OLED TV achieves year-end counterattack and realizes jump growth

Looking at the entire domestic color TV retail market, this year's market conditions have generally shown a tendency to decline first. In the first half of the year, when the market suffered a "winter", starting from this year's National Day, OLED TVs bucked the trend and achieved a leap-like growth. LG Electronics, Skyworth, Konka, Changhong, Philips, and other manufacturers' OLED TV products have delivered beautiful transcripts in the past competitions during the National Day and "Double 11" promotions.

Ove Cloud Network data show that in the past "11" Golden Week, the domestic color TV market sales fell by 15.6% year-on-year, sales fell by 11.9% year-on-year. However, OLED TVs are thriving, with sales volume increasing by 145% year-on-year and achieving a converse trend. Suning's data further shows that on November 3rd, the sales of OLED TVs increased by 509%. The "Double 12" as the last sales promotion node for the whole year is the final sprint for this year for major TV manufacturers, distribution channels, and e-commerce platforms.

The Beijing Business Daily reporter found that during the "Double 12" period, Skyworth, Konka, Changhong, LG Electronics, Sony, Philips and other OLED TV manufacturers have multiple concessions and welfare activities, and the price cuts are unprecedented. The major circulation channels also staged various activities such as payment reduction, red rain, coupon-free coupons, and free coupons. In addition to active preparation of OLED TV manufacturers, Suning, Gome and other home appliance sales channels also invested more energy in OLED TV. Reporters found that by visiting the store, there are already home appliance stores began to hang promotional advertising materials OLED TV category, and some stores in the OLED TV star products have been placed in the best location.

According to relevant person in charge of appliance stores, OLED TVs have created tremendous value for all parties in the industry chain, and are also more in line with the requirements displayed in the future. They are television products with a high degree of consumer attention and are therefore more favored by channel providers.

Experts said that "Double 12" is the last major battle of this year for TV companies, channel distributors, and color TV companies. The mega trend of continuous growth of OLEDs has continued and developed during the “Double 12” period. In the competitive market, OLED TVs will once again highlight their own technological advantages and inject a pin to the ever-poor TV market. cardiac.

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