring the camera, CoolTV has transformed into a large screen “mobile phone†that can initiate video calls with friends and relatives. Compared with mobile phones, TV screens can accommodate the whole family to communicate with multiple people at the other end of the television. In addition, you can also send voices, pictures and videos to relatives in other places through your friends and relatives. If you see that a certain TV series is liked by parents, users can push them through QQ to parents who are far away in the field. After parents receive them, they can directly open their own TVs to watch. Honoring parents is not necessarily a gift and wealth. Sometimes it is enough to push a TV show that parents like.
Pain point seven: system UI has no value, the design is not good
The UI is not the core of the smart TV, but the advantages and disadvantages of the UI influence the user's experience with the smart TV. A strong corroboration is that Apple’s mobile phone UI has played an active role in the success of Apple’s mobile phone. Many smart TV brands are limited to hardware thinking. They do not attach importance to the system UI design. They only solve the problem or not. They do not consider the relevance of UI and content and manipulation, resulting in the lack of prominent themes and unsatisfied user experience.
CoolOpen System 6.0 pursues a smooth visual experience while focusing on content. The content interacts well with the design. A breakthrough has been made in two aspects. The first is the effect of the microscopic icons, the strokes of the flowing clouds, the vertical interaction of the two columns, and the modular combination. , Create a layered sense of the gradient, jump does not blink, switch the transition smooth; Second, floating toolbar, the user can call out the toolbox at any time, making watching movies without being interrupted, music without being suspended, anytime, anywhere, cool The key is exhaled.
Pain point eight: Too many and complicated to set the level, affect the operation of traditional TV, just press the button or use the remote control to fully control. The smart TV in order to carry more applications and content presentation, the complexity of the control is relatively high, but the complexity of the simple is the brand must be resolved, rather than "passed on" to the user, so that the user's brand "do not" Pay the bill.
Cool open system 6.0 through the Cool Box custom toolbox, put the commonly used functions on the top of the system, the user can customize the signal source and the required application, the commonly used functions can be placed in a convenient location, the convenience of the operation is substantial Promote.
At present, Coolopen System 6.0 has been successfully run for nearly two months, won the user's recognition and praise, which also shows that for the eight pain points of smart TV users, Cool Open System 6.0 out of the "prescription" more symptomatic!
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